Trade fair PR covers press and public relations before, during and after a trade fair. The aim is for trade media, daily press and online outlets to report on your company, your new products and your presence at the show.
Trade fairs are an important date for trade journalists because they can see many companies and new products in one place. Trade fair PR uses that opportunity. It starts weeks ahead with advance information and invitations, continues during the show with press meetings, stand tours and press conferences, and ends with follow-up reports.
Many large fairs run a press centre where exhibitors can place press kits or provide them digitally. The organiser sets the rules for this. The fair's press office is often the contact point and also coordinates appointments and press tours.
Journalists at trade fairs have little time and many appointments. They are more likely to report on companies that make their job easy: with a clear piece of news, a knowledgeable contact person and material that can be used immediately.
Prepare a press release, background information and high-resolution images. Product photos can often be produced in advance. Images of the show presence itself, of speakers and the presentation on your stand (booth), can only be taken on site and become more valuable the faster they are available.
Decide who on the stand handles press enquiries and what may be said. Also clarify image rights: media need confirmation that they may use your images with a credit. Also think of trade media that are not on site. They appreciate a short report with images they can use directly, ideally sent while the show is still running.
For trade fair PR we photograph new products, speakers, press meetings and the stand in operation. On request we can deliver the key images on the same day so that they feed into follow-up reports and online news while the topic is current.
Usage rights in our packages are unlimited, so you can pass images on to media. Check with people who are recognisable in the images whether they agree to publication.
The guide Press release with show photos explains how press release and photos work together.
Yes. Journalists like to use images that are ready to publish. Your own shots of the stand, new products and speakers increase the chance of coverage.
Selected images on the same day on request, and all photos and videos within 24 hours after the show ends.
Tell us what your show needs to achieve. We plan photos and videos so you can use the material straight away for sales, press and social media.
We reply within 24 hours. During a show week, WhatsApp is fastest.
