At ProWein your product sits in glass bottles among some 5,000 other stands. We photograph bottles, labels and tastings so they work in the trade, in the press and on Instagram — and film your stand while it is busy.
| Dates | Sunday 7 to Tuesday 9 March 2027 |
|---|---|
| Venue | Messe Düsseldorf, halls 1 to 7 — Stockumer Kirchstraße 61, 40474 Düsseldorf |
| Frequency | Annual, three days, trade visitors only |
| Profile | The world's leading trade fair for wines and spirits: estates, cooperatives, importers, spirits and craft brands |
| Audience | Around 5,000 exhibitors from more than 60 countries, large country pavilions; visitors from retail, hospitality and import |
| Our travel time | About 30 minutes from Essen — travel included in the package price |
A wine bottle combines three difficult surfaces: dark reflective glass, a paper or foil label and often a glossy capsule. Under hall lighting the ceiling spots reflect in the bottle, the label falls into shadow and the vintage is no longer readable in the photo.
So we light bottles with our own soft side light, a polarising filter against reflections, and from a position where label and capsule are evenly lit. For product ranges we set up a small, repeatable rig on the stand — ten bottles in 20 minutes, all matching, ready for your online shop and price list.
The image shared most from ProWein is not the bottle but the moment: wine being poured, hands on the glass, a conversation between winemaker and buyer. We photograph these situations wide open and without flash, so the atmosphere of the stand is kept and nobody is disturbed.
For video we recommend short vertical clips: pouring in slow motion, a statement from the winemaker, the busy stand — 15 to 30 seconds, subtitled, online the same day.
ProWein opens on Sunday and closes on Tuesday. For clean product and stand shots without visitors we recommend the hour before opening on Sunday or Monday; for busy stands and conversations, Monday from 11 a.m., when buyer traffic is densest.
A full day covers both: product shots before opening, tastings and interviews afterwards. If you only need a short presence, book two or four hours at peak time.
Repeatable lighting rig on the stand — glass without reflections, label and vintage readable.
Pouring, hands on the glass, conversation — wide open and without flash.
Vertical clips of 15–30 seconds with subtitles, online the same day.
Architecture and lighting before the doors open, with no visitors in frame.
Consultations with buyers, sommeliers and importers from Germany and abroad.
Short statements with radio mics — intelligible in hall noise, delivered with subtitles.
A post with your stand while the show is still running gets seen and shared. That is why every package includes finished photos and video within 24 hours after the event ends — first images usually the same day. Two revision rounds included.
A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.
Event recap · YOOZ
Event reel · izy
Brand event · YOOZ
Trade fair clip · Vapes Bars
Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.
Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190
Payment: 50 % deposit on booking by credit card (Stripe link sent with the quote) or bank transfer, 50 % on the show day. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID.
Capacity: maximum 4 exhibitors per show day — please reserve early.
Tell us the date, venue, stand size and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.
We arrive with our own equipment, work discreetly around your stand, and never interrupt a conversation or a demo. Shot list agreed in advance.
Edited photos and cut video via a private download link — within 24 hours after the event ends.
From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. Travel to Düsseldorf is included.
Yes. We light bottles with our own soft side light and a polarising filter so label, vintage and capsule are evenly visible — without the hall spots reflecting in the glass.
In the hour before the doors open. For that we need your exhibitor pass or registration as stand staff — we sort this out at booking.
Yes. ProWein opens on Sunday, and for many exhibitors the first day is the most important one. Sunday bookings carry no surcharge.
Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.
Send us your hall, stand number and the wines or spirits you want to feature. We will propose a time window and a fixed-price quote.
We normally reply within 24 hours. For short-notice bookings during a show week, please call.
