Glossary

Trade fair glossary for exhibitors

The terms you meet in exhibitor manuals, quotes and briefings: defined briefly, put into practice and linked to what they mean for photos and video on your stand.

80 entriesDeutsch & EnglishUpdated October 2026For exhibitors

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No. The entries explain terms from practice. For legal questions, consult your legal adviser.

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Stand & stand construction

Exhibition standAn exhibition stand is the rented space in a trade fair hall or…Stand constructionStand construction is the planning, fabrication and assembly of an…System standA system stand is an exhibition stand made from prefabricated,…Custom-built standA custom-built stand is an exhibition stand designed and fabricated…Row standA row stand is an exhibition stand that is open to the aisle on one…Corner standA corner stand is an exhibition stand at the end of a row that is…Peninsula standA peninsula stand is an exhibition stand at the head of a block of…Island standAn island stand is an exhibition stand surrounded by aisles on all…Double-deck standA double-deck stand is an exhibition stand with an upper floor,…Joint pavilion standA joint pavilion stand is an exhibition stand on which several…Stand cateringStand catering is the supply of food and drinks on the stand, for…Stand staffStand staff are all the people who work on your stand during the…

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Organisation & schedule

Build-up dayBuild-up days are the days before a trade fair opens, when exhibitors…DismantlingDismantling is the phase after a trade fair closes, when exhibitors…Exhibitor passAn exhibitor pass is the admission ticket for an exhibitor's staff.…Exhibitor manualThe exhibitor manual is the collection of all information, rules and…Trade visitorA trade visitor is a trade fair visitor attending for professional…Trade-only dayA trade-only day is a show day on which only registered trade…Public dayA public day is a show day on which private individuals with a…Leading trade fairA leading trade fair is the fair that carries the greatest weight for…Show cycleThe show cycle is the rhythm in which a trade fair takes place, for…Co-located showA co-located show is a trade fair held at the same time and at the…Trade fair calendarA trade fair calendar is an overview of upcoming shows with dates,…Trade fair organiserThe trade fair organiser is the company that plans, markets and runs…Hall planThe hall plan is the floor plan of an exhibition hall showing all…Technical guidelinesTechnical guidelines are the binding rules set by the organiser or…Stand numberThe stand number is the unique identifier of a stand on the hall…Official service partnerOfficial service partners are companies that provide services for…Guest eventA guest event is a trade fair or congress that an external organiser…Organiser-run eventAn organiser-run event (in German: Eigenveranstaltung) is a trade…Trade showA trade show (in German: Fachmesse) is a fair aimed at trade…Consumer fairA consumer fair (in German: Publikumsmesse) is a fair open to all…AccreditationAccreditation is approval by the organiser that gives a person access…Supporting programmeThe supporting programme covers all the events of a fair alongside…Special showA special show is a separate exhibition area within a fair that…

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Marketing & goals

Lead captureLead capture is the systematic recording of contact details and…Trade fair objectivesTrade fair objectives define what a company wants to achieve by…Stand conceptA stand concept describes how an exhibition stand is built, designed…Visitor trafficVisitor traffic is the number of visitors who pass or enter an…Post-show follow-upPost-show follow-up covers all tasks after a trade fair: following up…Trade fair ROITrade fair ROI (return on investment) compares the benefit of…Employer branding at trade fairsEmployer branding at trade fairs means using a show deliberately to…Trade fair PRTrade fair PR covers press and public relations before, during and…Trade fair press conferenceA trade fair press conference is an announced appointment at which a…Product launchA product launch at a trade fair is the first public presentation of…Hybrid fairA hybrid fair combines the on-site event with digital formats such as…Show appThe show app is the official mobile app of a trade fair. It brings…MatchmakingMatchmaking is a service that connects exhibitors and visitors based…Stand partyA stand party is an event on your own stand after regular opening…Press centreThe press centre is the area of a fair where accredited journalists…Visitor voucher codeA visitor voucher code is a code that exhibitors receive from the…

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Photo & video

Stand photographyStand photography is the deliberate photographic documentation of an…Trade fair photographyTrade fair photography is professional photography of an exhibitor's…Trade fair videoA trade fair video is footage filmed on an exhibitor's stand during a…Recap videoA recap video is a short edit that sums up a trade fair or a single…Highlight videoA highlight video is a very short film, usually around 30 seconds,…Trade fair filmA trade fair film is a longer video from a show, usually around 90…On-stand interviewAn on-stand interview is a short filmed conversation on a trade fair…Vertical video (9:16)A vertical video is a portrait-format film with a 9:16 aspect ratio,…B-rollB-roll is supplementary footage, also called cutaways, that is placed…Shot listA shot list is a list of every shot and scene to be captured in a…Multi-camera recordingIn a multi-camera recording, two or more cameras film the same event…Wireless microphoneA wireless microphone system consists of a transmitter and a…SubtitlesSubtitles are on-screen text that reproduces or translates what is…Revision roundA revision round is one pass in which the client sends a collected…

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Law & tax

Usage rightsUsage rights define who may use a photo or video, for what, for how…Image rightsImage rights is an umbrella term for all rights that exist in a photo…Consent (photo/video)Consent is a person's agreement that photos or videos of them may be…Right to one's own imageThe right to one's own image means that every person generally…GDPR at trade fairsThe EU General Data Protection Regulation also applies at trade…GEMA (music licensing)GEMA is Germany's collecting society for music. It manages the rights…Reverse chargeUnder the reverse charge mechanism, the customer rather than the…VAT IDA VAT ID is a number that uniquely identifies a business in the EU…

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Booking & delivery

Fixed priceA fixed price is a total price agreed in advance for a clearly…Day rateA day rate is a price for one full working day of a photographer,…DepositA deposit is a partial payment made when booking. It makes the…BriefingA briefing is a summary of all the information a provider needs…Delivery timeDelivery time is the period between the end of a photo or video job…Download linkA download link is a web address from which finished photos and…Stand rentalStand rental is the fee the organiser charges for the stand space you…

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