IAA MOBILITY is Europe's largest mobility event: in 2025 it drew almost 750 exhibitors from 37 countries, well over 500,000 visitors in total and more than 69,000 trade visitors from 108 countries to the Summit. The show has two parts — the Summit for trade visitors at the exhibition grounds in Riem, and the Open Space with free access in Munich city centre. On show are vehicles, batteries, charging technology, software and supplier components. We photograph paint without the ceiling grid and film your presence at both locations.
All prices plus VAT · delivered within 24 hours · max. 4 exhibitors per show day · See all packages & details
| Dates | Tuesday 7 to Sunday 12 September 2027; Summit at the exhibition grounds 7–10 September, Open Space in the city centre 7–12 September |
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| Venue | Messe München, Am Messesee 2, 81829 Munich (Summit) and Munich city centre (Open Space) |
| Frequency | Every two years; Munich remains the host city until at least 2031 |
| Profile | Europe's largest mobility platform: vehicle manufacturers, suppliers, battery and charging technology, software, micromobility, bicycles — 2025: almost 750 exhibitors from 37 countries, more than 69,000 trade visitors from 108 countries at the Summit, well over 500,000 visitors in total |
| Audience | Two formats at two locations: Summit with conference for trade visitors in Riem, Open Space with free access and weekend crowds in the city centre |
| Our travel time | About 5 hours by ICE from Essen — travel and overnight stay are stated separately and transparently |
A vehicle is a curved mirror. Under the ceiling grid of Messe München and the light ceilings of the stands, the paint shows the hall instead of the line, windscreen and cockpit displays throw the lights back. We work with polarising filters, choose camera height and angle at which the body shows its shape, and expose interior and exterior separately so cockpit displays are legible and the paint keeps its depth. On dark vehicles we draw the line with the existing light edges; on light ones we take the ceiling grid out with the polariser.
Suppliers show something else: battery modules, e-axles, sensors, control units, seat structures in cross-section. We photograph these exhibits with our own light and side light so cooling channels, connectors and labels are recognisable, and add macro details for data sheet and presentation.
At the Summit in Riem the trade images are made: stand architecture before opening, conversations with buyers and engineers, conference appearances from the auditorium with a long lens. In the Open Space downtown comes what works on social media — your vehicle in front of Munich facades, visitors climbing in, test drives, families at the weekend. We plan both locations in one day or across two dates and deliver a 30-second highlight that brings both together.
The IAA is international: exhibitors from 37 countries, trade visitors from 108. We conduct interviews with your board member, product manager or head of development in English or German with radio mics — in the Open Space against the street noise — and deliver them with subtitles in both languages.
Tuesday is opening day with politics, press and full aisles; Wednesday and Thursday are the strongest days for trade conversations at the Summit, Friday is the last Summit day. Saturday and Sunday belong to the Open Space with the biggest crowds. We recommend a four-hour package on Wednesday or Thursday at the Summit — the hour before opening for vehicles and stand architecture, then conversations and interviews — and for exhibitors in the Open Space a second date on Saturday.
IAA MOBILITY is held every two years; the material from September 2027 carries you to 2029. We take on no more than four exhibitors per show day — in our experience the Wednesday and Thursday windows at the Summit go first.
Polariser, camera height and separate exposure — paint with depth, cockpit displays legible.
Battery modules, e-axles, sensors and cutaway models in side light, details in macro.
Your vehicle in front of Munich facades, visitors climbing in, test drives — images for social media.
Stand architecture at the Summit before opening, with no visitors in frame.
Summit and Open Space in one 30-second clip, plus sequences from conference and test drive.
Board members, product managers and heads of development with radio mic, subtitles in German and English.
A post with your stand while the show is still running gets seen and shared. That is why every package includes finished photos and video within 24 hours after the event ends — first images usually the same day. Two revision rounds included.
A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.
Event recap · YOOZ
Event reel · izy
Brand event · YOOZ
Trade fair clip · Vapes Bars
Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.
Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190
Payment: 50 % deposit on booking by credit card (Stripe link sent with the quote) or bank transfer, 50 % on the show day. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID.
Capacity: maximum 4 exhibitors per show day — please reserve early.
Tell us the date, venue, stand size and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.
We arrive with our own equipment, work discreetly around your stand, and never interrupt a conversation or a demo. Shot list agreed in advance.
Edited photos and cut video via a private download link — within 24 hours after the event ends.
From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. Travel to Munich and any overnight stay are stated separately and transparently.
Yes. Either in one day with the full-day package — Summit before and after opening, Open Space in the afternoon — or across two dates, for example Wednesday in Riem and Saturday downtown. We factor in the travel time between the locations.
Yes. We work with a polarising filter and find the camera height and angle at which the body shows its line and the ceiling grid does not sit in the paint. The hour before opening with reduced stand lighting is the best time for this.
Wednesday or Thursday at the Summit: the most trade conversations, plus the hour before opening for vehicles and stand. For pictures with crowds in the Open Space, Saturday is the strongest day.
Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.
Send us your hall, stand number and, if applicable, your Open Space location, plus the vehicles or components you want to feature. We will propose a time window and a fixed-price quote.
We normally reply within 24 hours. For short-notice bookings during a show week, please call.
