Trade fair glossary

Technical guidelines: the building rules for your stand

Technical guidelines are the binding rules set by the organiser or venue for stand construction, safety and technical installations. They are part of the exhibitor manual.

TermOrganisationFor exhibitors
Product presentation on an exhibition stand

Definition

Technical guidelines set out how a stand may be built and operated. Typical topics are permitted building heights, fire safety and flame-retardant materials, electrical installation, rigging from the hall ceiling, floor loads, escape routes and emergency exits. For two-storey or particularly large stands, many fairs require an approval with structural documents.

The guidelines apply to everyone who builds or installs technology at the venue, meaning exhibitors, stand builders and service providers. You find them in the exhibitor manual or in the fair's exhibitor portal. The exact rules differ from venue to venue, even though many points are handled in a similar way.

What it means for exhibitors

For exhibitors, the technical guidelines are above all a matter of deadlines. Elements that need approval, rigging or special structures often have to be submitted weeks before the show. Pass the guidelines on to your stand builder early and agree who submits which documents.

Details on the stand (booth) are covered too: lights, screens and LED walls, cable routes, open flames, fog machines or demonstrations with machinery. Anything that does not comply can delay the inspection before the show opens.

For photos and video, look at the lighting rules. The guidelines determine which lights are allowed and how they are installed. Plan your lighting so that products and logo are well lit, because that decides how the stand looks in pictures later. So discuss the lighting concept with your stand builder early.

In practice

On the show day we work within the rules that apply to your stand. Tripods, lights and cables stay on the stand area, and aisles and escape routes stay clear. We secure cables so that nobody trips over them, and we disturb neither visitors nor neighbouring stands. Whether additional lights or larger equipment need to be registered is something we check with you in advance, using the exhibitor manual.

If the stand is bright and evenly lit, little extra light is usually needed. In dark halls or with reflective surfaces it helps to design the stand with the camera in mind from the start. More in the guide Stand design from the camera's point of view.

Related terms

More terms and guides

FAQ

Common questions

Who is responsible for complying with the technical guidelines?

Towards the organiser, usually the exhibitor. In practice the stand builder implements the rules, so they should receive the guidelines early.

Do the technical guidelines also apply to photo and video crews?

Yes, they apply to everyone working at the venue. For a photo and video crew the main points are clear aisles and escape routes and any equipment that may need to be registered.

Contact

Photographer and videographer for your next show

Send us the fair, hall and stand number. We align the shoot with the rules of your fair and deliver within 24 hours after the show ends.

We reply within 24 hours. During a show week, WhatsApp is fastest.