VISION is the world-leading trade fair for machine vision: in 2024, 483 exhibitors from 38 countries showed cameras, lenses, lighting, sensors and software to more than 8,000 visitors, 49% of them from abroad. At a fair about images, the pictures of your stand (booth) have to be right too — we photograph your components with true colours and your demos with legible monitors.
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| Dates | Tuesday 6 to Thursday 8 October 2026 |
|---|---|
| Venue | Messe Stuttgart, Messepiazza 1, 70629 Stuttgart — right next to the airport and the A8 motorway |
| Halls | Hall 8 (Alfred Kärcher Halle) and hall 10 (Paul Horn Halle) |
| Frequency | Every two years, three days, trade visitors only |
| Co-located | Motek, Bondexpo, EFX and interbad from 6 to 8 October, Quantum Effects on 6 and 7 October, all on the Stuttgart exhibition grounds; the VISION ticket covers all of them |
| Profile | World-leading trade fair for machine vision: cameras, lenses, lighting, image sensors, frame grabbers, embedded vision, software and complete systems — 483 exhibitors from 38 countries in 2024 |
| Audience | More than 8,000 visitors in 2024, 49% of them from abroad: developers, system integrators and users from automotive, electronics, logistics, medical technology and agriculture |
| Our travel time | About 3.5 hours from Essen — travel and overnight stay are stated separately and transparently |
The exhibits at VISION are small: an industrial camera fits in one hand, a lens is the size of a thumb, an image sensor smaller than a fingernail. At the same time many stands keep their lighting low so that demos with structured light, laser lines or infrared remain visible. For the camera that means product shots with controlled side light, so that housing edges, mount and connectors show, and a white balance that keeps black camera bodies black and anodised aluminium neutral.
The second challenge is screens. Almost every demo shows its result on a monitor: detected objects, measured values, bounding boxes. We expose so that monitor and exhibit are legible at the same time and match the moment of capture to the refresh rate, so no banding appears. The photo then shows not only the camera but also what it recognises.
At VISION a product explains itself through its application: the conveyor with the parts, the lighting, the camera, the result on screen. We film this chain in one sequence — from part to inspection result — and add close-ups of the components. The outcome is a 30-second highlight and vertical clips that your distributors in Europe, Asia and North America can reuse directly, because they work without language.
An interview with your product manager or CTO in English or German with a wireless microphone completes the material; we deliver it with subtitles. Presentations on the show stages are covered on request.
VISION takes place every two years; the material from October 2026 stays current until the next edition in 2028 and replaces studio photos for two years of products that will long be in series production by then. The shoot is therefore especially worthwhile for new launches.
On Tuesday the international share is high and the aisles are full; for stand overviews without visitors we use the time before opening. Wednesday is the day of most technical conversations and interviews. On Thursday the stands are quieter — ideal for product shots with time for lighting, and for team portraits in front of the demo zone.
VISION 2026 fills halls 8 and 10 at Messe Stuttgart from 6 to 8 October. These points from the official programme help you place photo and video slots on your stand where they count.
The show is open from 9:00 to 17:00 on all three days. Shots under dimmed demo lighting work best in the first hour, before visitors crowd the monitors and add reflections to the frame.
The lecture forum in the Alfred Kärcher Halle (stand 8C70) runs more than 70 talks, panel discussions and daily start-up pitches. If your team is on stage, the talk and your stand footage combine into one post.
The VISION Award, judged by an expert jury for the best machine vision innovation, is presented as part of the Industrial VISION Days. If you are on the shortlist, plan photos of the handover and a short statement straight afterwards.
The VISION ticket also covers Motek, Bondexpo, EFX, Quantum Effects and interbad, so automation engineers from the neighbouring halls will reach your stand. Conversation shots with them show where your technology works in production.
Details as published by the organiser (messe-stuttgart.de/vision), September 2026.
Housing, mount, connectors and sensor in side light, so edges are visible and colours neutral.
Exhibit and screen legible at the same time — no banding, no blown-out display.
Structured light, laser lines and infrared demos exposed cleanly in low stand lighting.
Your stand before opening, with no visitors in frame.
From workpiece to inspection result in one sequence, cut to 30 seconds.
Product managers and CTOs in English or German, delivered with subtitles.
A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.
Event recap · YOOZ
Event reel · izy
Brand event · YOOZ
Trade fair clip · Vapes Bars
Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.
Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190
Payment: by invoice or online by credit card, details in the quote. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID.
Tell us the date, your stand and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.
We bring our own equipment, follow an agreed shot list and work discreetly, without interrupting conversations or demos. A first selection is ready while the show day is still running.
Finished photos and video for LinkedIn, PR, your website and social media via a private download link, at the latest 24 hours after the event ends. Two revision rounds included.
From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. Travel to Stuttgart and any overnight stay are stated separately and transparently.
No. We work with available light, high sensitivity and a steady camera, without flash, so your laser or infrared demo stays visible in the picture. For product shots we use a small, controlled light source at the edge of the stand.
Yes, at VISION that is the most important point. We expose for the monitor, match the capture to the refresh rate and deliver images in which exhibit and result can be read at the same time.
Yes. Briefing, interviews and the whole engagement are available in English; we invoice with VAT ID for EU companies or without German VAT for companies outside the EU.
Send us your hall, stand number and the components or demos you want to feature. We will propose a time window and a fixed-price quote.
We normally reply within 24 hours. For short-notice bookings during a show week, please call.
