For exhibitors from the UK

Trade fair photographer in Germany for UK exhibitors

One hour ahead of London and a short flight away, a German fair is close to home, but invoicing and equipment work differently since Brexit. We photograph and film your stand in English, invoice without German VAT and deliver before your flight back.

No German VAT for UK companiesOne hour ahead of UK timeCaptions in British EnglishFiles within 24 hours
Pixer crew filming a stage presentation at a trade fair

All prices plus VAT · delivered within 24 hours · See all packages & details

What changed for UK exhibitors, and what did not

Since the UK left the EU, two practical things have changed for a British company at a German fair. Invoicing: the UK is outside the EU VAT area, so a service like ours is invoiced without German VAT. Equipment: a UK crew bringing professional camera kit into the EU usually needs customs paperwork such as an ATA carnet, on top of flights and hotel nights for the whole show.

What did not change: the fairs, the halls and the value of good material from the stand. Pixer is based in Essen, directly at Messe Essen, and works at every major German venue. The on-site team is two to three people who know the halls and the rules for filming on a stand (booth); the editing team cuts remotely while the show is running. You bring the products and the people, we bring everything else, and nothing has to go through customs.

German fairs on a British exporter's calendar

Drinks companies have two key dates: ProWein in Düsseldorf in March for wine and spirits, and Bar Convent Berlin in October, where gin, whisky and craft spirits brands meet the bar trade. Travel and tourism organisations exhibit at ITB Berlin in March. Medical technology and life sciences companies go to MEDICA in Düsseldorf in November, and fitness equipment and sports nutrition brands to FIBO in Cologne in April.

Game studios and publishers present at gamescom in Cologne in August. Aviation suppliers go to the Aircraft Interiors Expo in Hamburg in April, and maritime and cruise companies to Seatrade Europe in Hamburg, held every two years in September. Engineering, automation and energy technology firms exhibit at HANNOVER MESSE in April.

If you also exhibit at home, the same crew covers shows at ExCeL and Olympia in London, with the same fixed packages.

Invoice in euro, paid by bank transfer

The invoice comes from Pixer GmbH, a German company with a VAT identification number, and is in euro, net of German VAT for UK companies. Payment is 50 percent on booking, which secures the date, and 50 percent on the show day, by bank transfer. Prices are fixed: Trade Fair Basic €990 for two hours, Professional €1,490 for four hours and Full Day €1,990 for eight hours. The quote you approve is the amount on the invoice.

Travel within North Rhine-Westphalia, which covers Düsseldorf, Essen, Cologne and Dortmund, is included. For Berlin, Hamburg, Frankfurt or Munich, travel is quoted once per trip and shared between exhibitors of the same show week, so you see one agreed figure before you confirm.

British English captions, delivered before you fly home

Show content for a UK company can serve LinkedIn, the website, the trade press and the sales team. We deliver landscape video and photos for LinkedIn and press releases, vertical clips for Instagram and LinkedIn mobile, and captions and on-screen text in British English, so nobody at home has to change color to colour. Interviews run in English; subtitles in German, Arabic or Persian are available if you sell into those markets.

Germany is one hour ahead of the UK all year. First selected photos usually go out the same evening, while your office is still online; the complete edited set and the highlight video follow within 24 hours after the coverage ends. Everything is in your inbox before the flight back to Heathrow or Manchester, with unlimited usage rights and two revision rounds included.

Built for UK exhibitors

What we deliver for your German show

🧾

No German VAT

UK companies receive a net invoice in euro. 50 % on booking, 50 % on the show day.

🧳

No carnet, no kit to fly

A local crew means no customs paperwork for camera equipment and no extra flights.

🔤

British English captions

Subtitles and on-screen text in UK spelling, ready for LinkedIn and the press.

📰

Press-ready photos

Stand, product and team photos sized for press releases and trade press coverage.

🥃

Drinks and tastings

Pours, glasses and bar moments at ProWein or Bar Convent, lit so the colour stays true.

🗺️

Germany and London

One crew for your German fairs and your shows at ExCeL and Olympia.

Our work

From exhibition stands to brand films

PrimarkRTL AdGroupRalph LaurenHumanscaleYOOZLütz GmbH
Video & social

Landscape recap, vertical reels

A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.

Event recap · YOOZ

Event reel · izy

Brand event · YOOZ

Trade fair clip · Vapes Bars

Packages

Clear packages. No surprises.

Three fixed packages in euro. UK companies pay no German VAT.

Compact

Trade Fair Basic

€990
excl. VAT · 2 hours on site
  • 2 hours of photo and video
  • at least 30 edited images
  • Highlight video (30 seconds)
  • 1 vertical social clip (9:16, Reels & TikTok)
  • Stand, atmosphere & detail shots
  • Ready to upload for web, LinkedIn & social media
  • Delivered within 24 hours
  • Unlimited usage rights included
Check availabilityQuote by e-mail
Full day

Trade Fair Full Day

€1,990
excl. VAT · full show day
  • 8 hours — the full show day
  • at least 120 edited images
  • Highlight video (30 sec.) + trade fair film (90 sec.)
  • 3 vertical social clips (9:16, Reels & TikTok)
  • On-stand interviews included
  • Stand, atmosphere & detail shots
  • Ready to upload for web, LinkedIn & social media
  • Delivered within 24 hours
  • Unlimited usage rights included
  • Additional show days: tiered pricing on request
Check availabilityQuote by e-mail
Production

Multi-camera stage & interview

on request
Conferences, keynotes, panels
  • 2–4 cameras, full stage capture
  • Audio from radio mics or the desk
  • Lit interview setup
  • Multilingual subtitles
  • Separate cut per speaker
Check availability

Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190

Payment: 50 % on booking, 50 % on the show day. Delivery after full payment.

Travel within NRW (Düsseldorf, Essen, Cologne, Dortmund) is included. For other German cities travel is quoted once per trip and shared between exhibitors of the same show week.

Where next

German fairs for UK exhibitors

Process

Three steps from the UK

Send the basics

Fair, hall, stand number and dates by e-mail or WhatsApp. Fixed quote in euro within 24 hours.

Confirm and pay 50 percent

Net invoice without German VAT; shot list confirmed in writing before you travel.

Files before your flight

We shoot, edit remotely and deliver within 24 hours; the balance is due on the show day.

FAQ

Questions from UK exhibitors

Do UK companies pay German VAT?

No. The UK is outside the EU, so UK companies receive a net invoice without German VAT. The invoice is in euro and paid by bank transfer.

Can you invoice in pounds sterling?

No. Our prices are fixed in euro, and the invoice is issued in euro.

Do we need to bring any equipment for you?

No. We bring cameras, lights and microphones. You only request an exhibitor pass for us from your allocation.

Can you photograph a tasting or a bar activation?

Yes. We photograph pours, glasses and conversations with controlled light, and cut short vertical clips of the activation for Instagram.

When will we receive the files?

First selected photos usually the same evening, one hour earlier by UK time. The complete set and the highlight video within 24 hours after the coverage ends.

Do you also cover shows in London?

Yes. ExCeL and Olympia with the same fixed packages; flights and hotel are quoted once per trip and shared between exhibitors of the same show week.

Can the same crew cover two German fairs in one year?

Yes. ProWein in March and Bar Convent Berlin in October, for example, with one brief and one visual style across both.

Contact

Send us the fair, the hall and your stand number

We reply within 24 hours with a fixed quote in euro, net of German VAT for UK companies.

We reply within 24 hours. During a show week, WhatsApp is fastest.