Smart Country Convention is the meeting point for the digital transformation of government and the public sector: congress, exhibition and workshops at hub27 and Halls 25 and 26 on the Messe Berlin grounds, organised by Bitkom and Messe Berlin, free admission. There are hardly any exhibits here — there are stages, conversations and people from politics, administration and IT. That is exactly what we photograph and film.
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| Dates | Tuesday 13 to Thursday 15 October 2026 — Tuesday and Wednesday 9:00 to 18:00, Thursday 9:00 to 16:30 |
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| Venue | hub27 plus Halls 25 and 26, Jafféstraße 2, Gate 25, 14055 Berlin — south grounds of Messe Berlin, entrance via hub27 |
| Frequency | Annual, three days, free admission — organised by Bitkom and Messe Berlin |
| Profile | Congress and exhibition for the digital state: digital government, AI and cloud, digital security, smart cities and regions, mobility, energy, digital education and international best practices — Portugal is partner country in 2026 |
| Audience | Participants from politics, federal, state and municipal administration, business and academia; several stages with keynotes and sessions, workshops, guided tours, Career Day and Resilience Day on 15 October |
| Our travel time | About 4 hours by ICE from Essen — travel and overnight stay are stated separately and transparently |
At Smart Country Convention exhibitors show software: case-management systems, citizen portals, cloud platforms, AI assistants. On the stand there is a screen, in front of it a consultant, opposite a CIO from a state administration. We photograph these situations so the interface stays legible and the conversation looks real — no flash, exposure balanced between display and face.
What your communications team needs beyond that are pictures that last a year: team portraits in consistent light, your stand (booth) at hub27 before opening, your logo in the company of Bitkom and federal ministries. These pictures replace stock photos in tender documents, on LinkedIn and in trade articles.
Smart Country Convention lives on its congress programme with hundreds of sessions on several stages. If your managing director sits on a panel with state secretaries or your head of product gives a keynote, we photograph stage and audience from several positions and film the contribution in full with desk audio on request. That gives you a recording for your website and short vertical quotes for LinkedIn.
Workshops and guided tours are documented with an eye on participation: hands on whiteboards, discussion in small groups, focused faces. Short statements from public-sector customers, recorded with radio mics on the stand, are the most credible material the public sector produces — in German, and in English for international partners.
Tuesday and Wednesday bring the political guests, most sessions and the full exhibition; Thursday with Resilience Day closes at 16:30. We recommend a four-hour package on Tuesday or Wednesday, aligned with your stage slots: the hour before opening for stand and team shots, then conversations, panel and interviews.
The highlight video and a first selection of images are ready in the evening — in time for your post to appear while the heads of administration are still in Berlin.
In 2026 the Smart Country Convention spans hub27 and Halls 25 and 26, with six stages, award ceremonies and a ministerial opening. These details from the organiser will help you plan what to capture and when.
SCCON 2026 will be opened by Germany's Federal Minister for Digital Affairs, Dr Karsten Wildberger, together with Gonçalo Saraiva Matias, Minister for State Reform of partner country Portugal. If you expect ministry or Portuguese delegation visitors, have photo and video ready.
The hall overview lists the Plaza, Yellow, Red, Purple, Green and Orange stages. Put the stage name and time of your slot in the briefing so your photographer and camera operator are in place early rather than searching between hub27 and the halls.
On 13 October the Bitkom Smart City Index awards are presented on the Plaza Stage in hub27, followed on 14 October by the Smart Country Startup Award. If you are shortlisted or partner a winning city, add the ceremony to your shot list.
Free guided tours, held in German, start at the Meet the SCCON meeting point in Hall 26 and lead visitors to selected exhibitors. If your stand is on a route, film the group's visit: it shows genuine interest from the public sector.
Information from the organisers Bitkom and Messe Berlin (smartcountry.berlin), as of September 2026.
Citizen portals, case systems and AI assistants with legible interfaces, in conversation with public-sector customers.
Keynotes and panels from several positions, filmed in full with desk audio on request.
Consistently lit portraits of your team right on the stand — a year of stock-photo replacement.
Architecture and lighting at hub27 before opening, with no visitors in frame.
Participation and discussion in small groups documented without disturbing the session.
Statements from public-sector customers and your team with radio mics — in German or English, with subtitles.
A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.
Event recap · YOOZ
Event reel · izy
Brand event · YOOZ
Trade fair clip · Vapes Bars
Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.
Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190
Payment: by invoice or online by credit card, details in the quote. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID.
Tell us the date, your stand and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.
We bring our own equipment, follow an agreed shot list and work discreetly, without interrupting conversations or demos. A first selection is ready while the show day is still running.
Finished photos and video for LinkedIn, PR, your website and social media via a private download link, at the latest 24 hours after the event ends. Two revision rounds included.
From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. Travel to Berlin and any overnight stay are stated separately and transparently.
People and conversations in front of the screen, your team, your stand and your stage appearances. The interface is photographed so it stays legible — the material public-sector vendors need for tenders and LinkedIn.
Yes. We take audio from the mixing desk and film stage and audience, where the organiser permits it in the respective room. You receive the recording and short vertical quotes.
At public appearances on stage, yes. In conversations on the stand we speak to the people beforehand and clear the release before the picture is published.
Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.
Send us your stand number, stage slots and the colleagues you want to feature. We will propose a time window and a fixed-price quote.
We normally reply within 24 hours. For short-notice bookings during a show week, please call.
