it-sa Expo&Congress is Europe's largest trade fair for IT security: in 2025 it brought 993 exhibitors and 28,267 trade visitors from 64 countries into five halls. There is no product in a display case here — there are screens, live demos, forum stages and conversations between CISOs and vendors. That is exactly what we photograph and film, so your sales team can use it until the next it-sa.
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| Dates | Tuesday 27 to Thursday 29 October 2026 |
|---|---|
| Venue | Messezentrum Nürnberg (NürnbergMesse), Messezentrum 1, 90471 Nuremberg — halls 6, 7, 7A, 8 and 9 in 2026, Congress@it-sa in the NCC Ost |
| Frequency | Annual, three days; Congress@it-sa from 26 to 29 October |
| Profile | Europe's largest trade fair for IT security — around 993 exhibitors and 28,267 trade visitors from 64 countries in five halls in 2025 |
| Audience | Visitors are IT managers, CISOs and administrators from companies and public authorities; open forums with short expert talks right in the halls |
| Our travel time | About 4 hours by ICE from Essen — travel and overnight stay are stated separately and transparently |
At it-sa the product is a console, a dashboard or a live attack on a monitor. Screens are photographically awkward: they flicker, show moiré and burn out while the person in front of them sits in the dark. We work with an adjusted shutter speed, expose screen and face separately and photograph demos so the interface stays legible and the consultant remains recognisable.
What makes your brand visible at a software show is the stand itself: colour, walls, messages, team. We photograph it empty before opening and then in operation — with the conversations that are the real reason for exhibiting at it-sa.
it-sa lives on its open forums: short exhibitor talks and product-neutral “it-sa insights” sessions, right in the halls. If your expert speaks there, we photograph speaker and audience from two positions and film the talk — audio from the mixing desk or a radio mic, so you have a recording for customers and quotes for LinkedIn.
On the stand we record live demos as short clips: screen, hands, explanation. From these we cut a 30-second highlight and vertical clips your marketing team can post during the show. Subtitles come in English and German, since a large share of visitors is international.
The first two days are the strongest — open until 6 pm, dense aisles, most of the booked meetings. We recommend a four-hour or full-day package on Tuesday or Wednesday: stand shots before opening, then conversations, demos and a forum talk. Thursday closes at 5 pm and is quieter; it suits team portraits and interviews without time pressure.
First images and the highlight video are ready on the evening of the shoot day. Your post goes live while your visitors are still in Nuremberg — not after it-sa is over.
it-sa 2026 spreads across five halls and the NCC Ost, with a packed programme. These organiser details help you combine stand coverage with talk slots.
Forum A is in hall 6, forums B and C in hall 7, forum D in 7A, and forums E and F in hall 9. If your expert speaks in another hall, allow for the walk between stand and stage.
Six forums host more than 400 talks, which the organiser later makes available on it-sa 365. Your own footage adds what the recording misses: audience, reactions and short vertical quotes for LinkedIn.
Congress@it-sa starts on Monday 26 October in the NCC Ost, which connects directly to the exhibition grounds. A session there gives you images to post before the halls even open.
On 28 October five finalists pitch live for the ATHENE Startup Award UP26@it-sa. The same day, the eco Internet Security Days take place at it-sa for the first time, in the Singapur room at NCC Ost.
According to the organiser, the Special Keynote with a guest speaker is held on the last day of the fair. If you shoot on Thursday, schedule team photos and stand interviews around it.
Information as published by the organiser (itsa365.de), September 2026.
Adjusted shutter speed, exposed separately — console legible, consultant recognisable.
Attack and defence on the monitor as short clips: screen, hands, explanation.
Speaker and audience from two positions, recording with audio from the mixing desk.
Architecture and lighting before the doors open, with no visitors in frame.
Consultations on the stand with IT managers and administrators — no flash, no disruption.
Statements from management and customers with radio mics, delivered with subtitles.
A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.
Event recap · YOOZ
Event reel · izy
Brand event · YOOZ
Trade fair clip · Vapes Bars
Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.
Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190
Payment: by invoice or online by credit card, details in the quote. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID.
Tell us the date, your stand and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.
We bring our own equipment, follow an agreed shot list and work discreetly, without interrupting conversations or demos. A first selection is ready while the show day is still running.
Finished photos and video for LinkedIn, PR, your website and social media via a private download link, at the latest 24 hours after the event ends. Two revision rounds included.
From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. Travel to Nuremberg and any overnight stay are stated separately and transparently.
We match the shutter speed to the refresh rate and expose screen and person separately. Dashboards stay legible and faces are correctly lit.
Yes. We photograph speaker and audience from two positions and film the talk with audio from the mixing desk or a radio mic. Tell us the forum and the time and we plan the slot around it.
We photograph stand conversations from a respectful distance and ask before close-ups. For images you want to use in advertising we recommend short consent forms — we bring templates.
Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.
Send us your hall, stand number and your forum speaking slots. We will propose a time window and a fixed-price quote.
We normally reply within 24 hours. For short-notice bookings during a show week, please call.
