imm cologne is the B2B trade fair for furnishing and interior design with which the industry opens the year: in 2026 it drew 339 exhibitors from 28 countries and more than 10,000 trade visitors, and in 2027 the new areas Global Sourcing and Retail Furniture launch. Furniture stands are built rooms with their own warm lighting — the camera has to respect that light and still show wood, fabric and leather the way a buyer touches them.
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| Dates | Tuesday 19 to Friday 22 January 2027 — Tuesday to Thursday 9:00 to 18:00, Friday 9:00 to 16:00 |
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| Venue | Koelnmesse, Messeplatz 1, 50679 Köln |
| Frequency | Annual in January, four days, trade visitors only |
| Profile | B2B trade fair for furnishing and interior design: upholstery, living and bedroom furniture, kitchens, lighting, textiles and accessories — in 2027 with the new areas Global Sourcing (international procurement, OEM and ODM) and Retail Furniture (store-ready furniture from entry level to mid-range) |
| Audience | 2026: 339 exhibitors from 28 countries and more than 10,000 trade visitors; visitors are buyers from furniture retail, buying groups, online retail, contract business and interior architecture |
| Our travel time | About 60 minutes from Essen — travel included in the package price |
A furniture stand at imm cologne is a staged room: sofa, rug, lamp, wall colour and a lighting concept the stand builder designed for the eye, not for the camera. Warm stand light meets cool hall light from the aisle, and in the photo an oak veneer turns orange or a grey fabric turns blue. We measure white balance per room set, add supplementary light so the mood of the stand is preserved, and shoot with shift perspective so walls stay vertical and furniture keeps its proportion.
Material needs closeness: the seam of a leather cushion, the texture of a bouclé fabric, the joint of a solid wood top, the mechanism of a motion sofa. We photograph these details with raking light so buyers can judge quality without visiting the stand. For Global Sourcing exhibitors with many models we work in series so the images match in the catalogue.
A room set shows best in motion. We film a calm walkthrough of the stand on a gimbal — from the aisle into the room, along the materials, with a look at the details — and cut a 30-second highlight plus vertical clips for Instagram and Pinterest, where interior brands reach their customers. Statements from designers and management are recorded with radio mics, in German or English.
Manufacturers from Italy, Poland, Denmark, Turkey and Asia are briefed in English; you leave with finished material.
The ordering days are Tuesday and Wednesday. We recommend stand and room shots in the hour before opening on Tuesday — clean, without visitors, with the light as the stand builder set it — followed by conversations, material details and interviews. A four-hour package covers that; if you have many room sets, book the full day. Friday is shorter and quieter and suits late shots.
Stand light respected, white balance per room, vertical walls — the stand as it was intended.
Leather, fabric, veneer and fittings in raking light for buyers who cannot touch.
Calm gimbal walkthrough of the stand, as highlight and vertical clips for Instagram and Pinterest.
Architecture and lighting concept before the doors open, with no visitors in frame.
Buyers and sales on the stand, no flash, no interruption.
Statements from designers and management with radio mics, in German or English, subtitled.
A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.
Event recap · YOOZ
Event reel · izy
Brand event · YOOZ
Trade fair clip · Vapes Bars
Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.
Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190
Payment: by invoice or online by credit card, details in the quote. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID.
Tell us the date, your stand and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.
We bring our own equipment, follow an agreed shot list and work discreetly, without interrupting conversations or demos. A first selection is ready while the show day is still running.
Finished photos and video for LinkedIn, PR, your website and social media via a private download link, at the latest 24 hours after the event ends. Two revision rounds included.
From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. Travel to Cologne is included.
Yes. We measure white balance per room set and add supplementary light only to lift shadows. The mood your stand builder designed stays in the picture.
Tuesday: room shots in the hour before opening, then ordering conversations and material details. Friday suits quiet late shots.
Yes. In series with a fixed setup we produce about 15 to 20 matching model shots per hour. For 40 models plus room sets we plan the full show day.
Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.
Send us your hall, stand number and the room sets or models you want to feature. We will propose a time window and a fixed-price quote.
We normally reply within 24 hours. For short-notice bookings during a show week, please call.
