Trade fair photographer · Automotive

Trade fair photographer for the automotive industry

Vehicles without a mess of reflections, reveals caught at the right second and technology people understand. We cover your stand (booth) at IAA MOBILITY, Automechanika or Essen Motor Show and deliver within 24 hours after the show ends.

Reveals and embargo timesPaintwork without glareFixed prices from €990Delivered within 24 hours
Pixer videographer filming a presentation with a cinema camera at a trade fair

All prices plus VAT · delivered within 24 hours · See all packages & details

The industry

Why automotive stands need a different approach

A car is the hardest subject at any trade fair. Paint behaves like a mirror: it shows ceiling spots, LED walls, visitors and the photographer. Good vehicle images therefore come from position and timing rather than retouching. We look for angles where the vehicle's lines carry the reflections instead of fighting them, and we shoot the wide views before the stand fills up.

With suppliers it is the other way round. The product is small, technical and will later sit invisibly inside a vehicle. A sensor, a battery module or a braking system needs context: a cutaway model, an engineer explaining it, an animation on the screen next to it. We photograph both the detail and the context, so buyers understand where your part sits and what it does.

Many launches are under embargo. If your reveal happens at a fixed time, we hold back the images until then and deliver a first selection shortly after, so your press office can publish straight away.

Shows

The automotive fairs we work at in Germany

IAA MOBILITY in Munich shows vehicles, mobility concepts and suppliers; Automechanika in Frankfurt covers the aftermarket, workshop equipment and parts. Essen Motor Show is about tuning and motorsport and takes place at our home venue, with our office 30 seconds from the entrance. For development and validation there is Automotive Testing Expo in Stuttgart, for tyres Tire Technology Expo in Hannover, for e-mobility eMove360° in Munich and the Future Battery Forum in Berlin.

Motorcycles show at INTERMOT in Cologne, fleet management at the Flotte fleet show in Düsseldorf and motorsport engineering at the Professional MotorSport World Expo in Cologne. In North Rhine-Westphalia travel is included.

Automotive stands are often large, dark and full of LED walls. We expose so screen content does not burn out while the vehicles keep their detail, and we work as a small crew that stays out of the way on press days.

Show day

What we shoot, and when

Before doors open: vehicles and stand without visitors, details such as wheels, interior, charging port or components in a cutaway. This is when reflections are easiest to control.

At the reveal: two positions, one for the wide view with the audience and one for close-ups of vehicle and speakers, plus video for the highlight film. Afterwards: press at the vehicle, interviews with engineering or the board, conversations with dealers and buyers.

At fairs with trade and public days, such as IAA MOBILITY, we plan press day and public day differently: precision and embargo times on the press day, full aisles and vertical clips on the public day.

Formats

Material for the press, dealer networks and social media

After a reveal, the press office needs a few strong images fast; the dealer network needs many later. We deliver a first selection on the show day and the complete set within 24 hours after the show ends: vehicle and stand images, details, people with the product, team photos.

The 30-second highlight film suits LinkedIn and your dealers' channels; the 90-second film works on your website and in sales training. Interviews with engineering or sales explain the technology in their own words, in English, German, Arabic or Farsi. For manufacturers and suppliers from China, Turkey or the Gulf, subtitles let the same film run in the home market.

Vertical 9:16 clips show a vehicle or a demo in seconds and fit Reels, Shorts and TikTok, especially on the public days of IAA or Essen Motor Show. Usage rights are unlimited, so everything can go to importers and dealers.

Services

What we produce on an automotive stand

🚗

Vehicle images

Wide views and angles where paint and lines work instead of reflecting the hall.

🎉

Reveals

Photos and film of the unveiling, first images shortly after the embargo lifts.

🔧

Technology in detail

Components, cutaways and test rigs with explanatory context.

🎤

Interviews

Engineering and sales explain new products, with clip-on microphone and subtitles.

📱

Vertical clips

9:16 clips for Reels, Shorts, TikTok and dealer channels.

🎬

Show film

30-second highlight in every package, 90-second film with Full Day.

Our work

From exhibition stands to brand films

PrimarkRTL AdGroupRalph LaurenHumanscaleYOOZLütz GmbH
Video & social

Landscape recap, vertical reels

A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.

Event recap · YOOZ

Event reel · izy

Brand event · YOOZ

Trade fair clip · Vapes Bars

Packages

Clear packages. No surprises.

For a reveal followed by regular stand activity we recommend Professional or Full Day. Suppliers without a stage programme are often well served by Basic.

Compact

Trade Fair Basic

€990
excl. VAT · 2 hours on site
  • 2 hours of photo and video
  • at least 30 edited images
  • Highlight video (30 seconds)
  • 1 vertical social clip (9:16, Reels & TikTok)
  • Stand, atmosphere & detail shots
  • Ready to upload for web, LinkedIn & social media
  • Delivered within 24 hours
  • Unlimited usage rights included
Book online in 2 minutesCheck availabilityQuote by e-mail
Full day

Trade Fair Full Day

€1,990
excl. VAT · full show day
  • 8 hours — the full show day
  • at least 120 edited images
  • Highlight video (30 sec.) + trade fair film (90 sec.)
  • 3 vertical social clips (9:16, Reels & TikTok)
  • On-stand interviews included
  • Stand, atmosphere & detail shots
  • Ready to upload for web, LinkedIn & social media
  • Delivered within 24 hours
  • Unlimited usage rights included
  • Additional show days: tiered pricing on request
Book online in 2 minutesCheck availabilityQuote by e-mail
Production

Multi-camera stage & interview

on request
Conferences, keynotes, panels
  • 2–4 cameras, full stage capture
  • Audio from radio mics or the desk
  • Lit interview setup
  • Multilingual subtitles
  • Separate cut per speaker
Check availability

Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190

Payment: by invoice or online by credit card, details in the quote.

Travel is included in Düsseldorf, Essen, Cologne and Dortmund. For other German cities we quote it once per trip, shared between exhibitors of the same show week. Companies outside the EU are invoiced without German VAT.

Shows & guides

Automotive fairs we cover

Fair pages with halls and tips, plus cities and guides.

Process

From first message to delivered files

Send the show and the stand

Fair, hall, stand number and dates by WhatsApp or e-mail. We reply with a fixed quote within 24 hours.

Agree the shot list

Tell us the time and running order of any reveal, embargo times and which vehicles or components are the focus. We plan positions in advance.

Show day and delivery

We meet you on the stand before opening, work through the list and stay out of your conversations. Photos and film within 24 hours after the show ends.

FAQ

Questions about automotive trade fair photography

How do you avoid reflections on paintwork?

Through position, focal length and timing. We photograph vehicles before doors open and choose angles where reflections follow the lines. Retouching is used selectively.

Do you respect embargo times for reveals?

Yes. Images of a new product are only released after the agreed time. Straight after, you receive a first selection for press and social media.

Do you also work for suppliers without a vehicle on the stand?

Yes, it is a large part of our work. We show components in detail and in context, with people explaining and screens showing the application.

Are you on site at Essen Motor Show?

Yes. Messe Essen is our home venue, with our office 30 seconds from the entrance. Travel is included and short-notice bookings are easier.

When do we get the photos and the film?

Within 24 hours after the show ends, first photos usually the same day. Two revision rounds are included and usage rights are unlimited.

Which languages can interviews be in?

English, German, Arabic and Farsi. We deliver subtitles in the same languages, so one film can serve several markets.

Contact

Book a photographer for your automotive stand

Send us the show, hall, stand number and the time of your reveal. We reply with a fixed quote, usually within 24 hours.

We reply within 24 hours. During a show week, WhatsApp is fastest.