Trade fair photographer · Mechanical engineering

Trade fair photographer for mechanical engineering

Machines in motion, engineering details and the people behind them. We photograph and film your stand (booth) at HANNOVER MESSE, EuroBLECH or SPS and deliver within 24 hours after the show ends.

Live demos in motionConfidential areas stay outFixed prices from €990Delivered within 24 hours
Pixer trade fair photographer documenting an exhibition stand in a large hall

All prices plus VAT · delivered within 24 hours · See all packages & details

The industry

Why machinery needs a different kind of show photography

Machine builders rarely bring a product you can hold. They bring equipment that weighs tonnes, moves, and stands under hall lighting designed for people, not cameras. Good show photos therefore do three things at once: they show the size of the machine, the detail your engineers are proud of, and the people who run it. A wide shot without a person looks like a rendering; a technician at the control panel gives scale and credibility.

Live demonstrations are the most valuable moment of the day and the hardest to capture. We use short shutter speeds when a robot arm grips or a tool engages, and deliberately longer ones when a material flow should become visible. On video we film a full working cycle in several angles, so the edit explains the process even without sound.

Safety comes first. We keep out of guarded zones, never enter cordoned areas and agree camera positions with your stand staff. If prototypes or assemblies must stay confidential, tell us in advance: those areas go on the shot list as no-shoot zones and no images of them are delivered.

Shows

The German fairs for machinery and plant engineering

HANNOVER MESSE in April is the central date for industrial technology. In autumn, EuroBLECH in Hannover covers sheet metal working, Motek in Stuttgart assembly and handling, and SPS in Nuremberg automation in November. Robotics shows at automatica in Munich, woodworking machinery at LIGNA in Hannover and additive manufacturing at Formnext in Frankfurt. Foundry and metallurgy meet at GIFA, METEC and THERMPROCESS in Düsseldorf.

The halls at these fairs are large, high and often darker than they appear. Stainless steel and painted surfaces reflect the ceiling spots, so we choose angles and fill light that remove glare, and we photograph control screens so the interface stays readable. In North Rhine-Westphalia, for example at all about automation in Düsseldorf, travel is included in the package.

The best time for the machine on its own is before the doors open: clean stand, protective film removed, no visitors in frame. From late morning, when technical conversations start, we capture the images your sales team will use most.

Show day

What we shoot, and when

Before doors open: stand overview from the main aisle, the machine without visitors, detail shots of tools, axes and control panel. It is the quietest hour of the day and the only one in which the equipment stands completely free.

Morning: the first demo, photographed and filmed from two positions, plus the team photo in front of the brand wall while everyone still looks fresh. Midday to afternoon: technical conversations at the machine, customers at the panel, interviews with product management in a quieter corner of the stand.

At multi-day fairs such as HANNOVER MESSE we recommend a day with strong attendance, usually the second or third, so the stand looks busy. We agree the exact schedule with you before we travel.

Formats

What sales and marketing in machinery actually use

Machine builders sell through long decision cycles and often through distributors abroad. That is why we deliver more than mood shots: detail images for data sheets and catalogues, stand overviews for the trade press, portraits of your application engineers for LinkedIn and your careers page.

The 30-second highlight film suits LinkedIn and newsletters; the 90-second film works on your website and in sales presentations. Interviews with your product managers explain a new machine in their own words, in English, German, Arabic or Farsi, with subtitles for the markets where your partners sell.

Vertical 9:16 clips show a machine in motion in a few seconds, ready for Reels, Shorts and your distributors' channels. Everything arrives within 24 hours after the show ends, so your team can follow up with leads while the show week is still fresh, and before international visitors have flown home.

Services

What we produce on a machinery stand

⚙️

Machines in action

Live demos with the right shutter speed, so motion stays sharp and easy to read.

🔍

Engineering details

Axes, tools, control panels and surfaces as detail shots for catalogues and data sheets.

👷

People at the machine

Technicians and customers at the panel give scale and show who stands behind the product.

🎬

A cycle on film

One process in several angles, cut into a 30-second or 90-second film.

