A co-located show is a trade fair held at the same time and at the same venue as another fair, usually on a related topic. Visitors can often attend both events with one ticket.
Organisers often combine related fairs so that trade visitors can cover several topics in one place and on one trip. The fairs share the venue, dates and often the entrance, but have their own halls, exhibitor directories and sometimes their own names and brands.
Sometimes a smaller fair is permanently attached to a larger one; sometimes two equal events take place together. Whether one ticket covers both is decided by the organiser. You will find details on the fair's website and in the exhibitor manual.
A co-located show can bring you extra visitors who actually came for the other event. At the same time attention is spread over more halls and more exhibitors. Check which hall your stand (booth) is in and which routes visitors take between the fairs.
Use the co-located show deliberately. If your customers are there too, invite them actively to your stand. It may also be worth visiting exhibitors at the other fair who could be partners or customers.
Pay attention to logistics. During co-located shows, hotels, car parks and transport are especially busy. Plan your arrival and build-up early. Check whether the other fair offers programme items, stages or meeting points that interest your target group. That lets you align invitations and social media posts with both events.
For photographers and videographers, co-located shows mainly mean longer walks and busy halls. We therefore plan our day around your hall plan and appointments. If you also need shots at partners in other halls, we factor in the walking time.
If you exhibit at both fairs or want several days covered, the guide A photographer for several show days has tips. As always, we deliver the material within 24 hours after the show ends. Send us your appointments and your partners' halls in advance so that we can build a schedule that combines routes and shots sensibly.
Often yes, but the organiser decides. The rules are on the fair's website.
Yes, for example at partners or on stages. We plan the routes in advance and check whether special rules apply to other areas.
Tell us the fair, dates and hall. We take care of the shooting schedule on the day and deliver within 24 hours after the show ends.
We reply within 24 hours. During a show week, WhatsApp is fastest.
