Your stand is in Germany, head office is in Shanghai, Dubai or New York. This guide shows the time differences that matter, how to plan uploads and approvals backwards from head office, and a show-day timeline that gets material out on time.
All prices plus VAT · delivered within 24 hours · See all packages & details
A show day on your stand (booth) in Germany runs from the morning into the early evening. For head office abroad, that day falls at a different time: in China it is already late afternoon when the aisles in Germany fill up, and in New York it is still night when the doors open. If nobody plans for this, the first pictures arrive when the people who need them have gone home, and a whole day is lost.
The effect is bigger than it seems. A post from the first show day that goes out on the second morning at home still works. A post that waits for the approval of a manager who was asleep during delivery and in meetings the next day comes too late. For international exhibitors, the time difference is a planning question, not a technical one.
Germany uses Central European Time (CET) in winter and Central European Summer Time (CEST) from the last Sunday in March to the last Sunday in October. Many autumn shows still fall in summer time, the winter and early spring shows in standard time. China, the Gulf states, Turkey, Pakistan and India do not change their clocks, so their difference to Germany shifts by one hour during the year.
| Head office in | Difference to Germany (winter / summer) | 18:00 in Germany is |
|---|---|---|
| Shanghai, Shenzhen, Beijing | +7 h / +6 h | 01:00 / 00:00, next day |
| Mumbai, Delhi | +4.5 h / +3.5 h | 22:30 / 21:30 |
| Karachi, Lahore | +4 h / +3 h | 22:00 / 21:00 |
| Dubai, Abu Dhabi | +3 h / +2 h | 21:00 / 20:00 |
| Tehran | +2.5 h / +1.5 h | 20:30 / 19:30 |
| Riyadh, Doha, Istanbul | +2 h / +1 h | 20:00 / 19:00 |
| London | −1 h all year | 17:00 |
| New York | −6 h | 12:00 |
| Los Angeles | −9 h | 09:00 |
The US changes its clocks on different dates from Europe, so for a few weeks in March and around the turn of October to November the difference to New York is five hours instead of six. Check the exact difference for the week of your show.
Start with one question: when does the person at home sit at their desk, and what do they need at that moment? Then plan the show day backwards from there.
Head office is ahead of Germany. Material delivered in the German evening is waiting when the team in China, Pakistan or India starts the next morning. That is the natural rhythm: the crew shoots during the day, the editing runs in the evening, and the home team posts at the start of its working day.
The difference is small enough for same-day posting. A selection delivered in the German early afternoon arrives in Dubai in the late afternoon, in time for a post the same day. Material from the German evening is ready for the next morning.
Head office is behind Germany. Morning shots of the stand, edited in the German afternoon, are ready when the working day starts in New York. The team there can post during its morning while the show in Germany is still running.
| Time in Germany | On the stand | For head office |
|---|---|---|
| Before opening | Empty stand, product details, team photo | Send head office the plan for the day |
| Around midday | First upload of the morning material to the editors | New York: before the working day |
| Afternoon | First edited photos | Gulf: late afternoon, still time to post; New York: morning |
| Evening | The best images of the day | China, Pakistan, India: ready at the start of the next working day |
| Within 24 hours after the event ends | Complete photo set, highlight video, vertical clips | All teams |
This rhythm matches how we work at Pixer: the crew uploads during the day, a remote editing team works in parallel, first edited photos usually arrive the same day, and the complete set with the highlight video follows within 24 hours after the event ends. The workflow in detail is in our guide to publishing show content within 24 hours.
The biggest delay is rarely the delivery; it is the approval. If every post needs a yes from a manager in another time zone, a single question can cost a day. Three measures help:
Write the timing into the brief for the crew and for head office, with every time in both time zones. Our guide to the content plan for the show week shows how to fit it on one page, and the guide to material for your home market covers languages and formats.
Every delivery time in the brief should be given in German time and in head office time.
Material delivered in the German evening is ready when China, Pakistan or India start their day.
Photos edited in the German afternoon are ready when New York starts work.
Germany switches to and from summer time; China, the Gulf and India do not, and the US switches on other dates.
Caption templates and an approver on the stand prevent a lost day.
First edited photos usually the same day, the full set within 24 hours after the event ends.
Seven hours during German winter time and six hours during German summer time. China is ahead of Germany.
In the German early afternoon, when it is late afternoon in Dubai. Then the first posts can still go out the same day.
A first selection of edited photos usually arrives the same day. The full set, the highlight video and the vertical clips follow within 24 hours after the event ends.
Yes. Tell us the working hours at head office when you book, and we plan uploads and the first selection around them as far as the show day allows.
Ideally one person on the stand for daily posts, with templates approved beforehand. Head office approves press releases and campaigns.
Yes, for countries without summer time such as China, the UAE and India, because Germany changes its clocks. For the US, it changes for a few weeks in spring and autumn.
Tell us where head office is and when it needs the material. We plan uploads and deliveries around your time zones before the show.
We reply within 24 hours. During a show week, WhatsApp is fastest.
