23 – 31 January 2027 · Messe Düsseldorf

Photo & video for boot 2027 in Düsseldorf

A yacht in an exhibition hall is a 15-metre high-gloss object under hall lighting — with cabins that hardly any light reaches. We photograph and film boats so that line, deck and interior look the way they do on the water.

23–31 January 2027Messe DüsseldorfYachts, boats & watersportsFixed prices: €990–1,990 excl. VAT
Trade fair photographer on a yacht stand at boot Düsseldorf
Show facts

boot 2027 at a glance

DatesSaturday 23 to Sunday 31 January 2027
VenueMesse Düsseldorf, Stockumer Kirchstraße 61, 40474 Düsseldorf
FrequencyAnnual — nine show days including two weekends
ProfileThe world's largest yacht and watersports show: motor and sailing boats, equipment, diving, surfing, fishing, watersports tourism
AudienceAround 1,500 exhibitors from more than 60 countries in 16 halls; busy consumer weekends, quieter trade days midweek
Our travel timeAbout 30 minutes from Essen — travel included in the package price

Photographing boats under hall lighting

A hull is a large, curved, high-gloss surface. In the hall it reflects the ceiling rig, trusses and neighbouring stands — and those reflections destroy exactly the line your yard designed the boat for. We work with polarising filters, carefully chosen camera positions and, where the stand allows, our own light source that draws the hull evenly.

The second point is the viewpoint. From the hall floor a boat quickly looks squat. So we shoot from raised positions — pontoon, podium or a neighbouring stand — and with focal lengths that keep the proportions rather than distorting them.

Cabins, deck and detail

Below deck it is tight and dark, and that is exactly where many buyers form their impression. We photograph cabins, saloon and galley with wide-angle lenses and additional soft light that renders wood and upholstery naturally, without the shot looking flashed. On deck it is about fittings, cockpit layout and material detail — images your sales team can use all year.

For video, walkthroughs work best: a steady camera move from the pontoon across the deck into the saloon, 30 to 60 seconds, subtitled rather than voiced — the format that gets shared most from boot.

Nine days — which day is the right one?

boot runs for nine days and two weekends. For clean product shots without visitors we recommend the first weekday before opening; for atmosphere, busy stands and customer conversations, the first weekend. If you want both, book a full day on the Friday or Saturday of the first week: product shots before opening, crowds and interviews afterwards.

For multi-day needs — a premiere on day one and a customer event at the weekend, say — reduced rates apply from the second day.

At boot

What we produce for exhibitors

🛥️

Yachts & boats overall

Hull and line from a raised position, polarising filter against hall reflections.

🛏️

Cabins & interior

Saloon, cabins and galley with wide-angle lenses and soft fill light — natural rather than flashed.

🎬

Walkthrough video

Steady camera move from pontoon to below deck, 30–60 seconds, for website and social media.

📷

Stand overviews

Architecture and lighting before the doors open, with no visitors in frame.

🤝

Customer conversations

Consultations on board and on the stand — with international visitors and dealers.

🎤

Interviews

Statements from yard, designer or sales with radio mics — intelligible even with hall noise.

Delivered within 24 hours after the event ends

A post with your stand while the show is still running gets seen and shared. That is why every package includes finished photos and video within 24 hours after the event ends — first images usually the same day. Two revision rounds included.

  • A first edited selection while the show day is still running
  • Zero admin for you — you stay with your visitors
  • Formats ready for LinkedIn, PR, your website and social
Video & social

Landscape recap, vertical reels

A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.

Event recap · YOOZ

Event reel · izy

Brand event · YOOZ

Trade fair clip · Vapes Bars

Packages

Clear packages. No surprises.

Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.

Compact

Trade Fair Basic

€990
excl. VAT · 2 hours on site
  • 2 hours of photo and video
  • at least 30 edited images
  • Highlight video (30 seconds)
  • 1 vertical social clip (9:16, Reels & TikTok)
  • Stand, atmosphere & detail shots
  • Ready to upload for web, LinkedIn & social media
  • Delivered within 24 hours
  • Unlimited usage rights included
Check availabilityQuote by e-mail
Full day

Trade Fair Full Day

€1,990
excl. VAT · full show day
  • 8 hours — the full show day
  • at least 120 edited images
  • Highlight video (30 sec.) + trade fair film (90 sec.)
  • 3 vertical social clips (9:16, Reels & TikTok)
  • On-stand interviews included
  • Stand, atmosphere & detail shots
  • Ready to upload for web, LinkedIn & social media
  • Delivered within 24 hours
  • Unlimited usage rights included
  • Additional show days: tiered pricing on request
Check availabilityQuote by e-mail
Production

Multi-camera stage & interview

on request
Conferences, keynotes, panels
  • 2–4 cameras, full stage capture
  • Audio from radio mics or the desk
  • Lit interview setup
  • Multilingual subtitles
  • Separate cut per speaker
Check availability

Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190

Payment: 50 % deposit on booking by credit card (Stripe link sent with the quote) or bank transfer, 50 % on the show day. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID.
Capacity: maximum 4 exhibitors per show day — please reserve early.

Our work

From exhibition stands to brand films

PrimarkRTL AdGroupRalph LaurenHumanscaleYOOZLütz GmbH
Other shows

Also available for these dates

Process

Three steps from booking to delivery

Briefing & quote

Tell us the date, venue, stand size and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.

On site

We arrive with our own equipment, work discreetly around your stand, and never interrupt a conversation or a demo. Shot list agreed in advance.

Delivery

Edited photos and cut video via a private download link — within 24 hours after the event ends.

FAQ

Frequently asked questions

How much does a photographer at boot 2027 cost?

From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. Travel to Düsseldorf is included; reduced rates apply for several show days.

Can you photograph the cabins below deck?

Yes. We work with wide-angle lenses and a portable soft light source that renders wood, upholstery and materials naturally. Allow 20 to 30 minutes of interior work per boat.

Which show day works best?

For product shots without visitors, the first weekday before opening; for atmosphere and conversations, the first weekend. A full day on the Friday or Saturday of the first week covers both.

Do you also film walkthroughs of the boat?

Yes. A steady gimbal move from the pontoon across the deck into the saloon, 30 to 60 seconds, subtitled rather than voiced. Vertical versions for Reels and Stories on request.

Do you work in English?

Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.

Contact

boot 2027 — secure your date

Send us your hall, stand number and the boats you want to feature. We will propose a time window and a fixed-price quote.

We normally reply within 24 hours. For short-notice bookings during a show week, please call.