Instead of hundreds of similar frames: this guide shows the eight shot groups almost every exhibitor needs, when to take each one on show day, what goes wrong in practice and how much time to plan.
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Most shot lists start with the question of what can be photographed on the stand. The reverse order works better: what will you need the pictures for over the next twelve months? If you answer that first, you end up with fewer near-identical frames and more images that actually get used.
For exhibitors who fly in for a show, the typical uses are:
Cross out what you will not use. What remains is, in effect, your shot list.
Across industries and stand sizes, the same groups of shots come up in almost every job. If these eight are covered, you have a complete record of your presence at the show.
Three to five strong images per group are enough. More variations of the same shot rarely help, because only one of them will be published.
A show day has its own rhythm, and every shot has its window. Leave everything to lunchtime and you get crowded aisles but no empty stand and no relaxed team.
| Time window | Shots |
|---|---|
| Build-up day or the hour before doors open | Empty stand, products, details, team photo |
| First hours after opening | First conversations, the stand in use, brand in the space |
| Late morning to early afternoon | Busy aisles, conversations, demonstrations |
| Fixed programme slots | Talk, launch, VIP visit |
| Last hour | Atmosphere, relaxed team moments, anything still missing |
Opening hours and the time exhibitors may enter the hall are set by the organiser – check the exhibitor manual. Plan the team photo for a moment when everyone is there, which is often only the first morning. The guide photo and video schedule on show day goes into more detail.
Most missed shots have nothing to do with equipment and everything to do with organisation. These are the mistakes we see again and again:
The fix is almost always a short briefing the day before and one person on the stand who can make decisions. How to get the stand itself ready is covered in preparing your stand for photos.
The right length of coverage depends less on the size of your stand than on the number of programme moments. As a guide from our own jobs:
Pixer's packages are €990, €1,490 and €1,990 plus VAT, each delivered within 24 hours after the show ends, with the first photos usually the same day – useful when head office is waiting in another time zone. Companies from outside the EU are invoiced without German VAT. Details are on the page trade fair photographer Germany. More important than the package, though, is having the shot list agreed beforehand – then even a short slot is complete.
Decide what the pictures are for. The shot list follows from that.
Stand, context, conversations, products, team, programme, brand, atmosphere.
Empty stand and team photo before doors open, conversations and busy aisles later.
Cups, bags and cables out of sight, screens showing brand content.
Landscape for website and press, vertical for stories and mobile feeds.
First photos the same day, everything within 24 hours after the show ends.
For most exhibitors, three to five strong images per shot group are enough. Across eight groups that is 30 to 40 pictures, which can feed your channels for a year.
Before doors open or on the build-up day, when the stand is finished and the aisle is still empty. A second overview with visitors follows later in the morning.
No. What matters is a briefing beforehand and one contact person on the stand who can decide quickly, for example when an important customer arrives.
For quick stories, yes. For the website, press and sales, they usually lack controlled light, clean angles and conversation shots in which nobody looks into the camera.
Recognisable visitors should know that photos are being taken and agree to it. When in doubt, we shoot over the shoulder or keep the focus on your team.
Yes. Our crew works in English, German, Arabic and Persian, so briefings, on-stand coordination and captions can run in the language of your team.
We photograph your stand from an agreed shot list and deliver within 24 hours, with the first images usually the same day – before you fly home.
We reply within 24 hours. During a show week, WhatsApp is fastest.
