Your team flies in from Shenzhen, Ningbo or Shanghai, builds the stand the day before and has a few show days to meet European buyers. We photograph and film the stand in English, invoice without German VAT and deliver while head office in China is still following the show.
All prices plus VAT · delivered within 24 hours · See all packages & details
Chinese companies at German fairs often arrive with a small stand team, a tight schedule and a head office that wants to see the show while it is happening. The sales staff are busy with buyers from the first hour, and nobody has time to take good photos between meetings. Bringing a photographer from China means another visa application, another flight and hotel, and camera equipment that has to go through customs on the way in and out.
Pixer is based in Essen, directly at Messe Essen, and works at every major German venue. The on-site team is two to three people; the editing team works remotely during the show. We know the halls, the exhibitor passes and the hall light, and we work around your sales conversations rather than through them. You focus on buyers. We make sure your stand (booth), the products and the meetings are documented properly.
The whole booking runs in written English: send the fair, hall and stand number by WhatsApp or e-mail, and you receive a fixed quote within 24 hours, with no local agent in between.
Germany hosts many of the leading trade fairs in their sectors, and Chinese manufacturers exhibit at a large number of them. Where you exhibit depends on what you make. Consumer electronics and smart home brands go to IFA Berlin in September. Component makers and electronics suppliers go to electronica in Munich, held every two years in November, and to embedded world in Nuremberg in March. Solar and battery storage companies meet European installers at Intersolar Europe in Munich in June.
Industrial suppliers and machinery makers exhibit at HANNOVER MESSE in April. Medical device manufacturers go to MEDICA in Düsseldorf in November. Auto parts suppliers meet the aftermarket at Automechanika in Frankfurt, held every two years in September. Housewares, gifts and tableware go to Ambiente at the turn of January and February, home textiles to Heimtextil in January, and toy makers to the Spielwarenmesse in Nuremberg at the start of the year. Sourcing-focused suppliers meet European retailers at Asia-Pacific Sourcing in Cologne in March.
The invoice comes from Pixer GmbH, a German company with a VAT identification number. Companies registered in mainland China or Hong Kong receive a net invoice without German VAT. Prices are in euro and fixed: Trade Fair Basic €990 for two hours, Professional €1,490 for four hours and Full Day €1,990 for eight hours. Payment is by invoice or online by credit card; the details are in the quote. The quote you approve is the amount on the invoice.
We work in English, German, Arabic and Persian. We do not speak Chinese, and we say so openly. On the stand we direct in English, and interviews with your managers are recorded in English. If you need Chinese subtitles, tell us when you book: we arrange the translation and send the subtitle file to your team for proofreading before the final version.
Chinese exhibitors usually need two sets of material from the same show: content for the home market and content for European customers. For WeChat Moments, Channels and Official Account articles, and for Xiaohongshu, we deliver vertical 9:16 clips and a selection of photos cropped for mobile. For LinkedIn, your website and B2B marketplace profiles, the same coverage comes in landscape, with clean product shots and conversation photos that show European buyers on your stand.
Germany is six hours behind China in summer and seven in winter, so when a German show day ends it is already night in Shanghai. First selected photos are usually sent the same evening, and the complete edited set and the highlight video follow within 24 hours after the coverage ends. Head office wakes up to the material, and the day-one post goes out while day two is still running. Everything is delivered before you pack the stand and fly home, with unlimited usage rights and two revision rounds included.
Vertical 9:16 clips and mobile crops for the home market, cut while the show is running.
No German VAT for companies in mainland China or Hong Kong. Payment by invoice or online by credit card.
Clean shots of your key products in the stand light, usable for catalogues and marketplace listings.
Conversation photos that show European buyers on your stand, taken without interrupting the meeting.
Interviews recorded in English; Chinese subtitles translated for you and proofread by your team.
IFA, electronica, MEDICA or Automechanika: the same crew and shot list across your German show year.
A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.
Event recap · YOOZ
Event reel · izy
Brand event · YOOZ
Trade fair clip · Vapes Bars
Three fixed packages in euro. Companies in mainland China and Hong Kong pay no German VAT.
Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190
Payment: by invoice or online by credit card, details in the quote.
Travel within NRW (Düsseldorf, Essen, Cologne, Dortmund) is included. For other German cities travel is quoted once per trip and shared between exhibitors of the same show week.
By WhatsApp or e-mail, in English: fair, hall, stand number, dates and the products that matter. Fixed quote within 24 hours.
Net invoice without German VAT. We confirm the shot list in writing, so the stand team and head office work from the same plan.
We shoot during the show, edit remotely and deliver within 24 hours. The balance is due on the show day.
No. Companies registered outside the EU, including mainland China and Hong Kong, receive a net invoice without German VAT. The invoice is in euro and paid by bank transfer.
No. We work in English, German, Arabic and Persian. Written English is enough for the booking, and on the stand we direct in English. Chinese subtitles can be delivered on request, translated and then proofread by your team.
We deliver through our own download link. If your team has trouble reaching it, tell us before the show and we agree another transfer route.
Vertical 9:16 clips and mobile-cropped photos for WeChat Channels, Moments and Xiaohongshu, plus landscape video and full-size photos for LinkedIn, your website and catalogues.
First selected photos usually the same evening German time, which is night in China. The complete set and the highlight video follow within 24 hours after the coverage ends, well before your flight home.
Yes. We photograph your stand inside the pavilion, keep the frame on your products and your team, and add wide shots that show the pavilion if you want them.
We reply within 24 hours with a fixed quote in English, net of German VAT for companies in mainland China and Hong Kong.
We reply within 24 hours. During a show week, WhatsApp is fastest.
