A trade fair video is footage filmed on an exhibitor's stand during a show, from a short highlight clip and on-stand interviews to a longer trade fair film.
Trade fair video is the umbrella term for every video format produced at a show. It includes short highlight and recap videos, longer trade fair films with a storyline, interviews on the stand (booth), vertical clips for social media and recordings of talks.
Unlike a corporate film, a trade fair video is made under time pressure in surroundings you cannot control: loud halls, changing light, visitors in the frame. That is why it needs clear preparation and a crew that handles picture and sound at the same time.
Video shows what a photo can only suggest: movement, crowds, a product demonstration, a customer's voice. For exhibitors this matters because people who were not there can still experience the show, whether customers in the home market, distribution partners or your own staff.
The key is to decide the format before the show. A 30-second video for LinkedIn needs different footage from a 90-second film for the website or an interview with your managing director. Settle language and subtitles too, because many trade fair videos are watched with the sound off. And check which music will be used and whether the licence covers the channels you plan. If you decide this in advance, you get a video you can publish straight away.
On show day the crew films the empty stand and details first, then conversations, demonstrations and interviews at quieter moments when the sound stays clean and the aisles are less crowded. At Pixer every package includes a 30-second highlight video and at least one vertical clip; the Full Day package adds a 90-second film with interviews.
Editing runs in parallel, so the video is ready within 24 hours after the show ends, with subtitles in English, German, Arabic or Persian on request. Two revision rounds are included, so you can still adjust text, order or music before the video goes live.
For most exhibitors a short highlight video for social media. If you want to explain a product or let customers speak, add a longer film with interviews.
Yes. At Pixer a small team covers both, so you deal with one contact.
Need a video from your next show? Tell us the fair, dates and the format you have in mind, and we will come back with a proposal.
We reply within 24 hours. During a show week, WhatsApp is fastest.
