The Internationale Handwerksmesse is the leading fair for the skilled crafts: five days in March, exhibitors from more than 60 trades on 74,000 square metres and around 85,000 visitors who want to build, renovate, furnish and buy. Here people plane, weld, forge and advise — in front of an audience. We photograph and film your stand so your website, showroom and careers page live off it for a year.
All prices plus VAT · delivered within 24 hours · max. 4 exhibitors per show day · See all packages & details
| Dates | Wednesday 10 to Sunday 14 March 2027 |
|---|---|
| Venue | Messe München, Am Messesee 2, 81829 Munich |
| Frequency | Annually in March, five days, daily 9:30–18:00 |
| Profile | Leading fair for the skilled crafts, open to trade and public visitors: building, renovation and modernisation, tools and technology, living and working, crafts and design, outdoor construction and garden technology — exhibitors from more than 60 trades on 74,000 square metres |
| Audience | Around 85,000 visitors; consumer show with a busy weekend, plus special shows, competitions and live demonstrations by the trades |
| Our travel time | About 5 hours by ICE from Essen — travel and overnight stay are stated separately and transparently |
What sets the IHM apart from a product fair: work happens on the stands. A joiner cuts a dovetail, a metalworker welds, a tiler cuts, a stonemason strikes — in front of visitors. These moments are the strongest material a craft business can get, and they last seconds. We work without flash, with short shutter speeds and fast lenses, and stay close to the hands: shavings, sparks, dust and tool sharp, background calm.
The products themselves — solid wood furniture, windows, staircases, bathrooms, tools — need side light so grain, surface and workmanship become visible. We photograph them in the quiet hour before opening with our own light and add detail shots of edge, fitting and joint that your business can use on the website and in quotes.
For many businesses the IHM is also a recruiting fair. A 30-second clip of your team working, explaining, laughing and answering questions on the stand tells future apprentices more than any job ad. We film demonstrations in short sequences, plus brief statements from master or journeyman with a radio mic — at the noise level in these halls the only way to get intelligible sound.
For manufacturers of tools, machines and building materials who meet the trade and the crafts at the IHM, we produce images of the product in use: the circular saw mid-cut, the cordless driver on the workpiece, the insulation board in the installer's hand.
The IHM is a consumer show with a trade share: Wednesday and Thursday are quieter and bring the trade conversations, Saturday and Sunday are full. We recommend a four-hour package on Friday or Saturday — the hour before 9:30 for products and stand architecture without visitors, then full aisles, demonstrations with an audience and buying conversations.
If you need quiet for team portraits and interviews, add the Wednesday. The IHM is held every year; the March material carries you to the next edition — and because we take on no more than four exhibitors per show day, the weekend slots go early.
Dovetail, weld seam, tile cut — no flash, short shutter speed, close to the hands.
Solid wood, stone, metal and fittings in side light — grain, edge and joint visible.
Short sequences of work on the stand for website, Instagram and careers page, plus the 30-second highlight.
Stand architecture and exhibits before 9:30, with no visitors in frame.
Consultations at the product with homeowners, renovators and the trade on the busy weekend.
Master craftsperson, journeyman or head of sales with radio mic against the hall noise, subtitles in German and English.
A post with your stand while the show is still running gets seen and shared. That is why every package includes finished photos and video within 24 hours after the event ends — first images usually the same day. Two revision rounds included.
A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.
Event recap · YOOZ
Event reel · izy
Brand event · YOOZ
Trade fair clip · Vapes Bars
Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.
Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190
Payment: 50 % deposit on booking by credit card (Stripe link sent with the quote) or bank transfer, 50 % on the show day. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID.
Capacity: maximum 4 exhibitors per show day — please reserve early.
Tell us the date, venue, stand size and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.
We arrive with our own equipment, work discreetly around your stand, and never interrupt a conversation or a demo. Shot list agreed in advance.
Edited photos and cut video via a private download link — within 24 hours after the event ends.
From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. Travel to Munich and any overnight stay are stated separately and transparently.
Yes. We work without flash, with short shutter speeds and from two to three metres away. Your team keeps working, the audience stays put, we move around the scene.
Yes. You receive all images and clips with unrestricted usage rights for website, social media, job ads and print. For recognisable people we bring a short consent form.
Friday or Saturday: full aisles, demonstrations with an audience and buying conversations. Wednesday is quieter and suits team portraits, product shots and interviews.
Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.
Send us your hall, stand number and the demonstrations or products you want to feature. We will propose a time window and a fixed-price quote.
We normally reply within 24 hours. For short-notice bookings during a show week, please call.
