10 – 14 May 2027 · Deutsche Messe Hannover

Photo & video for LIGNA 2027 in Hannover

LIGNA is the world's leading trade fair for tools, machinery and equipment for wood processing and woodworking. In 2025 around 78,000 visitors came from 156 countries, more than half from outside Germany. On the stands, saws, edge banders, CNC centres and presses run under full load — we photograph and film exactly that, without you having to stop a machine.

10–14 May 2027Deutsche Messe HannoverWoodworking & forestry technologyFixed prices: €990–1,990 excl. VAT
Trade fair photographer at a running woodworking machine at LIGNA Hannover

All prices plus VAT · delivered within 24 hours · max. 4 exhibitors per show day · See all packages & details

Show facts

LIGNA 2027 at a glance

DatesMonday 10 to Friday 14 May 2027
VenueDeutsche Messe, Messegelände, 30521 Hannover
FrequencyEvery two years, five days — from 2027 no longer around Ascension Day but on five full working days; 51st edition
ProfileWorld's leading trade fair for tools, machinery and equipment for wood processing and woodworking: one-off and series production, surface technology, wood-based panels, sawmill technology, energy from wood, components and automation, forestry technology — 1,433 exhibitors from 49 countries in 2025, more than 1,500 expected for 2027
AudienceAround 78,000 visitors from 156 countries (2025), more than half from outside Germany; 93 percent trade visitors, over half in management positions; more than 900 world premieres
Our travel timeAbout 2.5 hours from Essen — travel and any overnight stay are stated separately and transparently

Photographing machines under full load

At LIGNA hardly a machine stands still. Panel saws cut, edge banders feed workpieces through, CNC centres mill, presses close. For stills that means short exposures, high sensitivity and a photographer who knows the machine's rhythm before pressing the shutter. We do not stop any line — we wait for the moment when workpiece, tool and operator come together in the frame.

Wood is kind to the camera, machines less so: painted guards, stainless guides, polycarbonate hoods mirror the hall lighting. We photograph with our own light and a polarising filter so the machine stays readable as a shape and control panels, units and type plates are legible — the material your dealers pass on worldwide.

Process on video, surface in detail

A manufacturing process explains itself on video. We film infeed, machining and outfeed at high frame rate so cutting, edge gluing or coating can be shown in slow motion. From that material we cut a 30-second highlight for LinkedIn and longer sequences for dealer training and your website — with subtitles in German or English.

With surface technology, hardware and tools the close-up counts: cutting edges, coating gloss, joint lines. We photograph samples and tools with a macro rig right on the stand so the images match in catalogue and data sheet.

Five working days — Monday and Tuesday first

LIGNA 2027 runs for the first time on five full working days without a public holiday. Monday and Tuesday bring the decision-makers from industry and trade who arrive with appointments; we recommend a four-hour package on one of these days, starting in the hour before opening for stand shots without visitors. Team and product shots that need quiet fit Thursday and Friday.

LIGNA takes place only every two years. If you take home clean material of running machines, team and conversations in 2027, you have pictures and video for shows, catalogues and dealer portals in every market until 2029.

At LIGNA

What we produce for exhibitors

🪚

Machines running

Saws, edge banders and CNC centres under load — short exposures, no stopping the line.

🎬

Process on video

Infeed, machining and outfeed at high frame rate — cutting and coating in slow motion.

🔍

Surface & tools

Cutting edges, coating gloss and joint lines with a macro rig on the stand — matching for catalogue and data sheet.

📷

Stand overviews

Architecture and lighting before the doors open, with no visitors in frame.

🌍

Dealer conversations

Consultations at the machine with customers from more than 150 countries — no flash, no interruption.

🎤

Interviews

Statements from application engineers, dealers and customers with radio mics — intelligible even beside a running machine.

Delivered within 24 hours after the event ends

A post with your stand while the show is still running gets seen and shared. That is why every package includes finished photos and video within 24 hours after the event ends — first images usually the same day. Two revision rounds included.

  • A first edited selection while the show day is still running
  • Zero admin for you — you stay with your visitors
  • Formats ready for LinkedIn, PR, your website and social
Video & social

Landscape recap, vertical reels

A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.

Event recap · YOOZ

Event reel · izy

Brand event · YOOZ

Trade fair clip · Vapes Bars

Packages

Clear packages. No surprises.

Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.

Compact

Trade Fair Basic

€990
excl. VAT · 2 hours on site
  • 2 hours of photo and video
  • at least 30 edited images
  • Highlight video (30 seconds)
  • 1 vertical social clip (9:16, Reels & TikTok)
  • Stand, atmosphere & detail shots
  • Ready to upload for web, LinkedIn & social media
  • Delivered within 24 hours
  • Unlimited usage rights included
Check availabilityQuote by e-mail
Full day

Trade Fair Full Day

€1,990
excl. VAT · full show day
  • 8 hours — the full show day
  • at least 120 edited images
  • Highlight video (30 sec.) + trade fair film (90 sec.)
  • 3 vertical social clips (9:16, Reels & TikTok)
  • On-stand interviews included
  • Stand, atmosphere & detail shots
  • Ready to upload for web, LinkedIn & social media
  • Delivered within 24 hours
  • Unlimited usage rights included
  • Additional show days: tiered pricing on request
Check availabilityQuote by e-mail
Production

Multi-camera stage & interview

on request
Conferences, keynotes, panels
  • 2–4 cameras, full stage capture
  • Audio from radio mics or the desk
  • Lit interview setup
  • Multilingual subtitles
  • Separate cut per speaker
Check availability

Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190

Payment: 50 % deposit on booking by credit card (Stripe link sent with the quote) or bank transfer, 50 % on the show day. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID.
Capacity: maximum 4 exhibitors per show day — please reserve early.

Our work

From exhibition stands to brand films

PrimarkRTL AdGroupRalph LaurenHumanscaleYOOZLütz GmbH
Other shows

More shows in Hannover and Germany

Process

Three steps from booking to delivery

Briefing & quote

Tell us the date, venue, stand size and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.

On site

We arrive with our own equipment, work discreetly around your stand, and never interrupt a conversation or a demo. Shot list agreed in advance.

Delivery

Edited photos and cut video via a private download link — within 24 hours after the event ends.

FAQ

Frequently asked questions

How much does a photographer at LIGNA 2027 cost?

From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. Travel to Hannover and any overnight stay are stated separately and transparently.

Do we have to stop the machine for photos?

No. We photograph with short exposures in the machine's rhythm and film motion at high frame rate. For detail shots without flying chips we use the hour before opening.

Which day is best for the shoot?

Monday or Tuesday: the most decision-makers from industry and trade, and the hour before opening for clean stand and machine shots. Thursday and Friday suit team and product sessions.

Is interview audio possible next to running machines?

Yes. We use radio lavalier mics close to the speaker and choose position and timing so machine noise stays in the background. The clips are delivered with subtitles.

Do you work in English?

Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.

Contact

LIGNA 2027 — secure your date

Send us your hall, stand number and the machine you want to feature. We will propose a time window and a fixed-price quote.

We normally reply within 24 hours. For short-notice bookings during a show week, please call.