electronica is the world's leading trade fair for electronics: around 3,400 exhibitors from almost 60 countries and some 80,000 visitors, every two years in Munich. What is on show is small and hard to photograph — semiconductors, connectors, circuit boards, power modules, test equipment with screens. We photograph components so engineers can read packages and contacts, and film your stand (booth) while your customers are standing on it.
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| Dates | Tuesday 10 to Friday 13 November 2026 |
|---|---|
| Venue | Messe München, Am Messesee 2, 81829 Munich |
| Frequency | Every two years, four days; Tuesday to Thursday 9:00–18:00, Friday 9:00–15:00 |
| Profile | World's leading trade fair and conference for electronics: semiconductors, sensors, embedded systems, power electronics, connectors, test and measurement — most recently around 3,400 exhibitors from almost 60 countries and some 80,000 visitors |
| Audience | Runs alongside SEMICON Europa on the same grounds; visitors are engineers, buyers and distributors from more than 100 countries; 2026 focus topics: AI, cyber resilience, energy efficiency |
| Our travel time | About 5 hours by ICE from Essen — travel and overnight stay are stated separately and transparently |
A connector, a chip in a QFN package, an SMD capacitor: electronica exhibits are tiny, mostly black plastic that swallows light, with gold-plated contacts that mirror it. Under hall lighting what remains is a dark speck. We bring a macro rig with our own light and a neutral background to the stand and photograph whole product families in the same setup — images that belong together in data sheet, distributor shop and catalogue.
Populated circuit boards, power modules with heatsinks and cable assemblies are photographed in side light so solder joints, markings and component heights are legible. On request we add a shot with a scale or in the hand that makes the size immediately clear.
Almost every stand has oscilloscopes, evaluation boards and screens running a demo. We match shutter speed to refresh rate so traces and menus come out without banding or flicker, and film demos as short clips: signal on, reading appears, board responds. These 15-second sequences are what application engineers later drop into webinars and product pages.
electronica is international: exhibitors from almost 60 countries, visitors from more than 100. We conduct interviews with your field application engineers and customers in English or German, with radio mic and subtitles in both languages.
Tuesday and Wednesday are the strongest days; Friday closes at 15:00 and is quieter. We recommend a four-hour package on Tuesday or Wednesday: the hour before opening for stand architecture and product ranges, then demos, conversations and interviews. For large stands with several product areas a full show day makes sense.
Because electronica is held only every two years, the material stays current until the next edition in 2028; in our experience the Tuesday and Wednesday windows go early.
Chips, connectors and SMD parts with our own light and neutral background — whole product families in one setup.
Oscilloscopes, boards and screens without banding or flicker — traces and menus legible.
15-second sequences of running demos for product pages and webinars, plus the 30-second highlight.
Architecture and lighting before the doors open, with no visitors in frame.
Consultations at the board with engineers, buyers and distributors from more than 100 countries.
Field application engineers and customers with radio mic, subtitles in German and English.
A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.
Event recap · YOOZ
Event reel · izy
Brand event · YOOZ
Trade fair clip · Vapes Bars
Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.
Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190
Payment: by invoice or online by credit card, details in the quote. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID.
Tell us the date, your stand and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.
We bring our own equipment, follow an agreed shot list and work discreetly, without interrupting conversations or demos. A first selection is ready while the show day is still running.
Finished photos and video for LinkedIn, PR, your website and social media via a private download link, at the latest 24 hours after the event ends. Two revision rounds included.
From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. Travel to Munich and any overnight stay are stated separately and transparently.
Yes. We bring a macro rig with our own light and a neutral background and photograph a whole product family in the same setup in about 20 minutes. The images match across data sheet and distributor shop.
Yes. We match shutter speed to the refresh rate of the device and film demos at a suitable frame rate. Traces, menus and readings stay legible.
Tuesday or Wednesday: the most technical conversations, and the hour before opening for clean stand shots. Friday closes at 15:00 and suits team and interview sessions.
Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.
Send us your hall, stand number and the product families you want to feature. We will propose a time window and a fixed-price quote.
We normally reply within 24 hours. For short-notice bookings during a show week, please call.
