28 November – 6 December 2026 · Messe Essen

Photo & video for Essen Motor Show 2026

Nine days, around 500 exhibitors and more than 300,000 visitors: Essen Motor Show is Germany's largest public show for tuning, motorsport and automotive passion. We photograph your cars so paint and line are right, and film your stand when it is packed — our office is five minutes from the entrance.

28 Nov – 6 Dec 2026Messe EssenTuning, motorsport & classicsFixed prices: €990–1,990 excl. VAT
Trade fair photographer on a car stand at Essen Motor Show

All prices plus VAT · delivered within 24 hours · max. 4 exhibitors per show day · See all packages & details

Show facts

Essen Motor Show 2026 at a glance

DatesSaturday 28 November to Sunday 6 December 2026 — Preview Day on Friday 27 November
VenueMesse Essen, Messeplatz 1, 45131 Essen
FrequencyAnnual, nine show days including two weekends
ProfilePublic show for tuning, motorsport, classic cars, accessories and lifestyle — around 500 exhibitors, more than 300,000 visitors
AudienceShow cars, live stages and brand stands with elaborate staging; the Friday Preview Day is the quietest day for clean shots
Our travel timeOur office is on Messeallee, a five-minute walk from the grounds — no travel costs, short-notice bookings possible

Paint, chrome and hall lighting

A freshly polished car under exhibition lighting reflects trusses, spotlights and neighbouring stands. On a phone photo that becomes a restless patchwork in which the line of the car disappears. We photograph vehicles with a polarising filter and from carefully chosen positions, often slightly elevated, and add our own soft light source wherever possible to draw the paint evenly.

For tuning and accessory exhibitors the detail counts: wheels, suspension, interior, carbon parts. These shots are best taken before opening, when bonnets can stay open and nobody is in frame.

Nine days — when to shoot?

The Friday Preview Day is the quietest: trade audience, open stands, clear aisles. That is when the clean vehicle and stand shots happen. The first weekend brings the full halls — the pictures that show your brand draws a crowd. If you want both, book a full day on Preview Day and two to four hours on the Saturday.

For exhibitors with stage programmes, driver signing sessions or vehicle reveals we plan the window around the moment: the reveal on video, the visitors' reactions in photos.

Why Essen is a home game for us

Our office is on Messeallee, right by the grounds. For Essen Motor Show that means no travel costs, short-notice extra sessions during the nine days, and first images often delivered the same afternoon. If your show car is swapped on Tuesday, we are there on Wednesday.

At Essen Motor Show

What we produce for exhibitors

🚗

Vehicles & show cars

Paint and line with polarising filter and soft fill light — no reflections of trusses and neighbouring stands.

🔧

Details & accessories

Wheels, suspension, interior and carbon parts before opening, with no visitors in frame.

🎬

Reveals & shows on video

Vehicle reveals and stage programme filmed, vertical clips the same day.

📷

Stand overviews

Architecture and lighting on Preview Day, when the aisles are clear.

🤝

Visitors & community

Packed stand, conversations, autographs — the pictures that show your brand pulls a crowd.

🎤

Interviews

Statements from drivers, tuners and brand managers with radio mics.

Delivered within 24 hours after the event ends

A post with your stand while the show is still running gets seen and shared. That is why every package includes finished photos and video within 24 hours after the event ends — first images usually the same day. Two revision rounds included.

  • A first edited selection while the show day is still running
  • Zero admin for you — you stay with your visitors
  • Formats ready for LinkedIn, PR, your website and social
Video & social

Landscape recap, vertical reels

A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.

Event recap · YOOZ

Event reel · izy

Brand event · YOOZ

Trade fair clip · Vapes Bars

Packages

Clear packages. No surprises.

Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.

Compact

Trade Fair Basic

€990
excl. VAT · 2 hours on site
  • 2 hours of photo and video
  • at least 30 edited images
  • Highlight video (30 seconds)
  • 1 vertical social clip (9:16, Reels & TikTok)
  • Stand, atmosphere & detail shots
  • Ready to upload for web, LinkedIn & social media
  • Delivered within 24 hours
  • Unlimited usage rights included
Check availabilityQuote by e-mail
Full day

Trade Fair Full Day

€1,990
excl. VAT · full show day
  • 8 hours — the full show day
  • at least 120 edited images
  • Highlight video (30 sec.) + trade fair film (90 sec.)
  • 3 vertical social clips (9:16, Reels & TikTok)
  • On-stand interviews included
  • Stand, atmosphere & detail shots
  • Ready to upload for web, LinkedIn & social media
  • Delivered within 24 hours
  • Unlimited usage rights included
  • Additional show days: tiered pricing on request
Check availabilityQuote by e-mail
Production

Multi-camera stage & interview

on request
Conferences, keynotes, panels
  • 2–4 cameras, full stage capture
  • Audio from radio mics or the desk
  • Lit interview setup
  • Multilingual subtitles
  • Separate cut per speaker
Check availability

Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190

Payment: 50 % deposit on booking by credit card (Stripe link sent with the quote) or bank transfer, 50 % on the show day. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID.
Capacity: maximum 4 exhibitors per show day — please reserve early.

Our work

From exhibition stands to brand films

PrimarkRTL AdGroupRalph LaurenHumanscaleYOOZLütz GmbH
Other shows

More shows in Essen and NRW

Process

Three steps from booking to delivery

Briefing & quote

Tell us the date, venue, stand size and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.

On site

We arrive with our own equipment, work discreetly around your stand, and never interrupt a conversation or a demo. Shot list agreed in advance.

Delivery

Edited photos and cut video via a private download link — within 24 hours after the event ends.

FAQ

Frequently asked questions

How much does a photographer at Essen Motor Show 2026 cost?

From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. No travel costs apply for Messe Essen — our office is on Messeallee.

When do you photograph the cars without visitors?

On Preview Day (Friday 27 November) or in the hour before opening on any show day. For that we need your exhibitor pass or registration as stand staff.

Can you come at short notice during the show?

Yes. Our office is five minutes from the entrance. If a car is swapped or a programme item is added, we are usually on the stand the same or the next day.

Do you also film vehicle reveals and stage shows?

Yes. We plan the window around the moment, film the reveal and the visitors' reactions and deliver the clip the same day.

Do you work in English?

Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.

Contact

Essen Motor Show 2026 — secure your date

Send us your hall, stand number and the cars or programme items you want to feature. We will propose a time window and a fixed-price quote.

We normally reply within 24 hours. For short-notice bookings during a show week, please call.