IAA TRANSPORTATION is the commercial vehicle show of the VDA and takes place in Hannover in even-numbered years. In 2026 it counted 1,589 exhibitors from 46 countries and more than 140,000 visitors. We photograph trucks, vans, bodies and charging infrastructure on your stand (booth) so fleet operators see size, equipment and use, and film vehicles in motion.
All prices plus VAT · delivered within 24 hours · See all packages & details
Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.
Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190
Payment: by invoice or online by credit card, details in the quote. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID. * Delivery after payment in full, see terms.
A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.
Event recap · YOOZ
Event reel · izy
Brand event · YOOZ
Trade fair clip · Vapes Bars
| Dates | Tuesday 19 to Sunday 24 September 2028; press day on Monday 18 September |
|---|---|
| Venue | Messegelände Hannover, 30521 Hannover |
| Frequency | Every two years in even-numbered years, six days — organised by the VDA with Deutsche Messe as partner |
| Profile | International platform for commercial vehicles, transport and logistics; 2026 topics were electrification, hydrogen, autonomous driving, software-defined vehicles, AI and charging infrastructure |
| Audience | According to the organiser, infrastructure is the focus for 2028; in 2026, 40 percent of trade visitors were international, with more than 150 world premieres and 8,500 test drives |
| Our travel time | About 2.5 hours from Essen — travel and any overnight stay are stated separately and transparently |
Tractors, trailers and refrigerated boxes from a raised position with polarising filter, without hall reflections.
Dashboards, displays and control concepts without moiré, from the driver perspective.
Vehicles in motion on video, as a 30-second highlight and social media clips.
Architecture and lighting before the doors open, with no visitors in frame.
Statements from developers, sales staff and fleet customers with radio mics, with subtitles.
Charging points, plugs and components in consistent light, catalogue-ready.
A tractor-trailer is several metres tall and long, with grille, paint and chrome that reflect everything in the hall. From a phone it produces a distorted picture with a piece of wheel or body. We photograph vehicles from a raised position with wide angle and polarising filter, take care of clean lines and keep hall pillars and neighbouring vehicles out of the frame. For bodies, refrigerated boxes, trailers and load securing we show the function in use, not only the closed side wall.
Inside it is the cab that counts: screens, assistance systems and control concepts matter to drivers and fleet managers. We capture displays without moiré and photograph seat, dashboard and storage so the workplace becomes recognisable. Accessories and components such as tyres, axles or charging plugs get their own set-up in consistent light.
IAA TRANSPORTATION lives on movement. In 2026 there were 8,500 test drives, plus demonstrations of driver assistance systems, a cargo bike course and an open-air site. Which areas and formats are planned for 2028 the organiser has not yet published. Where you demonstrate outdoors, we film from inside the vehicle and from fixed positions, watch for sun and shade and factor in the weather. From the material we cut a 30-second highlight and social media clips on the show day.
For conversations with fleet operators, hauliers and dealers we use radio mics, in German or English, with subtitles. If your presentation already takes place on the press day, we can come on request on Monday, 18 September.
The press day on Monday carries many premieres, the trade days Tuesday to Friday bring the conversations, and the weekend is aimed at the wider public. Clean vehicle shots work best before opening, before visitors are in and around the vehicles. As the show only takes place every two years, the material should carry two years: brochure, website, dealer training and fleet quotations.
Tell us the date, your stand and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.
We bring our own equipment, follow an agreed shot list and work discreetly, without interrupting conversations or demos. A first selection is ready while the show day is still running.
Finished photos and video for LinkedIn, PR, your website and social media via a private download link, at the latest 24 hours after the event ends. Two revision rounds included.
From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. Travel to Hannover and any overnight stay are stated separately and transparently.
We choose positions by the sun, use polarising filters and bring our own light. In rain we agree with you to move shots into a dry window, and your team prepares the vehicle.
Yes, if your presentation takes place on Monday 18 September 2028 we come then. For conversations with trade visitors we additionally plan Tuesday to Friday.
Yes, from inside the vehicle and from fixed positions, agreed with your schedule. We discuss route and times in advance so vehicle and driver are ready.
Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.
Send us your hall or open-air area, stand number and the vehicles you want to feature. We will propose a time window and a fixed-price quote.
We normally reply within 24 hours. For short-notice bookings during a show week, please call.
