INTERMOT moves to the start of the season in 2027: three days in February, four halls, the new models from BMW Motorrad, Honda, KTM, Husqvarna and many more brands — and a public that touches the machines, sits on them and photographs them. Chrome, paint and black fairings under coloured stage light are a discipline of their own. We deliver images and clips your dealer network uses in the first weeks of the season.
All prices plus VAT · delivered within 24 hours · max. 4 exhibitors per show day · See all packages & details
| Dates | Friday 19 to Sunday 21 February 2027, 9 am to 6 pm daily |
|---|---|
| Venue | Koelnmesse, halls 10.2, 11.1, 11.2 and 11.3, Messeplatz 1, 50679 Cologne |
| Frequency | Annual, three days; the December 2026 date was cancelled and from 2027 the show takes place at the start of the season in February |
| Profile | International motorcycle, scooter and e-bike show: manufacturers' new models, accessories, apparel, tuning and custom bikes — announced exhibitors include BMW Motorrad, Honda, KTM and Husqvarna; sales directly on the stand via SHOP@INTERMOT |
| Audience | Public show with dealers, press and riders; in 2025 around 40 percent of private visitors were under 30 — dense crowds at the weekend, quieter on Friday |
| Our travel time | About 60 minutes from Essen — travel included in the package price |
A motorcycle on a show plinth is a difficult combination: chrome mirrors the hall, black paint swallows light, and coloured LED stages tint everything that should be white. On top of that, someone is always sitting on it. We shoot hero shots of the machines in the hour before opening, with a polariser against reflections and corrected white balance, from the low three-quarter angle motorcycle photography needs. Details — engine, cockpit, welds, seat — are shot with our own light so materials stay legible.
Once the hall is full, the task changes: people on your bikes, conversations with dealers, the crowd in front of the stage. These pictures show that your brand is in demand, and they are what dealers share in their own channels.
INTERMOT is a show of reveals: curtain, countdown, presenter, press flashes. We film the presentation of your new model from two positions with audio from the stage and photograph in parallel — the material for the press release the same day. Alongside that we produce vertical clips for Instagram and TikTok, because the INTERMOT audience is young and sees the show on the phone first.
Interviews with product managers, riders or your brand director are recorded with radio mics, intelligible despite hall noise, and delivered with subtitles. On request we cover test rides and action areas where the organiser offers them.
Friday is the quietest day, with dealers, press and fewer members of the public: the right time for hero shots before opening, stand overviews and interviews without noise in the background. On Saturday the public arrives in waves — good for atmosphere, stage programme and clips, unsuitable for uncluttered shots. Sunday sits in between and suits team portraits and final conversation shots.
Our recommendation: a four-hour package on Friday including the hour before opening, extended by two to four hours on Saturday for crowds and stage. With the show in February, the material goes straight into the season launch — dealer newsletters, spring promotions and social media in the weeks when motorcycles are bought.
Machines in the hour before opening with polariser, corrected white balance and the three-quarter angle of motorcycle photography.
Details of engine, cockpit, seat and finish with our own light — materials legible, no reflections.
People on your bikes, dealer conversations and the crowd in front of the stage, without flash.
Stand, plinth and lighting before opening, with no visitors in frame.
Reveal, stage and atmosphere as clips for Instagram and TikTok, cut on the show day.
Product managers, riders and brand directors with radio mics despite hall noise, delivered with subtitles.
A post with your stand while the show is still running gets seen and shared. That is why every package includes finished photos and video within 24 hours after the event ends — first images usually the same day. Two revision rounds included.
A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.
Event recap · YOOZ
Event reel · izy
Brand event · YOOZ
Trade fair clip · Vapes Bars
Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.
Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190
Payment: 50 % deposit on booking by credit card (Stripe link sent with the quote) or bank transfer, 50 % on the show day. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID.
Capacity: maximum 4 exhibitors per show day — please reserve early.
Tell us the date, venue, stand size and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.
We arrive with our own equipment, work discreetly around your stand, and never interrupt a conversation or a demo. Shot list agreed in advance.
Edited photos and cut video via a private download link — within 24 hours after the event ends.
From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. Travel to Cologne is included.
No. The organiser cancelled the December 2026 date; the next INTERMOT runs from 19 to 21 February 2027 in Cologne. All details on this page refer to that date.
With a polariser against reflections, corrected white balance and our own light for details. Hero shots are taken in the hour before opening, when nobody is sitting on the bike.
Friday for hero shots, stand overviews and unhurried interviews, Saturday for crowds, stage and clips. Sunday suits team portraits and final conversation shots.
Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.
Send us your hall, stand number and the time of your new model presentation. We will propose a time window and a fixed-price quote.
We normally reply within 24 hours. For short-notice bookings during a show week, please call.
