embedded world is the world's leading meeting place for the embedded community and takes place for the 25th time in 2027: in 2026 more than 1,200 exhibitors and over 36,000 visitors filled seven halls. The typical exhibit is a board, a module or a display — photographically small, technically decisive. We show it large and sharp enough for developers to see components and interfaces, and film your demos and conference sessions.
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| Dates | Tuesday 16 to Thursday 18 March 2027; Tuesday and Wednesday 9 am to 6 pm, Thursday 9 am to 5 pm |
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| Venue | Messezentrum Nürnberg (NürnbergMesse), Messezentrum 1, 90471 Nuremberg |
| Frequency | Annual, three days; 2027 is the 25th edition; embedded world Conference and electronic displays Conference run alongside |
| Profile | World-leading trade fair for embedded systems: hardware, software, tools, distribution, displays, embedded vision, safety and security, IC and IP design, start-ups — more than 1,200 exhibitors and over 36,000 visitors in seven halls in 2026 |
| Audience | Visitors are hardware and software developers, system architects and buyers from automotive, industry, medical technology and communications; exhibitor forums, embedded award, Student Day |
| Our travel time | About 4 hours by ICE from Essen — travel and overnight stay are stated separately and transparently |
A single-board computer measures a few centimetres, a radio module fits on a fingernail. None of that is visible in a stand photo. We work with a portable macro rig right on the stand — our own light, neutral background, shallow depth — and photograph boards so that components, connectors, labelling and heat sinks are recognisable. A product family is shot from the same angle so data sheet and website match.
Displays are a chapter of their own: they flicker, show moiré and burn out. We match the shutter speed to the refresh rate and expose panel and surroundings separately so content stays legible — in the electronic displays area just as with HMIs on your board.
What software and firmware achieve shows in the running demo: a vision system recognising objects, a board responding in real time, a dashboard with telemetry. We film screen, hardware and hands as short clips, record your developer's explanation with a radio mic and cut a 30-second highlight plus vertical clips for LinkedIn — with subtitles in English and German, since the community is international.
If you speak at the embedded world Conference or in an exhibitor forum, you get speaker and audience shots from two positions without flash; we film the talk on request.
The first two days are the strongest — dense aisles until 6 pm, most of the developer conversations and appointments with distributors. We recommend a four-hour or full-day package on Tuesday or Wednesday: board and stand shots before opening, then demos, conversations and a conference slot.
Thursday closes at 5 pm and is quieter; it suits team portraits, interviews and the extensive macro series without time pressure. First images and the highlight video are ready on the evening of the shoot day.
Portable macro rig with our own light — components, connectors and labelling recognisable.
Shutter speed matched, panel and surroundings exposed separately — content legible, no moiré.
Vision, real time and telemetry as short clips, developer with radio mic, highlight on the show day.
Architecture and lighting before the doors open, with no visitors in frame.
Speaker and audience from two positions without flash, recording on request.
Statements from developers, management and distribution partners, delivered with subtitles.
A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.
Event recap · YOOZ
Event reel · izy
Brand event · YOOZ
Trade fair clip · Vapes Bars
Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.
Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190
Payment: by invoice or online by credit card, details in the quote. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID.
Tell us the date, your stand and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.
We bring our own equipment, follow an agreed shot list and work discreetly, without interrupting conversations or demos. A first selection is ready while the show day is still running.
Finished photos and video for LinkedIn, PR, your website and social media via a private download link, at the latest 24 hours after the event ends. Two revision rounds included.
From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. Travel to Nuremberg and any overnight stay are stated separately and transparently.
Yes. We bring a portable macro rig with our own light and a neutral background to the stand. A product family is shot from the same angle so the images match in data sheet and website.
We match the shutter speed to the refresh rate and expose panel and surroundings separately. Content stays legible and the hardware is correctly lit.
Tuesday or Wednesday: the most developer conversations, and the hour before opening for board and stand shots. Thursday closes at 5 pm and is quieter for team portraits and macro series.
Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.
Send us your hall, stand number and the boards or demos you want to feature. We will propose a time window and a fixed-price quote.
We normally reply within 24 hours. For short-notice bookings during a show week, please call.
