ICE Europe is the international leading exhibition for the converting of paper, film and foil: more than 300 exhibitors from around 25 countries show coating, laminating, drying, slitting and winding — machines that run and webs that shine. We photograph lines so process engineers can read the process, and film the web in motion without film and chrome rollers tearing the image apart.
All prices plus VAT · delivered within 24 hours · max. 4 exhibitors per show day · See all packages & details
| Dates | Tuesday 9 to Thursday 11 March 2027 |
|---|---|
| Venue | Messe München, Am Messesee 2, 81829 Munich |
| Frequency | Every two years, three days; 15th edition |
| Profile | International leading exhibition for converting web-based materials: coating and laminating, drying and curing, pre-treatment, slitting and winding, flexo and gravure printing, control, measurement and test systems — according to the organiser more than 300 exhibitors from around 25 countries |
| Audience | Around 8,000 trade visitors from packaging, labels, film, nonwovens and battery production; many lines run live with material |
| Our travel time | About 5 hours by ICE from Essen — travel and overnight stay are stated separately and transparently |
Few fairs have as much reflective surface per square metre as ICE Europe: transparent film, metallised webs, polished rollers and stainless-steel housings. Under hall lighting this produces hotspots and mirror images of neighbouring stands. We work with polarising filters, broad raking light and a camera position that takes the reflections out of the web — the coating becomes visible as an even surface, the roller keeps its shape.
Slitting and winding lines show their quality in the detail: knife arrangement, edge guiding, the winding pattern of the finished roll. We photograph these details at short shutter speeds so web and knife stay sharp, and add an overall view of the line in which unwinder, coating station and dryer appear in one frame.
A running web is just a surface in a photograph. On video the viewer sees how it passes through the dryer, how the cut edge holds, how the roll change works without a stop. We film your line in short sequences from a tripod, with slow motion for fast events such as cross-cutting or splicing, and cut a 30-second highlight plus individual clips for your product pages.
ICE Europe visitors are plant managers, process engineers and buyers from packaging, label and film production — and increasingly from battery manufacturing. We conduct short interviews with your application engineers in English or German, with radio mics against the machine noise and subtitles in both languages.
Tuesday and Wednesday are the strongest days; Thursday is quieter and suits shots where the line should run without onlookers. We recommend a four-hour package on Tuesday or Wednesday: the hour before opening for the overall view of the line and the stand architecture, then demonstrations, conversations and interviews.
Because ICE Europe is held only every two years, your sales team works with this material until 2029 — and because we take on no more than four exhibitors per show day, we recommend agreeing a Tuesday slot early.
Film, metallised webs and chrome rollers with polariser and raking light — coating as a surface, roller in shape.
Unwinder, coating station and dryer in one frame, with details of knives and winding pattern.
Web run, roll change and cross-cut from a tripod, fast events in slow motion — for product pages and LinkedIn.
Stand architecture and line before the doors open, with no visitors in frame.
Consultations at the machine with plant managers and process engineers — no flash, no interruption.
Application engineers and customers with radio mic against the hall noise, subtitles in German and English.
A post with your stand while the show is still running gets seen and shared. That is why every package includes finished photos and video within 24 hours after the event ends — first images usually the same day. Two revision rounds included.
A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.
Event recap · YOOZ
Event reel · izy
Brand event · YOOZ
Trade fair clip · Vapes Bars
Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.
Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190
Payment: 50 % deposit on booking by credit card (Stripe link sent with the quote) or bank transfer, 50 % on the show day. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID.
Capacity: maximum 4 exhibitors per show day — please reserve early.
Tell us the date, venue, stand size and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.
We arrive with our own equipment, work discreetly around your stand, and never interrupt a conversation or a demo. Shot list agreed in advance.
Edited photos and cut video via a private download link — within 24 hours after the event ends.
From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. Travel to Munich and any overnight stay are stated separately and transparently.
Yes. We set the web against a dark or textured background and use raking light that draws the edge and the surface. On video the film becomes visible through its movement.
Yes. We film from a tripod at a fixed position and coordinate demonstration times with your stand staff. A one-minute process clip is done in about 20 minutes.
Tuesday or Wednesday: the most technical conversations, plus the hour before opening for the overall view of the line. Thursday suits machine shots without onlookers and interviews.
Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.
Send us your hall, stand number and the line you want to feature. We will propose a time window and a fixed-price quote.
We normally reply within 24 hours. For short-notice bookings during a show week, please call.
