Ninety seconds are enough for a real story: a reason, a voice, a result. This guide shows how to plan the film before the show, shoot it on your stand and have it edited so it keeps working for months afterwards.
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The 30-second highlight video shows atmosphere: a full hall, a busy stand, your logo. The 90-second film has a different job. It explains why you were at the show and what visitors found on your stand. For that it needs a thread, one statement that carries from the first second to the last.
Many trade fair films fail because they are just a longer highlight video. Ninety seconds of b-roll with music, no voice and no message start to feel random halfway through. Viewers drop off because nothing happens that they want to know. A film with a story has people, a reason and a resolution, even at a minute and a half. The shorter format is covered in our guide to the 30-second highlight video.
For international exhibitors the longer film also travels well. It can be sent to customers who did not make the trip, subtitled for partners in other markets and used in the sales pitch long after the stand has been dismantled.
You are presenting a new product. The film opens with the reveal or the first look, explains in two or three sentences what is new and shows how visitors react. Your managing director or product lead speaks; customers add their view.
An existing customer or distributor visits the stand and says on camera why they work with you. The show supplies the images, the statement comes from someone outside your company. That is more convincing than anything you could say about yourself.
The film follows the show day from preparation before the doors open to the last conversation in the evening. Two or three short statements from your team give it structure. This pattern suits employer branding and companies exhibiting for the first time.
Choose one pattern in advance. Mixing is possible, but a film that tries to do everything ends up with no direction.
A 90-second film does not need a script with dialogue, but it needs a plan that fits on one page. Settle these points the week before the show at the latest:
With this plan the videographer can match interviews and images on the day. Without it you get footage that does not fit together in the edit.
The interviews are the backbone of the film. Record them at a quiet moment, usually right after the doors open or late in the afternoon when the aisles thin out. A clip-on microphone and a slightly sheltered corner of the stand make the biggest difference to sound. Questions and sound tips are in our guide to on-stand interviews.
The pictures are then filmed to match what was said. If the product manager talks about easy handling, the edit needs close-ups of hands on the device. If a customer mentions good advice, it needs conversation shots. That creates what b-roll alone never achieves: image and word telling the same story.
This takes time. The Full Day package at €1,990 covers eight hours, interviews, a 30-second and a 90-second film and three vertical clips. If you booked a smaller package, the interview and extended 90-second film can be added for €190. The packages are on our trade fair photographer Germany page.
| Time | Section | Content |
|---|---|---|
| 0–10 s | Opening | A line or an image that creates curiosity, such as the product reveal |
| 10–30 s | Context | Which show, which stand, what it is about |
| 30–75 s | Core | The voices, backed by matching pictures |
| 75–90 s | Close | Result or outlook, logo, contact or website |
Every version gets subtitles, because many viewers start without sound. Music stays low under the voices and comes up in the pauses. Pixer includes two revision rounds and delivers within 24 hours after the event ends, which means the film is ready before most international teams have flown home.
A film with a real message ages more slowly than a mood video. A customer statement from the spring can still sit in a quote in the autumn.
A single core message in one sentence carries the whole film.
Interviews form the backbone; the pictures are filmed to match them.
Message, speakers, language, must-have shots and channels, agreed in advance.
Opening, context, core with voices, close with contact.
In English, German, Arabic or Persian, depending on your audience.
A film with a message keeps working in sales for months after the show.
Ninety seconds are enough for a reason, two or three voices and a close. Longer trade fair films lose viewers online quickly unless the storytelling is very strong.
No. A one-page plan with the core message, speakers, language and must-have shots is enough. We agree the interview questions with you beforehand.
Ideally one person from your company and one from outside, such as a customer or distributor. The outside voice makes the film more credible.
Interviews and subtitles are available in English, German, Arabic and Persian.
Yes, the interview and extended 90-second film can be added for €190.
We switch to another voice from your team or to the day-on-the-stand pattern. That is why it helps to name a stand-in on the one-page plan.
Planning a trade fair film with customer voices or a product launch? Send us the show, the date and your core message and we will propose a shoot plan.
We reply within 24 hours. During a show week, WhatsApp is fastest.
