aquanale is the international trade fair for sauna, pool and ambience: swimming pools, hot tubs, saunas, water technology, covers and wellness equipment for the private and public sector. Together with FSB most recently over 865 exhibitors and around 28,000 trade visitors. We photograph water, wood and glass so pool builders and hoteliers can see quality — and film the atmosphere your stand sells.
All prices plus VAT · delivered within 24 hours · max. 4 exhibitors per show day · See all packages & details
| Dates | Tuesday 26 to Friday 29 October 2027 |
|---|---|
| Venue | Koelnmesse, Messeplatz 1, 50679 Köln |
| Frequency | Every two years, four days, alongside FSB |
| Profile | International trade fair for sauna, pool and ambience: swimming pools and hot tubs, sauna and steam bath technology, water treatment, covers, pool enclosures, lighting and wellness equipment for private gardens, hotels and public baths |
| Audience | In 2025 aquanale and FSB together counted over 865 exhibitors from 46 countries and around 28,000 trade visitors, 62 percent from abroad; visitors are pool builders, specialist retailers, planners, hoteliers and bath operators |
| Our travel time | About 60 minutes from Essen — travel included in the package price |
Hardly any show confronts photographers with as many reflective surfaces as aquanale: water surfaces, acrylic tubs, glass fronts of saunas, stainless steel pools, high-gloss tiles. Under hall lighting every one of these surfaces shows trusses and neighbouring stands. We work with a polarising filter, our own light and carefully chosen angles so water looks clear, glass stays transparent and stainless steel shows form instead of reflections.
Saunas live on wood and warm light. We expose so grain and workmanship remain legible without the image tipping into orange, and capture interiors with a wide angle from the door so the size is right. Hot tubs and pools with running technology — jets, counter-current systems, underwater lighting — we film in operation, because movement in water cannot be conveyed in a photo.
aquanale is a show for a product that promises calm and well-being. Exhibitors stage their stands accordingly — dimmed light, water, plants, loungers. This staging is part of your offer and belongs in the picture: stand overviews before opening in available light, without flash, in the mood the lighting design sets.
Then there are the conversations with pool builders, specialist retailers and hoteliers who decide here on ranges and projects. We photograph them from a distance and conduct short interviews with a radio mic: your product manager on the new series, a pool builder on the collaboration, with subtitles, in German or English.
Tuesday and Wednesday are the strongest days for trade conversations. We use the hour before opening for stand overviews, product shots and videos of running technology with no visitors in frame. Friday is quieter and suits team portraits and detail shots. Exhibitors with a second stand at FSB are covered on the same day without surcharge.
Almost two thirds of visitors come from abroad, many from Benelux, Italy, Spain and France. Interviews and engagement run in English. Because aquanale only takes place every two years, the material should carry you for two years: stand staging, product range, technology in operation and customer voices in one session.
Pools, tubs and covers with polarising filter and our own light — water clear, stainless steel and acrylic without hall reflections.
Wood and warm light without an orange cast, interiors with wide angle at true size.
Jets, counter-current systems and underwater lighting on video — movement a photo cannot show.
Stand staging in available light before the doors open, with no visitors in frame.
Statements from product managers, pool builders and hoteliers with radio mics, delivered with subtitles.
30-second recap and vertical clips for Instagram and LinkedIn, cut on the show day.
A post with your stand while the show is still running gets seen and shared. That is why every package includes finished photos and video within 24 hours after the event ends — first images usually the same day. Two revision rounds included.
A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.
Event recap · YOOZ
Event reel · izy
Brand event · YOOZ
Trade fair clip · Vapes Bars
Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.
Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190
Payment: 50 % deposit on booking by credit card (Stripe link sent with the quote) or bank transfer, 50 % on the show day. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID.
Capacity: maximum 4 exhibitors per show day — please reserve early.
Tell us the date, venue, stand size and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.
We arrive with our own equipment, work discreetly around your stand, and never interrupt a conversation or a demo. Shot list agreed in advance.
Edited photos and cut video via a private download link — within 24 hours after the event ends.
From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. Travel to Cologne is included.
Yes. Polarising filter, our own light and the right angle remove most of the truss reflections, and the water looks clear. The cleanest shots are taken in the hour before opening.
Without. Your stand staging with dimmed light is part of the offer, and flash would destroy it. We work with available light and add our own soft light source for product shots.
No, one booking is enough. Both shows are on the same grounds in the same week, and we cover both stands on the same day without surcharge.
Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.
Send us your hall, stand number and the products or staging you want to feature. We will propose a time window and a fixed-price quote.
We normally reply within 24 hours. For short-notice bookings during a show week, please call.
