25 – 29 August 2027 · Koelnmesse

Photo & video for gamescom 2027 in Cologne

gamescom is the largest games event in the world: most recently 368,000 visitors from 131 countries, 1,743 exhibitors from 66 countries and more than 36,000 trade visitors. One trade day, four public days, dark halls full of LED walls. We photograph your stand so it stays legible in the dark — and film the queues, stages and reactions your publishing team wants to send home.

25–29 August 2027KoelnmesseGames & entertainmentFixed prices: €990–1,990 excl. VAT
Trade fair photographer on a publisher stand at gamescom Cologne

All prices plus VAT · delivered within 24 hours · max. 4 exhibitors per show day · See all packages & details

Show facts

gamescom 2027 at a glance

DatesWednesday 25 to Sunday 29 August 2027 — Wednesday trade and media day, Thursday to Sunday public days
VenueKoelnmesse, Messeplatz 1, 50679 Köln
FrequencyAnnual in August, five days; the week opens with gamescom dev on 23 and 24 August and Opening Night Live on the evening of 24 August
ProfileThe world's largest trade fair for computer and video games with an entertainment area for the public and a business area for trade visitors: publishers, studios, hardware, merchandise, indie games, cosplay and esports stages
AudienceIn 2026, 368,000 visitors from 131 countries and 1,743 exhibitors from 66 countries; over 36,000 trade visitors, about half from abroad; Saturday is in our experience the fullest day
Our travel timeAbout 60 minutes from Essen — travel included in the package price

Photographing in dark halls

gamescom is the darkest show of the year. The halls are dimmed so LED walls, screens and stand lighting can work — for a camera that means extreme contrast between glowing wall and black aisles, colour casts of magenta and cyan, moving images on every screen. We work with fast lenses and no flash, expose for the stand lighting and capture screens in sync with the refresh rate so they appear sharp rather than striped. Your stand looks in the picture the way the lighting design intended.

Hardware exhibitors with gaming PCs, peripherals and chairs additionally get a product station with our own light: RGB lighting visible, cases and surfaces still legible.

Queues, stages and cosplay

What a publisher needs from gamescom is proof that the game draws a crowd: the queue in front of the demo stations, the full amphitheatre in front of the stage, cosplayers in front of the key art, reactions at the screens. These images are made on the public days, above all on Saturday. We photograph from a raised position with a wide angle to show the crowd, and close up to capture faces and reactions.

Stage programme, developer talks and signing sessions are filmed from two positions, with audio from the mixing desk on request. Short interviews with community managers, developers or streamers are conducted with a radio mic in German or English — with subtitles, because hall noise otherwise drowns the audio.

Trade day or Saturday?

Both, for different reasons. Wednesday is trade and media day: empty aisles, open stands, time for stand overviews, product stations and interviews with press and partners. From Thursday the halls fill up, and on Saturday gamescom is packed — the day for queues, crowd and atmosphere. If you need both, book a full day on Wednesday and two to four hours on Saturday.

Highlight video and first images are delivered on the evening of the shoot day. For international publishers and studios, briefing, engagement and interviews run in English.

At gamescom

What we produce for exhibitors

🕹️

Stand in the dark

Fast lenses without flash, exposed for your lighting design — LED walls and screens sharp and true to colour.

🧑‍🤝‍🧑

Queues & crowd

Waiting lines, full amphitheatre and reactions at the demo stations from a raised position and close up.

🎭

Cosplay & community

Cosplayers in front of your key art, meet-and-greets and signing sessions in available light.

📷

Stand overviews

Architecture and lighting design on trade day or before opening, with no visitors in frame.

🎤

Interviews

Statements from developers, community managers and streamers with radio mics, delivered with subtitles.

🎬

Highlight video

30-second recap and vertical clips for TikTok, Instagram and X, cut on the show day.

Delivered within 24 hours after the event ends

A post with your stand while the show is still running gets seen and shared. That is why every package includes finished photos and video within 24 hours after the event ends — first images usually the same day. Two revision rounds included.

  • A first edited selection while the show day is still running
  • Zero admin for you — you stay with your visitors
  • Formats ready for LinkedIn, PR, your website and social
Video & social

Landscape recap, vertical reels

A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.

Event recap · YOOZ

Event reel · izy

Brand event · YOOZ

Trade fair clip · Vapes Bars

Packages

Clear packages. No surprises.

Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.

Compact

Trade Fair Basic

€990
excl. VAT · 2 hours on site
  • 2 hours of photo and video
  • at least 30 edited images
  • Highlight video (30 seconds)
  • 1 vertical social clip (9:16, Reels & TikTok)
  • Stand, atmosphere & detail shots
  • Ready to upload for web, LinkedIn & social media
  • Delivered within 24 hours
  • Unlimited usage rights included
Check availabilityQuote by e-mail
Full day

Trade Fair Full Day

€1,990
excl. VAT · full show day
  • 8 hours — the full show day
  • at least 120 edited images
  • Highlight video (30 sec.) + trade fair film (90 sec.)
  • 3 vertical social clips (9:16, Reels & TikTok)
  • On-stand interviews included
  • Stand, atmosphere & detail shots
  • Ready to upload for web, LinkedIn & social media
  • Delivered within 24 hours
  • Unlimited usage rights included
  • Additional show days: tiered pricing on request
Check availabilityQuote by e-mail
Production

Multi-camera stage & interview

on request
Conferences, keynotes, panels
  • 2–4 cameras, full stage capture
  • Audio from radio mics or the desk
  • Lit interview setup
  • Multilingual subtitles
  • Separate cut per speaker
Check availability

Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190

Payment: 50 % deposit on booking by credit card (Stripe link sent with the quote) or bank transfer, 50 % on the show day. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID.
Capacity: maximum 4 exhibitors per show day — please reserve early.

Our work

From exhibition stands to brand films

PrimarkRTL AdGroupRalph LaurenHumanscaleYOOZLütz GmbH
Other shows

More shows in Köln and NRW

Process

Three steps from booking to delivery

Briefing & quote

Tell us the date, venue, stand size and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.

On site

We arrive with our own equipment, work discreetly around your stand, and never interrupt a conversation or a demo. Shot list agreed in advance.

Delivery

Edited photos and cut video via a private download link — within 24 hours after the event ends.

FAQ

Frequently asked questions

How much does a photographer at gamescom 2027 cost?

From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. Travel to Cologne is included.

Our hall is almost dark — does that work without flash?

Yes, and flash would be wrong because it destroys your lighting design. We work with fast lenses, expose for the stand lighting and sync to the screens so they stay sharp.

Trade day or public day — what do you recommend?

Wednesday for stand overviews, product station and press interviews, Saturday for queues, crowd and atmosphere. A full day on Wednesday plus extra hours on Saturday covers both.

Can you deliver images the same day?

Yes. Highlight video and a first selection arrive on the evening of the shoot day so your community team can post while gamescom is still running. Full delivery follows within 24 hours.

Do you work in English?

Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.

Contact

gamescom 2027 — secure your date

Send us your hall, stand number and your stage or signing slots. We will propose a time window and a fixed-price quote.

We normally reply within 24 hours. For short-notice bookings during a show week, please call.