INHORGENTA is Europe's leading trade fair for jewellery, watches and gemstones: 1,334 brands from 38 countries, around 25,000 trade visitors from some 100 countries, six halls, its 53rd edition in 2027. The exhibits are tiny, brilliant and behind glass — photographically the most demanding thing a trade fair has to offer. We photograph your collection on the stand with macro and our own light, and film while buyers hold it in their hands.
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| Dates | Friday 19 to Monday 22 February 2027 |
|---|---|
| Venue | Messe München, Am Messesee 2, 81829 Munich |
| Frequency | Annual, four days, trade visitors only; the 53rd edition in 2027 |
| Profile | International trade fair for jewellery, watches, gemstones, design and technology — around 900 exhibitors, 1,334 brands from 38 countries, some 25,000 trade visitors from about 100 countries, six halls on more than 64,000 m² |
| Audience | Areas Fine Jewelry, Timepieces, Contemporary Design & Vision, Elegance & Lifestyle, Technology & Bijoux and Carat for gemstones; buyers from jewellery retail and wholesale; security zones and mandatory showcases |
| Our travel time | About 5 hours by ICE from Essen — travel and overnight stay are stated separately and transparently |
A ring, a dial, a cut stone: everything at INHORGENTA shines, and everything mirrors the photographer, the hall and the neighbouring showcase. We work with two kinds of light on the stand — a soft light tent for metal that renders gold and platinum evenly, and a point source that makes the facets and fire of a stone light up. Macro lens and tripod turn that into shots in which setting, engraving and polish are legible.
Watches need their own care: hands at ten past ten, dial without glare, sapphire crystal with a polarising filter, case and strap in the same light. What sits behind showcase glass we photograph either through the glass with a polariser or — agreed with your stand (booth) staff and within your security rules — briefly taken out onto a neutral surface.
With Contemporary Design & Vision, INHORGENTA has an area where the designer stands on the stand in person. We photograph those faces together with the piece, in conversation with buyers and as portraits for press and online shop. Goldsmiths and watchmakers at the bench, gem dealers with a loupe in the Carat area — these are the images that separate a brand from a product page.
On video we show what jewellery cannot do in a still: a stone turning in the light, a bracelet falling, a crown being wound — in slow motion and vertical format for Instagram. Short statements from your designer or management run in German or English and are delivered with subtitles.
Retail travels in at the weekend — Saturday and Sunday are the full days on the stands. Friday morning before opening is the best time for collection shots in a closed hall; Monday is quieter and suits team portraits and interviews.
We recommend a four-hour package on Friday or Saturday: the hour before opening for collection and stand, then conversations with buyers, designer portraits and a statement. The highlight video is ready that evening — your post goes live while INHORGENTA still has three days to run.
Light tent for metal, point light for facets — setting, engraving and fire in macro.
Hands at ten past ten, sapphire crystal with polariser, case and strap in the same light.
Stones and chains in slow motion, vertical format — 15- to 30-second clips for Instagram.
Stand, showcases and lighting before the doors open, with no visitors in frame.
Consultations over the tray with jewellers and wholesalers — no flash, no interruption.
Designers, goldsmiths and management with radio mic, subtitles in German and English.
A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.
Event recap · YOOZ
Event reel · izy
Brand event · YOOZ
Trade fair clip · Vapes Bars
Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.
Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190
Payment: by invoice or online by credit card, details in the quote. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID.
Tell us the date, your stand and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.
We bring our own equipment, follow an agreed shot list and work discreetly, without interrupting conversations or demos. A first selection is ready while the show day is still running.
Finished photos and video for LinkedIn, PR, your website and social media via a private download link, at the latest 24 hours after the event ends. Two revision rounds included.
From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. Travel to Munich and any overnight stay are stated separately and transparently.
On the stand. We bring light tent, macro lens, tripod and a neutral surface and photograph a collection in the hour before opening. The pieces never leave your stand.
We photograph only in the presence of your stand staff and never handle a piece ourselves. Anything that has to stay in the showcase is photographed through the glass with a polarising filter.
Friday or Saturday: Friday morning before opening for the collection, the weekend for conversations with retail. Monday is quieter and suits team portraits and interviews.
Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.
Send us your hall, stand number and the pieces you want to feature. We will propose a time window and a fixed-price quote.
We normally reply within 24 hours. For short-notice bookings during a show week, please call.
