IPM ESSEN is the leading global trade fair for horticulture: more than 1,400 exhibitors from around 45 countries and over 40,000 trade visitors in four areas — plants, technology, floristry and garden features. Plants are the most demanding exhibit there is: they wilt, their colours shift under hall light, and they look different on Tuesday morning than on Friday. We photograph them while they are fresh.
All prices plus VAT · delivered within 24 hours · max. 4 exhibitors per show day · See all packages & details
| Dates | Tuesday 26 to Friday 29 January 2027 |
|---|---|
| Venue | Messe Essen, Messeplatz 1, 45131 Essen |
| Frequency | Annual in January, four days, trade visitors only |
| Profile | Leading global trade fair for horticulture in four areas: plants, technology, floristry and garden features — more than 1,400 exhibitors from around 45 countries, over 40,000 trade visitors |
| Audience | High share of international exhibitors from across Europe; visitors are growers, retailers, garden centres and florists. A novelty show and trade programme accompany the fair |
| Our travel time | Our office is on Messeallee, a five-minute walk from the grounds — no travel costs |
Red, magenta and deep violet are the colours cameras render worst, and exactly these colours dominate ornamental plants. Under the mixed light of exhibition halls leaf green drifts towards yellow and white blooms lose all detail. We work with our own colour-neutral light and a grey card, photograph ranges in a consistent setup and edit so a variety looks on the picture the way it looks in the greenhouse. Breeders and young plant producers get images that work in variety catalogues, on labels and in online shops.
In the technology area it is about potting machines, greenhouse technology, irrigation and substrates — large, often grey installations that we photograph in operation, with plant and operator in frame, so size and function make sense. In floristry it is about craft and movement: we photograph the hands at work and film demonstrations on the stand.
IPM is an ordering show. Decisions by buyers from garden centres and retail are made early, and your novelties are looked at on day one. A short video in which your breeder presents the variety in 40 seconds goes online on Tuesday evening — customers who only arrive on Thursday have already seen it. We record such statements with radio mics and deliver them subtitled, in German or English.
For exhibitors from the Netherlands, Italy, Denmark and elsewhere, briefing and the whole engagement run in English. You take finished material home instead of waiting weeks for an agency.
Plants age visibly during a show. What is firm and fresh on Tuesday morning has dry edges by Friday. That is why we recommend product and stand shots in the hour before opening on Tuesday, or Wednesday morning at the latest. Conversations, ordering scenes and interviews follow the same day once the aisles fill. A four-hour package on Tuesday covers both; if you have a large range, book the full day.
Red, magenta and white with our own light and grey card — images for catalogue, label and online shop.
Potting machines, irrigation and greenhouse technology with plant and operator in frame.
Hands at work, finished pieces and demonstrations on the stand, also on video.
Build, plant walls and lighting before the doors open, with no visitors in frame.
Your breeder presents the variety in 40 seconds — cut and online before the show ends.
Statements from management, breeders and customers with radio mics, subtitled.
A post with your stand while the show is still running gets seen and shared. That is why every package includes finished photos and video within 24 hours after the event ends — first images usually the same day. Two revision rounds included.
A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.
Event recap · YOOZ
Event reel · izy
Brand event · YOOZ
Trade fair clip · Vapes Bars
Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.
Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190
Payment: 50 % deposit on booking by credit card (Stripe link sent with the quote) or bank transfer, 50 % on the show day. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID.
Capacity: maximum 4 exhibitors per show day — please reserve early.
Tell us the date, venue, stand size and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.
We arrive with our own equipment, work discreetly around your stand, and never interrupt a conversation or a demo. Shot list agreed in advance.
Edited photos and cut video via a private download link — within 24 hours after the event ends.
From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. No travel costs apply for Messe Essen — our office is on Messeallee.
Because plants age visibly during the show and your novelties are examined on Tuesday. The hour before opening on Tuesday gives the freshest shots of the range.
Yes. We work with colour-neutral light and a grey card and match the images in editing — reds and magentas that cameras normally distort arrive the way you know them.
Yes. We photograph potting and irrigation technology running, with plant and operator, and film one working cycle as a short clip for your website.
Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.
Send us your hall, stand number and the varieties or machines you want to feature. We will propose a time window and a fixed-price quote.
We normally reply within 24 hours. For short-notice bookings during a show week, please call.
