The team photo is one of the most versatile images of the show, yet it is often missing. This guide shows when it reliably works, how the team looks natural, why individual portraits are worth adding and how to use the images afterwards.
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Almost every exhibitor wants a team photo from the stand, and a surprising number fly home without one. The reason is rarely the photographer. It is organisation: the team works in shifts, the managing director arrives on day two, sales are in meetings, and on the last afternoon everyone is tired and the first people are already heading to the airport.
Yet the team photo is one of the most versatile images of the show. It goes out on LinkedIn on day one, lands in the internal newsletter, on the careers page, in decks and in the show report for head office. It shows who stands behind the brand, and it is the image employees share most often themselves. For companies exhibiting abroad, it is also the picture colleagues at home look for first.
Treat the team photo like a programme slot, with a time, a place and one person in charge, and you will get it. Here is how that works in practice.
One moment works almost every time: the first morning of the show, before doors open. Everyone is fresh, clothes are neat, the stand is tidy and nobody is in a customer meeting. Ten to fifteen minutes are enough if everyone is on time.
Other moments and their catches:
The time exhibitors may enter the hall in the morning is set by the organiser. Check the exhibitor manual and leave some buffer between the photo and opening, so one late arrival does not hold up the whole group. If your team is staying at different hotels, set the meeting time a little earlier than you think you need.
The line-up depends on team size and stand layout. These ground rules have proven reliable:
Besides the classic group shot, two variations are worth taking: a relaxed frame in which the team is laughing or talking, and an action shot with everyone at their place on the stand (booth). That last one works especially well for recruiting and careers pages.
With the whole team already dressed and standing in front of the brand wall, individual portraits are an easy win. One to two minutes per person is enough. The images are used for:
For consistent portraits we pick a calm background on the stand and keep light and distance the same for everyone, so the images sit well side by side. Team members who do not want to be photographed do not have to be – for portraits as much as for the group shot. Consent, and what happens to images when someone leaves the company, is covered in staff in trade fair photos.
To keep the team photo from falling victim to the schedule, a little organisation helps:
After the show the team photo has several lives: the first LinkedIn post with hall and stand number, the show report for head office, the internal newsletter, the careers page and job ads. For recruiting it pays to combine the team photo with short clips; see employer branding at trade fairs and our page on recruiting video.
At Pixer the team photo is part of every trade fair package. We usually deliver the first images the same day, so your first post does not have to wait until after the show – and head office in another time zone sees the team before the day is over.
Before doors open on day one, everyone is there, fresh and not in a meeting.
Enough for the group shot and variations if everyone is on time.
Slightly staggered, brand visible, no crossed arms, not by hierarchy.
Classic, relaxed and laughing, and in action on the stand.
One to two minutes per person for profiles, website and signatures.
First LinkedIn post on show day, then newsletter, careers page, report.
We take the main photo with everyone present and add a second short slot for the later shift. That way a version with the whole team is usually still possible.
Not necessarily identical, but coordinated. Similar colours or stand clothing look calmer. Large logos of other brands and very busy patterns distract.
Ten to fifteen minutes for the group shot and variations, plus one to two minutes per person for individual portraits.
Yes. Anyone who does not want to be photographed is not photographed. Settle consent internally beforehand, especially if the images will later appear in advertising or job ads.
Yes. We usually deliver the first images the same day, so the post with hall and stand number can go out while the show is still running.
No. The team photo is part of every trade fair package, starting with the two-hour basic package at €990 plus VAT.
We photograph your team on the first show morning, with individual portraits if you wish, and usually deliver the first images the same day.
We reply within 24 hours. During a show week, WhatsApp is fastest.
