Tire Technology Expo is where the tire industry meets: raw materials and compounds, extruders and building machines, curing, testing and measurement. For the 27th time suppliers and the development departments of the major manufacturers gather in Hannover. We photograph and film your stand for customers you otherwise only reach by email.
All prices plus VAT · delivered within 24 hours · max. 4 exhibitors per show day · See all packages & details
| Dates | Tuesday 2 to Thursday 4 March 2027 |
|---|---|
| Venue | Deutsche Messe, halls 19, 20 and 21 — Messegelände, 30521 Hannover |
| Frequency | Annual, three days; the 27th edition in 2027 — organised by UKi Media & Events |
| Profile | International exhibition and conference for tire design and manufacturing: raw materials and compounds, processing and manufacturing machinery, automation, testing and measurement, logistics — more than 240 exhibitors |
| Audience | Co-located conference with over 170 speakers from manufacturers and research, short courses and the Tire Technology International Awards; visitors are engineers and buyers from tire manufacturers |
| Our travel time | About 2.5 hours from Essen — travel and any overnight stay are stated separately and transparently |
Few shows are as monochrome to photograph as Tire Technology Expo. Rubber compounds, green tires, carbon black, conveyor belts, black-painted machines — everything absorbs light, and the hall lighting of halls 19 to 21 turns it into surfaces without texture. We work with raking light that brings out tread, structure and edges, and with our own light on machine parts so rollers, dies and measuring heads become recognisable as shapes.
With testing and measurement equipment the opposite applies: bright displays, laser lines, X-ray images on monitors. Here we balance exposure so screen and device are readable at the same time. For data sheets we additionally photograph components head-on against a neutral background on the stand.
Extruders, winders and building machines running on the stand are filmed at high frame rate. In slow motion you see what your sales team otherwise describes in words: web guidance, cutting, laydown. From that material we cut a 30-second highlight for LinkedIn and longer sequences for customer presentations and your website.
The conference is part of the show. If your head of development speaks there, we photograph talk and audience and, on request, take audio from the room's mixing desk. With the customers from development and purchasing present, short statements can be recorded on the stand — in English, the working language of this show.
At a three-day show with a conference, the trade audience concentrates on days one and two. We recommend a four-hour package on Tuesday: the hour before opening for clean stand and machine shots, then conversations, demos and interviews. Thursday is quieter and suits team and product shots that need time.
Tire Technology Expo is held annually — the material from March 2027 carries you through the year to the next edition.
Black compounds, green tires and tread with raking light — structure and edges visible.
Extruders, winders and building machines at high frame rate — web guidance and cutting in slow motion.
Displays, laser lines and X-ray images readable together with the device.
Architecture and lighting before the doors open, with no visitors in frame.
Talk and audience from several positions, desk audio on request.
Statements from your engineers and customers with radio mics — in English, delivered with subtitles.
A post with your stand while the show is still running gets seen and shared. That is why every package includes finished photos and video within 24 hours after the event ends — first images usually the same day. Two revision rounds included.
A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.
Event recap · YOOZ
Event reel · izy
Brand event · YOOZ
Trade fair clip · Vapes Bars
Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.
Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190
Payment: 50 % deposit on booking by credit card (Stripe link sent with the quote) or bank transfer, 50 % on the show day. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID.
Capacity: maximum 4 exhibitors per show day — please reserve early.
Tell us the date, venue, stand size and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.
We arrive with our own equipment, work discreetly around your stand, and never interrupt a conversation or a demo. Shot list agreed in advance.
Edited photos and cut video via a private download link — within 24 hours after the event ends.
From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. Travel to Hannover and any overnight stay are stated separately and transparently.
Yes. We work with raking light and our own lighting so tread, structure and edges gain texture. For data sheets we additionally photograph components against a neutral background right on the stand.
Tuesday: the most visitors from development and purchasing, and the hour before opening for stand and machine shots. Thursday suits team and product sessions.
Yes. We photograph speaker and audience and film the talk in full on request, with audio from the room's mixing desk where the organiser permits it. You receive the recording and short vertical quotes.
Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.
Send us your hall, stand number and the machine or product you want to feature. We will propose a time window and a fixed-price quote.
We normally reply within 24 hours. For short-notice bookings during a show week, please call.
