it-sa Expo&Congress is Europe's largest trade fair for IT security: in 2025 it brought 993 exhibitors and 28,267 trade visitors from 64 countries into five halls. There is no product in a display case here — there are screens, live demos, forum stages and conversations between CISOs and vendors. That is exactly what we photograph and film, so your sales team can use it until the next it-sa.
All prices plus VAT · delivered within 24 hours · max. 4 exhibitors per show day · See all packages & details
| Dates | Tuesday 27 to Thursday 29 October 2026 |
|---|---|
| Venue | Messezentrum Nürnberg (NürnbergMesse), Messezentrum 1, 90471 Nuremberg |
| Frequency | Annual, three days; Congress@it-sa from 26 to 29 October |
| Profile | Europe's largest trade fair for IT security — around 993 exhibitors and 28,267 trade visitors from 64 countries in five halls in 2025 |
| Audience | Visitors are IT managers, CISOs and administrators from companies and public authorities; open forums with short expert talks right in the halls |
| Our travel time | About 4 hours by ICE from Essen — travel and overnight stay are stated separately and transparently |
At it-sa the product is a console, a dashboard or a live attack on a monitor. Screens are photographically awkward: they flicker, show moiré and burn out while the person in front of them sits in the dark. We work with an adjusted shutter speed, expose screen and face separately and photograph demos so the interface stays legible and the consultant remains recognisable.
What makes your brand visible at a software show is the stand itself: colour, walls, messages, team. We photograph it empty before opening and then in operation — with the conversations that are the real reason for exhibiting at it-sa.
it-sa lives on its open forums: short talks in the halls, live hacking, panels. If your expert speaks there, we photograph speaker and audience from two positions and film the talk — audio from the mixing desk or a radio mic, so you have a recording for customers and quotes for LinkedIn.
On the stand we record live demos as short clips: screen, hands, explanation. From these we cut a 30-second highlight and vertical clips your marketing team can post during the show. Subtitles come in English and German, since a large share of visitors is international.
The first two days are the strongest — open until 6 pm, dense aisles, most of the booked meetings. We recommend a four-hour or full-day package on Tuesday or Wednesday: stand shots before opening, then conversations, demos and a forum talk. Thursday closes at 5 pm and is quieter; it suits team portraits and interviews without time pressure.
First images and the highlight video are ready on the evening of the shoot day. Your post goes live while your visitors are still in Nuremberg — not after it-sa is over.
Adjusted shutter speed, exposed separately — console legible, consultant recognisable.
Attack and defence on the monitor as short clips: screen, hands, explanation.
Speaker and audience from two positions, recording with audio from the mixing desk.
Architecture and lighting before the doors open, with no visitors in frame.
Consultations on the stand with IT managers and administrators — no flash, no disruption.
Statements from management and customers with radio mics, delivered with subtitles.
A post with your stand while the show is still running gets seen and shared. That is why every package includes finished photos and video within 24 hours after the event ends — first images usually the same day. Two revision rounds included.
A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.
Event recap · YOOZ
Event reel · izy
Brand event · YOOZ
Trade fair clip · Vapes Bars
Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.
Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190
Payment: 50 % deposit on booking by credit card (Stripe link sent with the quote) or bank transfer, 50 % on the show day. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID.
Capacity: maximum 4 exhibitors per show day — please reserve early.
Tell us the date, venue, stand size and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.
We arrive with our own equipment, work discreetly around your stand, and never interrupt a conversation or a demo. Shot list agreed in advance.
Edited photos and cut video via a private download link — within 24 hours after the event ends.
From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. Travel to Nuremberg and any overnight stay are stated separately and transparently.
We match the shutter speed to the refresh rate and expose screen and person separately. Dashboards stay legible and faces are correctly lit.
Yes. We photograph speaker and audience from two positions and film the talk with audio from the mixing desk or a radio mic. Tell us the forum and the time and we plan the slot around it.
We photograph stand conversations from a respectful distance and ask before close-ups. For images you want to use in advertising we recommend short consent forms — we bring templates.
Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.
Send us your hall, stand number and your forum speaking slots. We will propose a time window and a fixed-price quote.
We normally reply within 24 hours. For short-notice bookings during a show week, please call.
