14 – 20 November 2027 · Deutsche Messe Hannover

Photo & video for Agritechnica 2027 in Hannover

Agritechnica is the largest agricultural machinery show in the world: in 2025, 2,849 exhibitors from 52 countries and around 476,000 visitors from 171 countries came to Hannover. Seven days, machines the size of houses and aisles you get lost in. We photograph and film your stand so your machine is recognised next to the competition — in the hall and in the feed.

14–20 November 2027Deutsche Messe HannoverAgricultural machineryFixed prices: €990–1,990 excl. VAT
Trade fair photographer in front of a harvester at Agritechnica Hannover

All prices plus VAT · delivered within 24 hours · max. 4 exhibitors per show day · See all packages & details

Show facts

Agritechnica 2027 at a glance

DatesSunday 14 to Saturday 20 November 2027
VenueDeutsche Messe, Messegelände, 30521 Hannover
FrequencyEvery two years in odd years, seven days — organised by DLG
ProfileWorld's leading trade fair for agricultural machinery: tractors, harvesting, tillage and seeding, crop protection and fertilisation, digital farming, components and parts, forestry technology — 2,849 exhibitors from 52 countries in 2025
AudienceAround 476,000 visitors from 171 countries (2025); farmers, contractors, dealers and importers from every continent; weekend days with very high public attendance
Our travel timeAbout 2.5 hours from Essen — travel and any overnight stay are stated separately and transparently

Machines at hall scale

A combine with header, a large tractor with implement, a beet harvester — Agritechnica exhibits are often wider than the aisle in front of them. Photographing them takes a wide angle without converging lines, an elevated viewpoint and the hour before opening while the aisles are still clear. We photograph your machines as a whole, from the side your sales team knows, and in details: cab, terminal, hitch area, paintwork.

Paint is the second topic. Green, red, blue and yellow in high gloss mirror the entire hall, and chrome badges throw back the light of the neighbouring stand. With a polarising filter, careful positioning and our own light on cab and units you get pictures in which the machine keeps its colour and the brand stays legible.

Cabs, terminals and international customers

More and more is decided inside the cab: terminals, steering systems, assistance functions. We photograph and film interfaces so screen and surroundings are readable at the same time, and shoot short explainer clips in which your product manager shows one function in 40 seconds. These clips run on LinkedIn, in the dealer portal and on the screen at your stand.

Agritechnica is one of the most international shows in Germany. Customer voices from farmers in different countries, recorded with radio mics and subtitled, are the sales material your importers use later. Briefing and interviews run in German or English.

Seven days — weekdays for trade talks, weekend for full halls

The show starts on Sunday and ends on Saturday. The weekdays from Monday to Thursday bring contractors, dealers and importers with appointments; the weekend days belong to farmers and families, with very full aisles. For clean stand and machine shots we recommend the hour before opening on a weekday; for pictures of a packed stand, Saturday.

A four-hour package on a weekday covers machines, conversations and interviews; if you need both moods, book a second short session. Agritechnica takes place only every two years — the material from November 2027 stays with you until 2029.

At Agritechnica

What we produce for exhibitors

🚜

Whole machines

Tractors and harvesters with a wide angle and no converging lines — before opening, while the aisles are clear.

🎨

Paint & badges

High-gloss paint and chrome without reflections — polariser, positioning and our own light.

🖥️

Cab & terminal

Interfaces readable, explainer clips with your product manager in 40 seconds.

📷

Stand overviews

Architecture and lighting before the doors open, with no visitors in frame.

🌍

International conversations

Consultations at the machine with farmers, dealers and importers from 171 countries.

🎤

Interviews

Customer voices and statements with radio mics — in German or English, delivered with subtitles.

Delivered within 24 hours after the event ends

A post with your stand while the show is still running gets seen and shared. That is why every package includes finished photos and video within 24 hours after the event ends — first images usually the same day. Two revision rounds included.

  • A first edited selection while the show day is still running
  • Zero admin for you — you stay with your visitors
  • Formats ready for LinkedIn, PR, your website and social
Video & social

Landscape recap, vertical reels

A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.

Event recap · YOOZ

Event reel · izy

Brand event · YOOZ

Trade fair clip · Vapes Bars

Packages

Clear packages. No surprises.

Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.

Compact

Trade Fair Basic

€990
excl. VAT · 2 hours on site
  • 2 hours of photo and video
  • at least 30 edited images
  • Highlight video (30 seconds)
  • 1 vertical social clip (9:16, Reels & TikTok)
  • Stand, atmosphere & detail shots
  • Ready to upload for web, LinkedIn & social media
  • Delivered within 24 hours
  • Unlimited usage rights included
Check availabilityQuote by e-mail
Full day

Trade Fair Full Day

€1,990
excl. VAT · full show day
  • 8 hours — the full show day
  • at least 120 edited images
  • Highlight video (30 sec.) + trade fair film (90 sec.)
  • 3 vertical social clips (9:16, Reels & TikTok)
  • On-stand interviews included
  • Stand, atmosphere & detail shots
  • Ready to upload for web, LinkedIn & social media
  • Delivered within 24 hours
  • Unlimited usage rights included
  • Additional show days: tiered pricing on request
Check availabilityQuote by e-mail
Production

Multi-camera stage & interview

on request
Conferences, keynotes, panels
  • 2–4 cameras, full stage capture
  • Audio from radio mics or the desk
  • Lit interview setup
  • Multilingual subtitles
  • Separate cut per speaker
Check availability

Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190

Payment: 50 % deposit on booking by credit card (Stripe link sent with the quote) or bank transfer, 50 % on the show day. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID.
Capacity: maximum 4 exhibitors per show day — please reserve early.

Our work

From exhibition stands to brand films

PrimarkRTL AdGroupRalph LaurenHumanscaleYOOZLütz GmbH
Other shows

More shows in Hannover and Germany

Process

Three steps from booking to delivery

Briefing & quote

Tell us the date, venue, stand size and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.

On site

We arrive with our own equipment, work discreetly around your stand, and never interrupt a conversation or a demo. Shot list agreed in advance.

Delivery

Edited photos and cut video via a private download link — within 24 hours after the event ends.

FAQ

Frequently asked questions

How much does a photographer at Agritechnica 2027 cost?

From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. Travel to Hannover and any overnight stay are stated separately and transparently.

Can you get a whole harvester in frame without distortion?

Yes. We work with a wide angle and corrected perspective, from an elevated viewpoint and in the hour before opening while the aisle in front of your stand is clear. Details such as cab and hitch area are photographed separately.

Which day is best for the shoot?

A weekday from Monday to Thursday for machines, trade conversations and interviews; Saturday if you want pictures of a very full stand. Sunday and the weekend are public days with high attendance.

Do you also photograph in the outdoor area?

Yes. Machines and demonstrations outdoors are photographed and filmed in available daylight; in November we plan outdoor shots for the midday hours.

Do you work in English?

Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.

Contact

Agritechnica 2027 — secure your date

Send us your hall, stand number and the machine you want to feature. We will propose a time window and a fixed-price quote.

We normally reply within 24 hours. For short-notice bookings during a show week, please call.