🎤

Product manager interviews

New features explained by your experts, with a clip-on microphone despite hall noise.

📱

Vertical clips

9:16 clips of a running machine for LinkedIn, Reels and distributors.

Our work

From exhibition stands to brand films

PrimarkRTL AdGroupRalph LaurenHumanscaleYOOZLütz GmbH
Video & social

Landscape recap, vertical reels

A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.

Event recap · YOOZ

Event reel · izy

Brand event · YOOZ

Trade fair clip · Vapes Bars

Packages

Clear packages. No surprises.

A single demo slot is often covered by the two-hour Basic package. If demos, conversations and interviews are spread across the day, book Professional or Full Day.

Compact

Trade Fair Basic

€990
excl. VAT · 2 hours on site
  • 2 hours of photo and video
  • at least 30 edited images
  • Highlight video (30 seconds)
  • 1 vertical social clip (9:16, Reels & TikTok)
  • Stand, atmosphere & detail shots
  • Ready to upload for web, LinkedIn & social media
  • Delivered within 24 hours
  • Unlimited usage rights included
Check availabilityQuote by e-mail
Full day

Trade Fair Full Day

€1,990
excl. VAT · full show day
  • 8 hours — the full show day
  • at least 120 edited images
  • Highlight video (30 sec.) + trade fair film (90 sec.)
  • 3 vertical social clips (9:16, Reels & TikTok)
  • On-stand interviews included
  • Stand, atmosphere & detail shots
  • Ready to upload for web, LinkedIn & social media
  • Delivered within 24 hours
  • Unlimited usage rights included
  • Additional show days: tiered pricing on request
Check availabilityQuote by e-mail
Production

Multi-camera stage & interview

on request
Conferences, keynotes, panels
  • 2–4 cameras, full stage capture
  • Audio from radio mics or the desk
  • Lit interview setup
  • Multilingual subtitles
  • Separate cut per speaker
Check availability

Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190

Payment: 50 % on booking, 50 % on the show day. Delivery after full payment.

Travel is included in Düsseldorf, Essen, Cologne and Dortmund. For other German cities we quote it once per trip, shared between exhibitors of the same show week. Companies outside the EU are invoiced without German VAT.

Shows & guides

Machinery fairs we cover

Fair pages with halls and tips, plus the matching cities and guides.

Process

From first message to delivered files

Send the show and the stand

Fair, hall, stand number and dates by WhatsApp or e-mail. We reply with a fixed quote within 24 hours.

Agree the shot list

Tell us when demos run, which details matter and which areas must not be photographed. We turn that into a timed plan for the day.

Show day and delivery

We meet you on the stand before opening, work through the list and stay out of your conversations. Photos and film within 24 hours after the show ends.

FAQ

Questions about machinery trade fair photography

Can you photograph and film machines while they run?

Yes. Demos are often the most important images of the day. Send us the times and we plan positions and settings in advance, keeping clear of guarded zones.

How do you handle confidential prototypes?

Areas that must not be photographed go on the shot list beforehand. We do not shoot them, and if something appears in a background by chance, we drop or crop that image.

Is video worth it for a machine that needs explaining?

Especially then. A short film shows process and speed that a photo cannot. Add an interview with your product manager and you have an explainer for your website and sales team.

Will the crew disturb conversations on the stand?

No. We work as a team of two or three, without flash bursts, and ask before photographing customers in conversation. Sales always comes first.

What does a show day cost?

Fixed prices plus VAT: €990 for two hours, €1,490 for four hours and €1,990 for a full show day with interviews and a 90-second film. Travel is included in Düsseldorf, Essen, Cologne and Dortmund; for other cities we quote it once per trip.

We are based outside the EU. How do you invoice?

Companies outside the EU are invoiced without German VAT. EU companies with a VAT ID are invoiced under the reverse charge rule. 50 % on booking, 50 % on the show day.

Contact

Book a photographer for your machinery stand

Send us the show, hall, stand number and your demo times. We reply with a fixed quote, usually within 24 hours.

We reply within 24 hours. During a show week, WhatsApp is fastest.