At a trade fair, your best product experts explain your products to real customers all day. Recorded well, those explanations become training material for new staff, distributors and partners. This guide shows what to film, how to structure it and what to clarify.
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Training videos are often produced in a meeting room, with a product manager reading from slides. The result is correct but rarely convincing. At the show, the same people are at their best: the product is set up and running, the stand (booth) looks as good as it ever will, and they have spent days answering real questions. That energy is hard to recreate later.
For companies that sell through distributors or partners abroad, there is a second argument. Partners who could not come to the show see the products, the arguments and the tone of your brand exactly as your own team presents them.
The key is to decide before the show. Material filmed for a 30-second recap is too short and cut too fast for training. If you want both, the crew needs to know in advance.
Have your product manager explain each key product in one to two minutes: what it is, who it is for, the three main arguments and a demonstration of the central function. Record in quiet moments, on the build-up day, in the morning before opening or in the last hour, when the hall is calmer. How to film demonstrations well is covered in Filming product demos at the show.
After the first show day, ask the stand team which questions and objections came up most often. Record one clear answer to each. These short clips are often the most useful material for new salespeople, because they come from real conversations.
A real sales conversation on the stand shows how your team approaches visitors, qualifies them and hands over to a specialist. Film it only with the consent of everyone involved, ideally with existing customers who are happy to help.
Close-ups of controls, connectors, materials and type plates, photographed and filmed, so they can serve as stills in presentations and e-learning modules.
Training material works in short units that can be found and watched between two appointments. A structure that works well:
Name files by product, topic and language, and keep a simple list of what each module contains. A new colleague will still find what they need a year from now, and you can see which modules need an update after the next show.
Partners in different countries need the material in their language, or at least with subtitles. Let your experts speak the language they speak best, and subtitle afterwards. An explanation in a foreign language usually costs more in naturalness than subtitles cost in effort. Keep on-screen text short, because it has to be translated too.
We film and subtitle in English, German, Arabic and Persian. For other partner markets, plan a translation of the subtitle texts. More in Multilingual subtitles for trade fair videos.
Your usage rights must cover both internal and partner use. With Pixer they are unlimited.
The Full Day package includes interviews and a 90-second film, which gives you the core of the material. For the smaller packages, an interview with an extended 90-second film can be added for €190 plus VAT. If you need more modules than a package includes, ask us for a quote. Packages are on Trade fair photographer Germany.
Training needs longer, calmer takes than a recap. Tell the crew in advance.
Build-up day, early morning or the last hour: less noise, better explanations.
Collect the most frequent questions and objections after day one and record one answer each.
One to three minutes per product, 30 to 60 seconds per question.
Experts speak their best language, subtitles carry the message to partners.
Prices, roadmaps and prototypes only in internal modules, with controlled access.
Partly. Product shots and interviews serve both, but training needs longer, complete explanations. Plan both uses in the brief, so the crew records the full version.
One to three minutes per product and 30 to 60 seconds per question work well. Short modules get watched between appointments and are easy to update.
Consent should cover the specific use, and material shared with external partners is a different use from an internal video. Clarify it in writing before the show.
English, German, Arabic and Persian. For other partner markets, plan a translation of the subtitle texts.
On a learning platform, a partner portal or in a protected folder with controlled access. Public or unlisted video links tend to travel further than intended.
On the build-up day, in the morning before opening or in the last hour of the day. The stand is ready, the hall is calmer and the experts have time.
Want to use your next show for training material as well? Tell us the products, the experts and the languages of your partners, and we will plan the recording slots with you.
We reply within 24 hours. During a show week, WhatsApp is fastest.
