Trade fair glossary

Trade fair calendar: the show year at a glance

A trade fair calendar is an overview of upcoming shows with dates, location, industry and cycle. Exhibitors use it to plan their trade fair year.

TermOrganisationFor exhibitors
Wide shot of a busy trade fair hall

Definition

A trade fair calendar lists shows in date order, usually with name, dates, city, venue, industry and the cycle in which the show takes place. Trade fair companies publish their own calendars for their venues, associations such as AUMA provide overviews for all of Germany, and many industry portals keep their own lists.

Because many shows do not take place every year but every two or three years, a calendar also shows in which year a particular show comes round again. Dates can change, so the organiser's information always takes precedence.

What it means for exhibitors

For exhibitors the trade fair calendar is the basis of annual planning. It drives budget, staffing, stand construction, travel and the question of which shows are worth it. If you plan early, you secure better stand locations, cheaper hotels and a stand builder with free capacity.

The same goes for photo and video. In big show weeks experienced crews are in high demand, especially when several shows run in one city at the same time. So when you plan the show, also note which day you want photography and filming on your stand (booth), and enquire early. For international exhibitors it pays to combine several shows in Germany, because travel costs for providers can often be shared with other exhibitors at the same show week. Always check dates on the organiser's website.

In practice

Pixer keeps its own trade fair calendar of upcoming shows in Germany, sorted by month and filterable by city. Where available, entries link to a dedicated page on the show with information for exhibitors planning photo and video there. The calendar is updated regularly, but the organisers' dates remain binding.

Once your show is fixed, just send us the fair, dates and hall. In North Rhine-Westphalia travel is included in the package price; for other cities we quote travel once per trip in advance, shared between exhibitors at the same show week.

Related terms

More terms and guides

FAQ

Common questions

Where can I find reliable show dates?

The organiser's website is the safest source. Overviews such as our trade fair calendar help with planning, but the trade fair company's information is always binding.

How early should I book photo and video for a show?

As soon as your participation is confirmed. In big show weeks, dates fill up quickly.

Contact

Photographer and videographer for your next show

Is your next show confirmed? Send us the fair, dates and hall, and we will confirm availability within 24 hours.

We reply within 24 hours. During a show week, WhatsApp is fastest.