What counts before, during and after the show: preparing the stand, photo and video, content for LinkedIn and sales, costs, image rights and exhibiting in Germany from an international point of view. Written from practice on stands in Düsseldorf, Cologne, Essen, Frankfurt, Munich and Dubai.
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For marketing, sales and stand managers of exhibiting companies, including those flying in from abroad. They are not photography tutorials but decision aids for your show.
Every guide carries a date and is reviewed at least once a year. Show-specific details live on the individual fair pages, where they are maintained.
Short quotes with a link to the source are welcome. For longer reuse or reprints, please drop us a line.
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