TOP HAIR — now marketed as hair Düsseldorf — is the trade fair of the hairdressing industry: more than 450 exhibitors and brands from 24 countries, shows on the stages, live cuts on the stands and two days on which hairdressers from dozens of countries buy and train. BEAUTY DÜSSELDORF runs alongside. Hair is shine, colour and motion — three things that hall lighting and stage lighting distort in equal measure.
All prices plus VAT · delivered within 24 hours · max. 4 exhibitors per show day · See all packages & details
| Dates | Saturday 10 to Sunday 11 April 2027 |
|---|---|
| Venue | Messe Düsseldorf, Stockumer Kirchstraße 61, 40474 Düsseldorf |
| Frequency | Annual in spring, two days, trade visitors only, alongside BEAUTY DÜSSELDORF |
| Profile | International trade fair for hairdressing with shows and training: hair cosmetics, colour, styling, tools, salon equipment and education — more than 450 exhibitors and brands from 24 countries, marketed as hair Düsseldorf since 2026 |
| Audience | Stage shows with international stylists, live cuts and colour demonstrations on the stands; visitors are salon owners, stylists and trainees from Germany and abroad |
| Our travel time | About 30 minutes from Essen — travel included in the package price |
Hair is a surface made of millions of tiny mirrors. Under stand spots that becomes a white reflection instead of shine, and shades — copper, ash blonde, pastel — drift under coloured stage light in directions no hairdresser would order. On the stands we work with soft light of our own that shows shine as texture and keeps colour neutral, and photograph live cuts and colour applications close enough that the technique is visible: sectioning, cutting angle, brush work. These are the pictures a brand uses to promote training, products and education.
The products themselves — colour tubes, styling ranges, scissors, dryers — are photographed before opening in a consistent setup with a polarising filter so they match in online shop and price list.
The shows are the heart of TOP HAIR: moving light, haze, coloured LED panels, models in motion and stylists working in minutes. We photograph with short exposures and high sensitivity from two positions, without flash, and film whole passages that become vertical clips for Instagram and TikTok — where hair trends spread. On request we cut a 30-second highlight of your show with your branding the same evening.
Stylists and brands from Italy, Spain, the Netherlands and overseas are briefed in English; interviews run in both languages.
The show lasts only two days. Saturday is the main show day with the full aisles; Sunday is somewhat quieter. We recommend a four-hour package on Saturday: product ranges and stand in the hour before opening, then live cuts, visitors and show. If you have your own stage show on Sunday, add two hours. Highlight video and first images are delivered on Saturday evening so your post is live before day two begins.
Technique close to the head in soft light — sectioning, cutting angle and brush work visible.
Models and stylists in motion, short exposures, two positions, no flash.
30-second highlight and vertical clips for Instagram and TikTok, cut the same evening.
Architecture, displays and lighting before the doors open, with no visitors in frame.
Colour, styling, scissors and dryers in a consistent setup with polarising filter.
Statements from stylists, trainers and brand managers with radio mics, subtitled.
A post with your stand while the show is still running gets seen and shared. That is why every package includes finished photos and video within 24 hours after the event ends — first images usually the same day. Two revision rounds included.
A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.
Event recap · YOOZ
Event reel · izy
Brand event · YOOZ
Trade fair clip · Vapes Bars
Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.
Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190
Payment: 50 % deposit on booking by credit card (Stripe link sent with the quote) or bank transfer, 50 % on the show day. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID.
Capacity: maximum 4 exhibitors per show day — please reserve early.
Tell us the date, venue, stand size and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.
We arrive with our own equipment, work discreetly around your stand, and never interrupt a conversation or a demo. Shot list agreed in advance.
Edited photos and cut video via a private download link — within 24 hours after the event ends.
From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. Travel to Düsseldorf is included.
Yes. We work with short exposures from two positions and without flash so moving light and haze are preserved. From the material we cut vertical clips with your branding.
Yes. On the stands we use neutral light of our own and match to the shade chart in editing. On stage we document the light as the show sets it.
Saturday with product shots before opening, then live cuts and show. Sunday suits late visitors and a second stage show.
Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.
Send us your hall, stand number, show slots and the products or techniques you want to feature. We will propose a time window and a fixed-price quote.
We normally reply within 24 hours. For short-notice bookings during a show week, please call.
