For exhibitors from the United States

Trade fair photographer in Germany for US exhibitors

Your team flies in for MEDICA, HANNOVER MESSE or dmexco, and marketing back home wants content while the show is still on. We photograph and film your stand in English, invoice without German VAT and deliver while it is still the working day in New York.

English from quote to final fileNo German VAT for US companiesFixed prices from €990Files within 24 hours
Wide view of a busy trade fair hall with exhibition stands, photographed by Pixer

All prices plus VAT · delivered within 24 hours · See all packages & details

How a German show works for a US team

A few things are different at a German fair. What Americans call a booth is a stand here, and exhibitor manuals and hall rules come from the venue in German and English. Photographing and filming your own stand needs no special permit: your crew needs an exhibitor pass from your allocation, and wider shots of the hall follow the organiser's rules. Many meetings at German fairs are booked in advance, which makes the busy moments on the stand predictable, and that is when we plan the conversation photos.

Flying a crew over from the US means airfare, hotel nights for the whole show and customs paperwork such as an ATA carnet for professional camera equipment. A local crew avoids all of that. Pixer is based in Essen, directly at Messe Essen, and works at every major German venue. The on-site team is two to three people; our founder Behzad Heidari has more than 20 years in film and TV production, and the editing team cuts remotely while you are still on the stand. Our references include a testimonial film for Humanscale.

German fairs on a US exhibitor's calendar

Medical technology companies go to MEDICA in Düsseldorf in November. Industrial automation, software and energy technology firms exhibit at HANNOVER MESSE in April. Marketing technology and ad-tech companies meet European agencies and brands at dmexco in Cologne in September, and game studios and publishers present at gamescom in Cologne in August.

Semiconductor and component companies go to electronica in Munich, held every two years in November, and embedded and chip vendors to embedded world in Nuremberg in March. Cybersecurity vendors exhibit at it-sa in Nuremberg in October, and additive manufacturing companies at Formnext in Frankfurt in November. Consumer electronics brands go to IFA Berlin in September, and office furniture makers to ORGATEC in Cologne, held every two years in October.

Invoicing a US company from Germany

US companies are outside the EU, so the invoice from Pixer GmbH carries no German VAT. Payment is by invoice or online by credit card; the details are in the quote. Prices are fixed: Trade Fair Basic €990 for two hours, Professional €1,490 for four hours, Full Day €1,990 for eight hours. The quote you approve is the amount on the invoice.

If your accounts payable team needs a vendor setup form or a purchase order number on the invoice, send it with the booking and we complete it before the show. Usage rights are unlimited and included, so nobody has to negotiate a licence for each channel.

Content for LinkedIn and sales on the same US business day

Germany is six hours ahead of New York and nine ahead of California for most of the year, and that works in your favour. First selected photos usually go out the same evening German time, which is around midday or early afternoon on the East Coast, so the day-one LinkedIn post can go live on the same US business day. The complete edited set and the highlight video follow within 24 hours after the coverage ends, before you fly home.

We deliver landscape video for LinkedIn, YouTube and your website, vertical clips for Instagram and LinkedIn mobile, and photos sized for press kits and sales decks. On-screen text and captions are written in American English. For the sales team we add conversation and product photos that fit follow-up emails and account presentations.

Built for US exhibitors

What we deliver for your German show

🔤

American English captions

On-screen text and subtitles in US spelling, ready for your channels without rework.

🧾

No German VAT

Net invoice in euro for US companies; vendor forms and PO numbers handled with the booking.

⏱️

Same US business day

First photos while the East Coast is still at work; the complete set within 24 hours.

🎤

Executive interviews

Short statements from leadership and product managers, lit and miked in a quiet corner of the stand.

🤝

Sales-ready photos

Conversation and product shots for follow-up emails, decks and account plans.

🗺️

One crew for your German season

MEDICA, HANNOVER MESSE, dmexco or it-sa with one brief and one look.

Our work

From exhibition stands to brand films

PrimarkRTL AdGroupRalph LaurenHumanscaleYOOZLütz GmbH
Video & social

Landscape recap, vertical reels

A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.

Event recap · YOOZ

Event reel · izy

Brand event · YOOZ

Trade fair clip · Vapes Bars

Packages

Clear packages. No surprises.

Three fixed packages in euro. US companies pay no German VAT.

Compact

Trade Fair Basic

€990
excl. VAT · 2 hours on site
  • 2 hours of photo and video
  • at least 30 edited images
  • Highlight video (30 seconds)
  • 1 vertical social clip (9:16, Reels & TikTok)
  • Stand, atmosphere & detail shots
  • Ready to upload for web, LinkedIn & social media
  • Delivered within 24 hours
  • Unlimited usage rights included
Book online in 2 minutesCheck availabilityQuote by e-mail
Full day

Trade Fair Full Day

€1,990
excl. VAT · full show day
  • 8 hours — the full show day
  • at least 120 edited images
  • Highlight video (30 sec.) + trade fair film (90 sec.)
  • 3 vertical social clips (9:16, Reels & TikTok)
  • On-stand interviews included
  • Stand, atmosphere & detail shots
  • Ready to upload for web, LinkedIn & social media
  • Delivered within 24 hours
  • Unlimited usage rights included
  • Additional show days: tiered pricing on request
Book online in 2 minutesCheck availabilityQuote by e-mail
Production

Multi-camera stage & interview

on request
Conferences, keynotes, panels
  • 2–4 cameras, full stage capture
  • Audio from radio mics or the desk
  • Lit interview setup
  • Multilingual subtitles
  • Separate cut per speaker
Check availability

Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190

Payment: by invoice or online by credit card, details in the quote.

Travel within NRW (Düsseldorf, Essen, Cologne, Dortmund) is included. For other German cities travel is quoted once per trip and shared between exhibitors of the same show week.

Where next

German fairs for US exhibitors

Process

Three steps from the US

Send the basics

Show, hall, stand number and dates by e-mail or WhatsApp. Fixed quote in euro within 24 hours.

Approve and pay 50 percent

Net invoice without German VAT. Shot list confirmed in writing with marketing and the stand team.

Post on the same US day

First photos usually the same evening German time, the complete set within 24 hours; the balance is due on the show day.

FAQ

Questions from US exhibitors

Do US companies pay German VAT?

No. Companies registered outside the EU receive a net invoice without German VAT. The invoice is in euro and paid by international bank transfer.

Can we work with a purchase order?

Payment is by invoice or online by credit card; the details are in the quote. Send the PO number and we reference it on the invoice.

Do we need a permit for you to film our stand?

No special permit. Request an exhibitor pass for us from your allocation through the venue's exhibitor portal. Wider shots of the hall follow the organiser's rules.

Who owns the photos and video?

You receive unlimited usage rights for all delivered files, for any channel. Two revision rounds are included.

When will the files reach us in the US?

First selected photos usually the same evening German time, which is midday or early afternoon on the East Coast. The complete set and the highlight video within 24 hours after the coverage ends.

Is English really enough on site?

Yes. Everything runs in English, from the quote to the direction on the stand. We also speak German, which helps with hall staff and the stand builder.

Can you cover several German shows for us in one year?

Yes. One crew, one brief and one shot list across MEDICA, HANNOVER MESSE and electronica keep your material consistent from show to show.

Contact

Send us the show, the hall and your stand number

We reply within 24 hours with a fixed quote in euro, net of German VAT for US companies.

We reply within 24 hours. During a show week, WhatsApp is fastest.