Anuga is the largest food and beverage trade fair in the world: most recently 8,015 exhibitors from 110 countries and more than 145,000 trade visitors, ten trade shows in halls 1 to 11 and the Confex. 94 percent of exhibitors come from abroad. We photograph food so it looks fresh — even on day three — and film tastings, cooking shows and the buyer conversations on your stand.
All prices plus VAT · delivered within 24 hours · max. 4 exhibitors per show day · See all packages & details
| Dates | Saturday 9 to Wednesday 13 October 2027 |
|---|---|
| Venue | Koelnmesse, Messeplatz 1, 50679 Köln — halls 1 to 11 and Confex |
| Frequency | Every two years, five days, trade visitors only |
| Profile | The world's largest trade fair for food and beverages with ten trade shows under one roof: Fine Food, Drinks, Dairy, Meat, Frozen Food, Organic, Chilled & Fresh Food, Bread & Bakery, Hot Beverages and Culinary Concepts — in 2025 with 8,015 exhibitors from 110 countries on 290,000 square metres |
| Audience | More than 145,000 trade visitors from over 190 countries; 94 percent of exhibitors and 80 percent of visitors come from abroad — buyers from retail, wholesale, food service and industry |
| Our travel time | About 60 minutes from Essen — travel included in the package price |
Food photography at a trade fair has a problem: the product has been under warm hall lighting for hours, the tasting platter is half empty, and the chilled counter reflects. We work with our own daylight-balanced light that keeps the colours of fruit, meat and cheese true, with a polarising filter against reflections on glass, film and chilled cabinets, and we briefly re-plate the tasting for the shot — fresh platter, clean cloth, the product in front. For packaging we set up a small product station on the stand: neutral background, the same perspective for every variety, catalogue-ready.
Beverages get backlight that shows liquid and carbonation; bread and chocolate are photographed close up so crust and break are legible.
Anuga is a show for touching and tasting. Tastings, live cooking and product demonstrations are moments for video: we film from two positions, capture visitor reactions and cut a 30-second highlight your sales team sends to buyers who were not in Cologne. Cooking shows on your stand are recorded in full on request with audio from the mixing desk.
Then there are the conversations with buyers from retail, wholesale and food service — they are the reason for the stand. We photograph them without flash and from a distance and conduct short interviews with a radio mic in English or German: two sentences on the product, one from a customer, delivered with subtitles.
Anuga opens on a Saturday. The first two days are in our experience the fullest because many international buyers plan their trip around the weekend. For stand overviews and product shots we use the hour before opening on Saturday or Sunday; tastings and conversations follow during the day. Monday and Tuesday stay strong, Wednesday is quieter and suits team portraits and detail shots.
Nine out of ten exhibitors come from abroad. Briefing, engagement and interviews run in English; we invoice as a German GmbH with VAT ID, without German VAT for companies outside the EU. Because Anuga only takes place every two years, plan the material for two years of sales work.
Fresh plating, daylight-balanced light and polarising filter against reflections on glass and chilled counters — colours true.
Product station with neutral background, every variety from the same perspective for catalogue and listing documents.
Cooking shows and tastings on video from two positions, visitor reactions in the frame.
Architecture, counter and lighting before the doors open, with no visitors in frame.
Statements from management, sales and buyers with radio mics, in English or German, with subtitles.
30-second recap and vertical clips for LinkedIn and Instagram, cut on the show day.
A post with your stand while the show is still running gets seen and shared. That is why every package includes finished photos and video within 24 hours after the event ends — first images usually the same day. Two revision rounds included.
A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.
Event recap · YOOZ
Event reel · izy
Brand event · YOOZ
Trade fair clip · Vapes Bars
Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.
Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190
Payment: 50 % deposit on booking by credit card (Stripe link sent with the quote) or bank transfer, 50 % on the show day. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID.
Capacity: maximum 4 exhibitors per show day — please reserve early.
Tell us the date, venue, stand size and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.
We arrive with our own equipment, work discreetly around your stand, and never interrupt a conversation or a demo. Shot list agreed in advance.
Edited photos and cut video via a private download link — within 24 hours after the event ends.
From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. Travel to Cologne is included.
Yes. Polarising filter and our own light remove most of the reflections from glass and film. For the key products we take them out of the counter briefly and photograph them in the product station.
Yes. We film from two positions, with audio from the mixing desk on request, and capture visitor reactions. You receive the recording and a 30-second highlight for social media.
Saturday or Sunday: the fullest days, because international buyers travel in over the weekend. Stand overviews are taken before opening, and Wednesday suits team portraits.
Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.
Send us your hall, stand number and the products or tasting times you want to feature. We will propose a time window and a fixed-price quote.
We normally reply within 24 hours. For short-notice bookings during a show week, please call.
