automatica is the leading exhibition for smart automation and robotics: in 2025 it drew around 800 exhibitors from 40 countries and 47,500 visitors from more than 90 nations — the most visited edition so far. It runs alongside LASER World of PHOTONICS and World of Quantum, with one ticket for all three. On show is motion: six-axis robots, cobots, automated guided vehicles, grippers, machine vision. We photograph robots sharp in motion and film your demo cell so the cycle is understood.
All prices plus VAT · delivered within 24 hours · max. 4 exhibitors per show day · See all packages & details
| Dates | Tuesday 22 to Friday 25 June 2027 |
|---|---|
| Venue | Messe München, Am Messesee 2, 81829 Munich |
| Frequency | Every two years, four days; alongside LASER World of PHOTONICS and World of Quantum |
| Profile | Leading exhibition for smart automation and robotics: industrial robots, cobots, mobile robotics, grippers and end effectors, machine vision, assembly and handling technology, software and AI — 2025: around 800 exhibitors from 40 countries, 47,500 visitors from more than 90 nations |
| Audience | One ticket for automatica, LASER World of PHOTONICS and World of Quantum; 2025 focus topics: AI-powered robotics, SME automation, mobile robotics, networked production |
| Our travel time | About 5 hours by ICE from Essen — travel and overnight stay are stated separately and transparently |
A robot in a photograph is either sharp and stationary — then it looks like the catalogue — or it moves and blurs. Neither tells what your cell can do. We work with short shutter speeds and fast lenses to show the arm sharp at the moment of gripping, and with deliberately longer exposures when the motion path itself is the subject: the arm as a trail, the workpiece sharp at the end. Both need timing to your cycle, which we learn in the first minutes on the stand.
Safety fences, acrylic glass and light curtains stand between camera and cell. We photograph through the glass with a polarising filter and from angles in which the stand lighting does not sit in the pane, or — by arrangement with your application engineer — at standstill from inside the cell. Grippers, sensors and camera systems are additionally photographed in detail with our own light.
What a photo cannot do, a 20-second clip can: detect the workpiece, grip, join, place, return. We film your demo cell from a tripod in an overall view and with a second perspective on the gripper, plus slow motion for fast pick-and-place moves. From the footage we cut a 30-second highlight of the stand and individual process clips for your product pages and post-show reports.
Cobots and mobile robots only show their value with people next to them: the operator handing the arm a part, the AGV threading between visitors. We photograph such scenes documentary-style and without flash so the collaboration looks real. We conduct interviews with your application engineers in English or German with radio mics — the share of visitors from abroad is high.
Tuesday to Thursday are the strongest days; Friday is quieter and suits shots of the cell without onlookers and team portraits. We recommend a four-hour package on Tuesday or Wednesday: the hour before opening for stand architecture and the cell at standstill, then cycles, conversations and interviews. For stands with several demo cells the full show day makes sense.
automatica is held only every two years. The material from June 2027 carries your sales team to the next edition in 2029 — and because we take on no more than four exhibitors per show day, the Tuesday and Wednesday windows go early.
Short shutter speed for the moment of gripping, longer for the motion path — timed to your cycle.
End effectors, camera systems and sensors in detail with our own light, through the glass with polariser.
Detect, grip, join, place — overall view and gripper perspective, fast moves in slow motion.
Stand architecture and cell at standstill before opening, with no visitors in frame.
Collaboration at the arm and AGVs between visitors — documentary-style, no flash.
Application engineers and customers with radio mic, subtitles in German and English.
A post with your stand while the show is still running gets seen and shared. That is why every package includes finished photos and video within 24 hours after the event ends — first images usually the same day. Two revision rounds included.
A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.
Event recap · YOOZ
Event reel · izy
Brand event · YOOZ
Trade fair clip · Vapes Bars
Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.
Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190
Payment: 50 % deposit on booking by credit card (Stripe link sent with the quote) or bank transfer, 50 % on the show day. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID.
Capacity: maximum 4 exhibitors per show day — please reserve early.
Tell us the date, venue, stand size and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.
We arrive with our own equipment, work discreetly around your stand, and never interrupt a conversation or a demo. Shot list agreed in advance.
Edited photos and cut video via a private download link — within 24 hours after the event ends.
From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. Travel to Munich and any overnight stay are stated separately and transparently.
Mostly yes. We photograph with a polarising filter from angles in which the stand lighting does not sit in the pane. For detail shots we ask your application engineer for a brief standstill and photograph from inside the cell.
Yes. We film the cell from a tripod in an overall view and with a second perspective on the gripper, fast moves additionally in slow motion. A 20-second cycle clip is recorded in about 30 minutes.
Tuesday or Wednesday: the most technical conversations, plus the hour before opening for the cell without onlookers. Friday is quieter and suits team portraits and interviews.
Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.
Send us your hall, stand number and the cells or robots you want to feature. We will propose a time window and a fixed-price quote.
We normally reply within 24 hours. For short-notice bookings during a show week, please call.
