CMS Berlin — Cleaning.Management.Services. — is the international trade fair for cleaning systems, building management and services: in 2025, 441 exhibitors from 30 countries and around 22,800 trade visitors from 80 countries came. On the stands scrubber-dryers and cleaning robots drive, demonstrate and get compared. We photograph and film your stand (booth) so machine, result and conversation are in the same frame.
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| Dates | Tuesday 21 to Friday 24 September 2027 |
|---|---|
| Venue | Messe Berlin, Messedamm 22, 14055 Berlin |
| Frequency | Every two years, four days — organised by Messe Berlin with BIV, the VDMA Cleaning Systems Association and IHO |
| Profile | International trade fair for cleaning systems, building management and services: cleaning machines and robots, chemicals, workwear, digital facility management, security services and training — 441 exhibitors from 30 countries in 2025 |
| Audience | Around 22,800 trade visitors from 80 countries (2025) from building cleaning and facility management, public institutions, healthcare, hospitality, industry and transport; live demonstrations, guided theme tours, congress and Purus Innovation Award |
| Our travel time | About 4 hours by ICE from Essen — travel and overnight stay are stated separately and transparently |
CMS Berlin exhibits drive. Scrubber-dryers, sweepers and autonomous cleaning robots do their rounds on demonstration areas — on wet floors that mirror the hall lighting. We photograph with short exposures in the rhythm of the demonstration, from a low viewpoint, so machine and cleaning result sit in the same frame: still dull on the left, already clean on the right.
Chemicals, cloths, workwear and dosing systems need a different light: even, true to colour, without reflections on bottles and film. We photograph ranges as a line-up against a calm background on the stand, with a polarising filter, so labels and colour codes stay legible — material for catalogue, online shop and tender documents.
A cleaning machine explains itself on video. We film demonstrations with a gimbal and high frame rate, follow the machine across the floor and show brush head, squeegee and tank in detail shots. With autonomous robots we film navigation and obstacle detection so the sequence is understood in 30 seconds — as a highlight for LinkedIn and as a longer sequence for dealer training.
Digital facility management shows on screens. We photograph dashboards in conversation, with a legible interface and your consultant in frame. Short statements from site managers and buyers in building cleaning, hospitals or hospitality are recorded with radio mics — delivered with subtitles, in German or English.
The first two days bring the decision-makers from building cleaning, facility management and public institutions with appointments. We recommend a four-hour package on Tuesday or Wednesday: the hour before opening for clean stand and machine shots on a still-dry floor, then demonstrations, conversations and interviews. Thursday and Friday are quieter and suit team and range shots.
CMS takes place only every two years. The material from September 2027 supports your sales team until 2029 — in tenders, in the dealer portal and at regional events.
Scrubber-dryers and sweepers with short exposures from a low viewpoint — result in the same frame.
Navigation and obstacle detection with gimbal and high frame rate — the sequence understood in 30 seconds.
Ranges as a line-up with polariser — labels and colour codes legible, no reflections on bottles and film.
Architecture and lighting before the doors open, with no visitors in frame.
Dashboards in conversation with a legible interface and your consultant in frame.
Statements from site managers, buyers and your team with radio mics, delivered with subtitles.
A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.
Event recap · YOOZ
Event reel · izy
Brand event · YOOZ
Trade fair clip · Vapes Bars
Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.
Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190
Payment: by invoice or online by credit card, details in the quote. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID.
Tell us the date, your stand and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.
We bring our own equipment, follow an agreed shot list and work discreetly, without interrupting conversations or demos. A first selection is ready while the show day is still running.
Finished photos and video for LinkedIn, PR, your website and social media via a private download link, at the latest 24 hours after the event ends. Two revision rounds included.
From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. Travel to Berlin and any overnight stay are stated separately and transparently.
Yes. We photograph with short exposures in the rhythm of the demonstration and choose the viewpoint so the reflection of the wet floor shows the result rather than distracting. Demonstrations are additionally filmed with a gimbal.
Tuesday or Wednesday: the decision-makers with appointments and the hour before opening for stand and machine shots on a dry floor. Thursday and Friday suit team and range sessions.
Yes. Bottles, canisters and cloths are photographed as a line-up against a calm background right on the stand, in consistent light and with a polariser. For cut-out product shots we recommend a separate studio session.
Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.
Send us your hall, stand number and the machine or range you want to feature. We will propose a time window and a fixed-price quote.
We normally reply within 24 hours. For short-notice bookings during a show week, please call.
