A good recap video reminds the people you met why they stopped at your stand and shows everyone else what they missed. This guide breaks the formula down: opening, structure, shots, formats and the right moment to publish.
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An event recap is neither a product film nor a corporate film. It has three simple jobs: prove you were there, thank the people you met, and keep the conversation going after the event. For contacts who visited your stand (booth), it is a reminder. For everyone else, it is evidence that your company was worth visiting.
That also tells you what to leave out: long product explanations, the full programme of the day, a logo animation at the start. People scrolling LinkedIn give a video a few seconds. In that time it must be clear where this was, who is in it and why the viewer should care.
The same applies to conferences, product launches, customer days and company anniversaries. The formula stays the same, only the shots change.
A 30-second recap splits neatly into five blocks. The timings are guide values, not a strict rule:
| Time | Block | Content |
|---|---|---|
| 0 to 3 s | Hook | the strongest image of the day, such as a full hall, a product in motion or a laughing team, plus a short text line with event and place |
| 3 to 10 s | Context | the stand or stage from outside, your logo in the space, visitors arriving |
| 10 to 22 s | Action | conversations, demos, hands on the product, people listening |
| 22 to 27 s | Key message | one sentence from an interview or a text card, such as a launch or a thank you |
| 27 to 30 s | Close | team shot or logo and one clear call to action: book a meeting, request a catalogue, see you at the next show |
A common mistake is opening with the logo. It reads as an advert, and viewers scroll on before the first real image. Put the logo at the end and let it appear naturally before that, on the stand wall for example.
A longer version of 60 to 90 seconds follows the same structure. The action block grows and carries two or three short interview answers. See our guide to the 90-second trade fair film.
The formula only works if the footage exists. This shot list covers a complete recap:
Film the calm shots before the doors open and the conversations during the busy hours. For statements, sound matters more than picture. In a loud hall a clip-on microphone makes the difference. Our guide to on-stand interviews covers questions and setup.
Ask for a clean version without text and music as well. If your head office or distributors need the recap in another language, it can be re-captioned without a full re-edit. We deliver subtitles in English, German, Arabic and Persian.
A recap has the most impact while the event is still being talked about: the evening of the last day or the next morning. For international teams, also think about your home market. A post that goes live at 9 am in Germany may land in the middle of the night at head office, so schedule a second post or a reshare for their morning.
Upload the video directly to LinkedIn rather than sharing a YouTube link, because native uploads play right in the feed. The post text needs three parts: an opening line that works before "see more", two or three lines on what happened, and a concrete call to action. Tag partners and colleagues only if they appear in the video and have agreed. Post from the company page and ask the stand team to share it in their own words.
After that, the video keeps working in follow-up emails, the newsletter and on your website. Every Pixer trade fair package includes a 30-second highlight video, and the Full Day package adds a 90-second film. We deliver within 24 hours after the show ends, so your recap goes out while the show is still fresh.
We were there, thank you, let's keep talking. Product explanations belong in other films.
The first three seconds decide. The logo goes at the end.
Hook, context, action, key message, close with one clear call to action.
Wide shot, stand, conversations, details, reactions, one statement, the team.
Subtitles and short text, because feed videos start muted.
The evening of the last day or next morning, plus a slot for your home time zone.
Thirty seconds works well in the feed. A 60 to 90-second version with short interview answers suits your website, newsletter and follow-up emails.
On a phone, 1:1 and 4:5 take up more of the feed than 16:9. Keep 16:9 for your website and YouTube. Ideally, have both cut from the same footage.
Music sets the pace and mood, but it must be licensed, or the platform may mute the sound. Key statements should also appear as subtitles.
The evening of the last day or the next morning, while contacts still remember the conversation. If your head office is in another time zone, add a post for their morning.
Yes. Hook, context, action, key message and close work just as well for conferences, product launches and customer days. Only the shots change.
Anyone you feature recognisably should have agreed. With conversation partners on the stand, ask directly before or after filming.
Want a recap online while everyone is still talking about the show? Send us the event, the dates and the venue, and we will plan filming and edit.
We reply within 24 hours. During a show week, WhatsApp is fastest.
