IFA · Messe Berlin · September

Photo & video for IFA in Berlin

IFA is one of the most important shows for consumer electronics and home appliances — with heavy press presence and intense attention on product launches. We supply images at the pace an appearance here demands.

Consumer electronicsLaunches & pressFixed prices: €990–1,990 excl. VATDelivery within 24 hours
Trade fair photographer at IFA in Berlin

At IFA, speed is the point

Product launches at IFA have a very short attention window. What is announced in the morning has gone through the trade press by evening. Images that arrive a week later are simply too late for the coverage.

That makes 24-hour delivery not an add-on here but the whole point. We review and edit between appointments so the first selection reaches your marketing or press team on the same day.

Displays, glass and high gloss

Televisions, smartphones and appliances have glossy surfaces and glowing displays — a demanding combination. Reflections show half the hall, and screens band at the wrong shutter speed.

We choose angles that keep reflections controlled and set shutter speed to the display refresh rate. If screen content needs to be legible, we plan for it specifically.

Stage, press conference and stand

Many IFA appearances consist of several parts: a press conference, a stage presentation and the running stand. Those often sit close together in the schedule.

We agree the sequence in advance and cover parallel items with a second camera operator — part of the Premium package. For stages with several speakers we use multiple cameras and take audio from the mixing desk.

Practical points to settle beforehand

Press accreditation: An exhibitor pass is normally sufficient for your own stand. For press areas we clarify access with you in advance.Embargoes: If products may only be shown from a set time, tell us the embargo and we will schedule around it.Travel: We travel from Essen; travel and accommodation are stated transparently in the quote.
Services at IFA

What we produce on site

📷

Stand photography

Overviews, architecture, signage and product details — shot before the doors open, while the stand is still tidy.

🤝

Conversations & visitors

Real situations instead of staged handshakes: consultations, demos, busy stands, people in motion.

🎬

Recap film

A 60–90 second film per show day, cut for LinkedIn and your website — same evening on request.

🎤

On-site interviews

Statements from your management or customer voices, recorded with a lavalier mic and lighting in a quiet corner.

👥

Team & portraits

Consistent portraits of your stand team against a neutral background — ready for LinkedIn and your website.

Delivery within 24 hours

A first edited selection during the show day, so your marketing can post while the fair is still running.

Delivered within 24 hours after the event ends

A post with your stand while the show is still running gets seen and shared. That is why every package includes finished photos and video within 24 hours after the event ends — first images usually the same day. Two revision rounds included.

  • A first edited selection while the show day is still running
  • Zero admin for you — you stay with your visitors
  • Formats ready for LinkedIn, PR, your website and social
Our work

From exhibition stands to brand films

PrimarkRTL AdGroupRalph LaurenHumanscaleYOOZLütz GmbH
Video & social

Landscape recap, vertical reels

A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.

Event recap · YOOZ

Event reel · izy

Brand event · YOOZ

Trade fair clip · Vapes Bars

Packages

Clear packages. No surprises.

Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.

Compact

Trade Fair Basic

€990
excl. VAT · 2 hours on site
  • 2 hours of photo and video
  • at least 30 edited images
  • Highlight video (30 seconds)
  • 1 vertical social clip (9:16, Reels & TikTok)
  • Stand, atmosphere & detail shots
  • Ready to upload for web, LinkedIn & social media
  • Delivered within 24 hours
  • Unlimited usage rights included
Check availabilityQuote by e-mail
Full day

Trade Fair Full Day

€1,990
excl. VAT · full show day
  • 8 hours — the full show day
  • at least 120 edited images
  • Highlight video (30 sec.) + trade fair film (90 sec.)
  • 3 vertical social clips (9:16, Reels & TikTok)
  • On-stand interviews included
  • Stand, atmosphere & detail shots
  • Ready to upload for web, LinkedIn & social media
  • Delivered within 24 hours
  • Unlimited usage rights included
  • Additional show days: tiered pricing on request
Check availabilityQuote by e-mail
Production

Multi-camera stage & interview

on request
Conferences, keynotes, panels
  • 2–4 cameras, full stage capture
  • Audio from radio mics or the desk
  • Lit interview setup
  • Multilingual subtitles
  • Separate cut per speaker
Check availability

Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190

Payment: 50 % on booking, 50 % on the show day. Delivery after full payment.

More fairs & locations

More dates — book your photographer

Process

Three steps from booking to delivery

Briefing & quote

Tell us the date, venue, stand size and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.

On site

We arrive with our own equipment, work discreetly around your stand, and never interrupt a conversation or a demo. Shot list agreed in advance.

Delivery

Edited photos and cut video via a private download link — within 24 hours after the event ends.

FAQ

Frequently asked questions

What does a photographer at IFA cost?

From €990 plus VAT for two hours with at least 30 edited images. Photo and video combined from €1,490, full-day coverage from €1,990. Travel and accommodation are stated separately.

Will we get press images on the same day?

Yes. That is exactly what our 24-hour workflow is for: a first edited selection is available on the show day, depending on schedule and booked scope.

Can you cover the press conference and the stand at once?

For parallel commitments we deploy a second photographer or camera operator — part of the Premium package.

How do you photograph displays without banding?

We set shutter speed to the refresh rate and control reflections through the shooting angle, so screen content is rendered cleanly.

Contact

IFA Berlin — reserve your date

Send us the fair, your stand number and your preferred time slot. You'll normally receive a fixed-price quote within 24 hours.

We normally reply within 24 hours. For short-notice bookings during a show week, please call.