One day at the show gives you footage for many places, but each place needs a different cut. Here are the lengths that work in our practice for LinkedIn, your website, vertical clips and the screen on your stand.
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Someone scrolling LinkedIn on the train, a buyer on your product page and a visitor walking past your stand (booth) watch in completely different ways. The first decides in a moment whether to stop. The second has time and a question. The third sees the screen from the aisle for a few seconds and hears nothing, because the hall is loud.
That is why the right length depends on where the video runs, not on how much footage there is. Decide the places before the show: the list of versions shapes the shot list, the interview questions and the edit. Our guide on briefing a trade fair videographer shows how to put this into the brief.
The values below are working values from our own production of trade fair content. They are recommendations, not platform rules.
| Where it runs | Recommended length | Format | Sound |
|---|---|---|---|
| LinkedIn feed, during the show | about 30 seconds | 16:9, square or 4:5 | Subtitles, works muted |
| LinkedIn and YouTube, after the show | 60 to 90 seconds | 16:9 | Music, voices, subtitles |
| Reels, Shorts, TikTok | 15 to 30 seconds | 9:16 | Subtitles in the safe area |
| Website header loop | 10 to 20 seconds | 16:9 or wider | No sound |
| Product or news page | 60 to 120 seconds | 16:9 | Sound, play button |
| Interview statement | 20 to 60 seconds per answer | 16:9 and 9:16 | Clear speech, subtitles |
| Screen on your stand | 1 to 3 minutes, looped | Same as the screen | Not needed |
Platforms change their maximum lengths, file sizes and recommended formats regularly, and some limits depend on the account type. Check the platform's current limits before you publish.
LinkedIn: during the show week, a short highlight of about 30 seconds works well as a first signal: stand, people, product, logo at the end. After the show, a film of 60 to 90 seconds can tell more, for example with a statement from your managing director and a product demo. Burn in subtitles, because the video may be watched without sound. The first seconds should show people or the product, not a logo animation. In the mobile feed, a square or 4:5 frame takes up more space than 16:9.
Website: a loop in the page header runs without sound and should not carry information the visitor must understand. Ten to twenty seconds of calm, well-lit footage are enough. On product pages and in the show report, a video with play button, sound and subtitles can run 60 to 120 seconds, because the visitor chose to start it. Keep the files small or embed them from a video platform so the page stays fast. More on the header in video for your homepage.
Reels, Shorts, TikTok: one idea per clip, 15 to 30 seconds, and the very first second shows what it is about. Subtitles and text belong in the middle of the frame, away from the areas the app covers with buttons and captions. Several short clips from one show usually do more than one long vertical video. See vertical clips from the show.
Screen on the stand: exhibition halls are loud, so the loop has to work without sound. Visitors see it for a few seconds from the aisle: large product shots, short text in a big font, no interviews that depend on the spoken word. A loop of one to three minutes does not repeat constantly while a conversation takes place next to the screen. Ask your stand builder about orientation, resolution and the file format the player accepts, and test the file on the actual screen before opening.
A few places are easy to forget when the versions are planned:
All versions can come from the same show day if the shooting plan allows for them:
Our Full Day package, for example, includes a 30-second and a 90-second film, interviews and three vertical clips, delivered within 24 hours after the show ends, with two revision rounds. How the short version is built is explained in the 30-second highlight video guide.
The viewing situation sets the length, not the amount of footage.
A short highlight during the show week, the longer film afterwards.
One idea per clip, subtitles in the safe area of the frame.
Big pictures, big text and a loop that works without any sound.
Platform limits change. The lengths here are recommendations from practice.
The list of lengths shapes the shot list, the interviews and the edit.
No. Short works where people scroll. On a product page or in a sales conversation, someone who pressed play will watch a longer video, as long as every scene has a purpose.
Limits change and can depend on the account and the upload method, so check the platform's current limits. The lengths in this guide are recommendations from practice, not maximums.
Yes, if the shoot plans for them: enough scenes in wide, medium and close shots, framing that allows a vertical crop, and interview answers that stand on their own.
For social media and the website, yes, because many videos start without sound. On the stand screen, large on-screen text works better than classic subtitles.
Plan several short answers rather than one long one. A statement of 20 to 60 seconds can stand alone or become part of the longer film.
The one of the screen. Ask your stand builder whether it is mounted horizontally or vertically and which resolution and file format the player needs.
Tell us where your show videos will run, and we plan the shoot for every length, from the 30-second highlight to vertical clips and the stand screen.
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