A hybrid fair combines the on-site event with digital formats such as live streams, online profiles and virtual meetings. This lets people take part who do not travel to the show.
At a hybrid fair, the show takes place in the halls as usual. In addition, the organiser provides a digital platform, for example with live streams and recordings of talks, digital exhibitor profiles, product pages, chat and video meetings or matchmaking.
How extensive the digital part is varies a great deal. At some fairs it is an online programme of stage talks, at others a platform of its own that is available before, during and after the show. The format has spread mainly since 2020. The terms hybrid fair and digital extension are not used consistently.
For exhibitors, a hybrid fair extends reach beyond the visitors in the hall. Customers, partners and colleagues who do not travel can see your new products online. But that takes content: a well-maintained exhibitor profile, product pictures, short videos and, ideally, posts from the show as it happens.
Check which services are included in your stand (booth) package and what costs extra, such as live-streamed talks or highlighted profiles. Also clarify formats and deadlines for uploads and decide who on your team looks after the platform during the show.
Your own channels matter just as much as the organiser's platform. People who are not on site often follow you on LinkedIn, by newsletter or on your website. The faster material from the show is available, the more they get out of it. Posts with subtitles are understood even without sound.
For the audience at home, speed is what counts. We usually deliver the first photos on the same day and the complete material within 24 hours after the show ends. We record talks and presentations on your stand with several cameras, so that you can show them on the platform or on your own channels.
Short interviews with subtitles in English, German, Arabic or Persian also reach international customers, and vertical clips in 9:16 reach everyone who mainly follows on mobile. The guide Live streaming from the stand explains what matters when you broadcast from your stand.
A complete exhibitor profile with pictures and text, short videos of your products and material from the stand that you can share during and after the show.
Yes. We record talks and presentations on your stand with several cameras. For the organiser's stages you usually need the organiser's approval.
Send us the fair, dates and the content you want to show online. We plan photos, video and recordings and deliver within 24 hours after the show ends.
We reply within 24 hours. During a show week, WhatsApp is fastest.
