didacta returns to Hannover in 2027 — Europe's largest education trade fair, five days, from early childhood to adult learning. Your visitors are teachers, educators, head teachers and school authorities who want to touch and try teaching materials and equipment. We photograph and film your stand so that trying-out becomes visible.
All prices plus VAT · delivered within 24 hours · max. 4 exhibitors per show day · See all packages & details
| Dates | Tuesday 23 to Saturday 27 February 2027 |
|---|---|
| Venue | Deutsche Messe, Messegelände, 30521 Hannover |
| Frequency | Annual with rotating venue — back in Hannover in 2027 for the first time since 2018; five days including Saturday |
| Profile | Europe's largest trade fair for education: early childhood, school, higher education, vocational and adult education — furniture and equipment, educational media, digital learning solutions and teaching materials; organised by Didacta Verband with Deutsche Messe |
| Audience | Open without proof of trade status; teachers, educators, head teachers and school authorities; lectures, workshops and stage programme alongside the exhibition |
| Our travel time | About 2.5 hours from Essen — travel and any overnight stay are stated separately and transparently |
At didacta exhibitors show classrooms, nursery furniture, interactive boards, lab equipment and learning software. Much of it is a screen — and screens in trade fair photos are often dark, striped or burnt out. We balance exposure between display and room and photograph software so the interface stays readable and your brand is recognisable in the picture.
With furniture and room concepts it is the overall impression that counts: colours, materials, ergonomics. We photograph model rooms empty before opening and then in use, with visitors sitting, reaching and testing. Both series together show school authorities what the room looks like and how it works.
didacta is a hands-on show. Teachers sit down at the microscope, tap the tablet, assemble the robot. These are exactly the moments we film for your social channels — short vertical clips in which a product is understood in five seconds. Where you run workshops on the stand, we document the session and participants, with consent and without disturbing it.
If your author or managing director speaks in the lecture programme, we photograph speaker and audience and, on request, record the talk with audio from the room's mixing desk. That gives you quotes for the website and newsletter and a recording you can send to education providers.
didacta runs from Tuesday to Saturday. The weekdays bring head teachers, authorities and buyers with appointments; Saturday belongs to individual teachers and families and is correspondingly full. For clean stand and product shots we recommend the hour before opening on Tuesday or Wednesday; for pictures of a busy stand with lively trying-out, Friday or Saturday.
A four-hour package on one of the first days covers stand, products, conversations and interviews. The highlight video is ready in the evening, so your followers see it before they travel to Hannover themselves.
Interactive displays and learning software with balanced exposure — interface readable, brand recognisable.
Model rooms empty before opening and in use with visitors — colours and materials true to life.
Teachers at the microscope, the tablet, the robot — vertical clips for social media.
Architecture and lighting before the doors open, with no visitors in frame.
Session and participants documented; talks recorded with room audio on request.
Statements from authors, teachers and your team with radio mics, delivered with subtitles.
A post with your stand while the show is still running gets seen and shared. That is why every package includes finished photos and video within 24 hours after the event ends — first images usually the same day. Two revision rounds included.
A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.
Event recap · YOOZ
Event reel · izy
Brand event · YOOZ
Trade fair clip · Vapes Bars
Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.
Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190
Payment: 50 % deposit on booking by credit card (Stripe link sent with the quote) or bank transfer, 50 % on the show day. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID.
Capacity: maximum 4 exhibitors per show day — please reserve early.
Tell us the date, venue, stand size and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.
We arrive with our own equipment, work discreetly around your stand, and never interrupt a conversation or a demo. Shot list agreed in advance.
Edited photos and cut video via a private download link — within 24 hours after the event ends.
From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. Travel to Hannover and any overnight stay are stated separately and transparently.
Only with consent. We speak to visitors before they appear recognisably in frame and otherwise work with back views and hands on the product. For your own staff and invited testers we clear releases in the briefing.
Tuesday or Wednesday for stand, products and conversations with school authorities; Friday or Saturday if you want pictures of a full stand with lively trying-out.
Yes. We match shutter speed to the refresh rate and choose position and light so displays stay readable. Software interfaces are additionally photographed head-on for your product pages.
Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.
Send us your hall, stand number and the products or learning spaces you want to feature. We will propose a time window and a fixed-price quote.
We normally reply within 24 hours. For short-notice bookings during a show week, please call.
