BAU is the world's leading trade fair for architecture, materials and systems: in 2025 it drew 2,230 exhibitors from 58 countries and more than 180,000 visitors, with the grounds fully booked. On show are facades, windows, roofs, floors, insulation and hardware — heavy, large and made of materials whose quality shows in the texture. We photograph and film your stand so architects and the trade can work with it for two years.
All prices plus VAT · delivered within 24 hours · max. 4 exhibitors per show day · See all packages & details
| Dates | Monday 11 to Friday 15 January 2027 |
|---|---|
| Venue | Messe München, Am Messesee 2, 81829 Munich |
| Frequency | Every two years, five days, daily 9:30–18:00 |
| Profile | World's leading trade fair for architecture, materials and systems: facades, windows and doors, roofing, flooring, insulation, hardware, construction software — 2025: 2,230 exhibitors from 58 countries, more than 180,000 visitors |
| Audience | 52 percent of exhibitors from abroad, 44 percent international visitors; architects, planners, contractors and building materials trade; 2027 key themes: material and resources, climate protection, changing living space, digitalisation |
| Our travel time | About 5 hours by ICE from Essen — travel and overnight stay are stated separately and transparently |
A facade panel, a brick, a timber slat or an insulation board differs from the competition in its surface — and surface needs side light. Under frontal hall lighting every sample wall turns into a flat plane. We use raking light so structure, joint and edge finish become visible, and photograph large-format sample walls with shift perspective so edges stay straight and proportions hold.
Windows and doors show their quality in cross-section: profile build-up, sealing levels, hardware. We photograph these cutaway models as detail shots with legible labels. Glass and metal profiles get polarising filters and controlled reflections — the material your sales team puts into tender documents.
Much at BAU moves: sliding elements, ventilation systems, sun shading, door closers. A 15-second clip of a lift-and-slide door gliding open silently explains more than any data sheet. We film function demos from a tripod with steady camera work, plus a 30-second highlight of the stand for LinkedIn.
More than half of BAU exhibitors come from abroad — Italy, China, Turkey, Austria, Poland. Briefing, interviews and the whole engagement run in English; we invoice as a German GmbH with VAT ID. Short statements from your head of sales or an architect who has specified your product are delivered with subtitles in both languages.
Monday is opening day with full aisles, Tuesday to Thursday are the strongest days for conversations, Friday is quieter. We recommend a four-hour package on Tuesday or Wednesday: from 8:30 the hour before opening for sample walls and stand architecture without visitors, then conversations, demos and interviews. Large stands with several product areas book the full show day.
BAU is held only every two years. The material from January 2027 carries you through to the next edition in 2029 — and because we take on no more than four exhibitors per show day, the Tuesday-to-Thursday windows go early.
Raking light for brick, timber, concrete and insulation — structure, joint and edge visible.
Cutaway models with legible profile build-up, glass and metal with controlled reflections.
Sliding elements, sun shading and ventilation in motion — 15-second sequences from a tripod.
Sample walls and stand architecture from 8:30 before opening, with no visitors in frame.
Consultations at the material with planners, contractors and the trade — no flash.
Heads of sales, architects and installers with radio mic, subtitles in German and English.
A post with your stand while the show is still running gets seen and shared. That is why every package includes finished photos and video within 24 hours after the event ends — first images usually the same day. Two revision rounds included.
A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.
Event recap · YOOZ
Event reel · izy
Brand event · YOOZ
Trade fair clip · Vapes Bars
Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.
Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190
Payment: 50 % deposit on booking by credit card (Stripe link sent with the quote) or bank transfer, 50 % on the show day. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID.
Capacity: maximum 4 exhibitors per show day — please reserve early.
Tell us the date, venue, stand size and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.
We arrive with our own equipment, work discreetly around your stand, and never interrupt a conversation or a demo. Shot list agreed in advance.
Edited photos and cut video via a private download link — within 24 hours after the event ends.
From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. Travel to Munich and any overnight stay are stated separately and transparently.
Yes. We photograph large-format elements with shift perspective so edges stay straight, and add detail shots of joint, edge and surface. The hour before opening is the best time for this.
Tuesday to Thursday: the most technical conversations, plus the hour before opening for clean stand shots. Friday is quieter and suits team portraits and interviews.
Yes. We film motion sequences from a tripod with steady camera work as short clips and cut them into sequences for product pages and LinkedIn. The sound of the system is kept if you wish.
Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.
Send us your hall, stand number and the products you want to feature. We will propose a time window and a fixed-price quote.
We normally reply within 24 hours. For short-notice bookings during a show week, please call.
