DMEA is Europe's leading event for digital health — and in 2027 it takes place in Munich for the first time. In Berlin in 2026 it brought together around 900 exhibitors from almost 30 countries, 22,000 participants and 550 speakers; Federal Health Minister Nina Warken has taken on the patronage for 2027. What is on show is software: hospital information systems, telematics, AI applications, dashboards — on screens. We photograph and film so your interface is legible and your conversations with hospital IT leaders become visible.
All prices plus VAT · delivered within 24 hours · max. 4 exhibitors per show day · See all packages & details
| Dates | Tuesday 13 to Thursday 15 April 2027 |
|---|---|
| Venue | Messe München, Am Messesee 2, 81829 Munich |
| Frequency | Annually, three days; in Munich from 2027 (previously Berlin) |
| Profile | Europe's leading trade fair and congress for digital health: hospital IT, telematics infrastructure, electronic patient records, AI in medicine, interoperability, practice software — in Berlin 2026 around 900 exhibitors from almost 30 countries and 22,000 participants |
| Audience | Exhibition and congress with 550 speakers on several stages; visitors from hospitals, politics, academia and industry; first Munich edition under the patronage of the Federal Health Minister, who gives the opening keynote |
| Our travel time | About 5 hours by ICE from Essen — travel and overnight stay are stated separately and transparently |
At DMEA there is hardly anything to touch — the exhibit is a user interface on a screen, surrounded by reflections of the hall lighting. We match shutter speed to refresh rate so displays come out without banding, choose angles in which the ceiling lights do not sit in the glass, and expose screen and stand surroundings separately so both stay legible.
What appears on the screen is agreed in advance: we photograph only demo data you have cleared and keep areas with real names out of the frame. For screenshots in context — the interface in a user's hand, on a tablet at a bedside mock-up, on the large monitor during a consultation — we bring the right lenses.
DMEA is half congress: keynotes, panels and expert forums with speakers from ministries, health insurers, hospitals and industry. If your managing director or product owner is on a stage, we photograph from the auditorium with a long lens and no flash — speaker, slide and audience in one frame — and on request cut a short clip of the key statement with subtitles.
2027 is the first year in Munich. For the sector this is a fresh start with a new audience from southern Germany, Austria and Switzerland, and your stand will sit in surroundings of which no pictures exist yet. We conduct interviews with your customers from hospital IT and administration with radio mics, in English or German.
Tuesday is opening day with the keynote and the most decision-makers in the aisles, Wednesday is the strongest day for conversations, Thursday is quieter. We recommend a four-hour package on Tuesday or Wednesday: the hour before opening for stand architecture and screens without visitors, then demos, conversations and interviews.
Because DMEA is held every year, you do not need material for two years but good material for the next twelve months: website, LinkedIn, tender documents, careers page. We take on no more than four exhibitors per show day, so every stand gets the time that screens need.
Displays without banding or ceiling light in the glass, screen and stand exposed separately.
Agreed in advance what is in frame — no real names, no patient data.
Short sequences of the application in conversation and of your talk's key statement, plus the 30-second highlight.
Stand architecture and screens before opening, with no visitors in frame.
Consultations at the monitor with CIOs, medical directors and administrators — no flash.
Management, product owners and users with radio mic, subtitles in German and English.
A post with your stand while the show is still running gets seen and shared. That is why every package includes finished photos and video within 24 hours after the event ends — first images usually the same day. Two revision rounds included.
A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.
Event recap · YOOZ
Event reel · izy
Brand event · YOOZ
Trade fair clip · Vapes Bars
Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.
Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190
Payment: 50 % deposit on booking by credit card (Stripe link sent with the quote) or bank transfer, 50 % on the show day. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID.
Capacity: maximum 4 exhibitors per show day — please reserve early.
Tell us the date, venue, stand size and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.
We arrive with our own equipment, work discreetly around your stand, and never interrupt a conversation or a demo. Shot list agreed in advance.
Edited photos and cut video via a private download link — within 24 hours after the event ends.
From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. Travel to Munich and any overnight stay are stated separately and transparently.
We agree before the shoot which views may be shown and photograph only cleared demo data. Areas with real names stay outside the frame or are made unrecognisable in post-production.
Yes. We photograph from the auditorium with a long lens and no flash and film the key statement as a short clip with subtitles. We align the stage schedule with your stand slot.
Tuesday or Wednesday: opening, keynote and the most decision-makers in the aisles. Thursday is quieter and suits team portraits and interviews.
Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.
Send us your hall, stand number and the applications or stage appearances you want to feature. We will propose a time window and a fixed-price quote.
We normally reply within 24 hours. For short-notice bookings during a show week, please call.
