PMW Expo is the trade show of the motorsport supply chain: brakes, gearboxes, dampers, electronics and carbon parts built for race teams and high-performance vehicle manufacturers. Machined aluminium, black carbon and anodised finishes are hard to photograph under hall lighting — we bring our own light and show your parts as precisely as they are made.
All prices plus VAT · delivered within 24 hours · max. 4 exhibitors per show day · See all packages & details
| Dates | Wednesday 11 to Thursday 12 November 2026, 10 am to 5 pm each day |
|---|---|
| Venue | Koelnmesse, hall 10.1, Messeplatz 1, 50679 Cologne |
| Frequency | Annual, two days, trade visitors only — free registration for industry professionals |
| Profile | Trade show for motorsport engineering and high-performance vehicles: powertrain, brakes, transmissions, suspension, electronics, materials, manufacturing, simulation and test equipment — the organiser expects more than 200 exhibitors, among them Alcon, Marelli, Ricardo, Cosworth, AP Racing and Xtrac |
| Audience | Visitors are engineers, buyers and technical directors from race teams, OEMs and constructors from more than 45 countries; on Wednesday from 5 pm a reception with the PMW Awards ceremony |
| Our travel time | About 60 minutes from Essen — travel included in the package price |
The typical exhibit in hall 10.1 is milled, anodised or carbon: a brake caliper, a sectioned gearbox casing, a steering wheel with display, a damper with its valve exposed. These surfaces are either mirror-like or deep black, and hall lighting treats both equally badly — glare on metal, no texture in carbon. We work with a portable lighting setup right on the stand, a polariser against reflections and raking light that brings out the weave of carbon and the tool marks in aluminium.
Cutaways and exploded displays are photographed so the function can be read — from the angle an engineer looks at them. With race cars on the stand it is about the details that show your part in the vehicle, not just the car. Product ranges are shot in consistent light so the images match in catalogue and data sheet.
Video shows what is demonstrated on the stand: a test rig, a gear change, a simulation on screen. We film your demonstration, a short statement from your chief engineer in English and cut a 30-second highlight for LinkedIn on the show day — the platform on which this industry reaches its customers. If you speak in the exhibitor presentation programme, we photograph and film you on stage.
Wednesday evening brings the reception with the PMW Awards. If your company is nominated, we photograph ceremony and team in available light and deliver the images the same evening — for the post that goes live on Thursday morning.
Wednesday is the stronger day: opening, the most technical conversations and the evening reception. We recommend a full Wednesday — stand and product shots before the 10 am opening, conversations and demonstrations through the day, interviews in the afternoon, awards from 5 pm. If you book only two or four hours, put them on Wednesday morning.
Thursday is quieter and suits team portraits and more elaborate product shots, where we take parts out of the display case and light them at leisure. For international exhibitors — the majority in hall 10.1 — briefing and engagement run in English.
Milled, anodised and carbon surfaces with our own light and polariser — texture instead of glare.
Gearboxes, brakes and dampers from an engineer's viewpoint, product ranges in consistent light.
Ceremony and team on Wednesday evening in available light, images delivered the same night.
Stand and exhibits before opening, with no visitors in frame.
Test rigs, demonstrations and simulations filmed, 30-second highlight cut on the show day.
Statements from chief engineers and management in English, delivered with subtitles.
A post with your stand while the show is still running gets seen and shared. That is why every package includes finished photos and video within 24 hours after the event ends — first images usually the same day. Two revision rounds included.
A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.
Event recap · YOOZ
Event reel · izy
Brand event · YOOZ
Trade fair clip · Vapes Bars
Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.
Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190
Payment: 50 % deposit on booking by credit card (Stripe link sent with the quote) or bank transfer, 50 % on the show day. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID.
Capacity: maximum 4 exhibitors per show day — please reserve early.
Tell us the date, venue, stand size and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.
We arrive with our own equipment, work discreetly around your stand, and never interrupt a conversation or a demo. Shot list agreed in advance.
Edited photos and cut video via a private download link — within 24 hours after the event ends.
From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. Travel to Cologne is included.
Yes. We bring a portable lighting setup with polariser and raking light to the stand, which brings out carbon weave and tool marks. A product range comes out as matching shots in about 20 minutes.
Yes. The reception with the PMW Awards starts on Wednesday at 5 pm in the hall. We photograph ceremony and team in available light and deliver the images the same evening.
Wednesday for conversations, demonstrations and the awards evening, with the hour before opening for clean stand shots. Thursday for unhurried product shots and team portraits.
Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.
Send us your stand number, the parts you want to feature and whether you are nominated for a PMW Award. We will propose a time window and a fixed-price quote.
We normally reply within 24 hours. For short-notice bookings during a show week, please call.
